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CS WEEK 2019: The Magic of
Service
Our Image: Why it Matters
Customer Service Scope
• The product or service being delivered
• The reputation of the organization delivering
the service/ product
• The individuals delivering the service
• The customer perception of the service
• Customer increase and retention
Why we lose customers: General
drivers
Customer dies 1%
Customer moves away 3%
Influenced by friends /public opinion 5%
Attracted by competition 9%
Dissatisfied with service/or product 14%
Put off by bad attitude and service 68%
As if that wasn’t enough
• It costs between 5 and 6 times more to attract a new
customer than to keep an existing one
• Companies can boost profits by 25%-125% by retaining
merely 5% more existing customers
• A 2% increase in customer retention has same impact
as cutting costs by 10%
• Happy customers tell 4-5 others; Dissatisfied customers
tell 9-12
“If you don’t care for
your customer,
somebody else will!!!”
WHAT IS CUSTOMER
SERVICE?
How you treatthe people who
supportyour company i.e. paying or
internal staff
Types of Customers
1. Internal Customer:
• Colleagues/Departments within the organization who require a
service from us
• Suppliers/partners who enable us to provide products and
services to our external customers
2. External Customer:
• Individuals or corporate organizations
List your internal and external customers. Be specific.
Customer Needs
1. Functional Needs
2. Emotional Needs
One MUST meet both types of
needs CONSISTENTLY in order to develop
LOYAL customers!
Customer Service Transactions
A customer service transaction is a single exchange of information,
product or service between a customer and a service deliverer.”
Examples:
• Request of information
• Buy a product or service
• Log a complaint
• Scheduling a meeting or an appointment
• Open an account
• Signing an agreement
Emotional Needs
• Customers want to feel good about the way you treat
them
– Acknowledging them, welcoming them, providing them with
accurate information
• They want any issues/mistakes sorted our quickly
• They don’t want to feel ignored or embarrassed or as if
they are an interruption to you
• They want to feel valued, respected, important,
understood, cared about e.g. by being involved in
processes and decisions that affect them
Handling and
Retaining Customers
Delivering Excellence
Service Oriented
Staff
Customer Friendly
Processes
Easy to Do
Business With
Loyalty &
Profit
High Quality
Services
Developing and Sustaining a Reputation for Service Excellence
Service
Excellence
Attributes of Customer Service
Champions
• Motivated by a passion to serve and help
others
• Flexible: able to rise above the negative
situations
• Energy & enthusiasm
Attributes of Customer Service
Champions
• 3Ps : Pleasant, professional & positive
• Ownership: Take personal ownership of
customer concerns and positively
working to solve them
CUSTOMER EXPECTATIONS
Prompt service
Competence
Attention
Respect
Satisfaction
Polite language
Appreciation
Understanding
Answering to all their
problems
Good manners
A “come-back-again”
expression
Knowledgeable staff
Neat environment
(office)
The Opener
20
The How?
A customer in an attacking mode isn’t
attacking you personally
CS WEEK.pptx

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CS WEEK.pptx

  • 1. CS WEEK 2019: The Magic of Service
  • 2.
  • 3. Our Image: Why it Matters
  • 4. Customer Service Scope • The product or service being delivered • The reputation of the organization delivering the service/ product • The individuals delivering the service • The customer perception of the service • Customer increase and retention
  • 5. Why we lose customers: General drivers Customer dies 1% Customer moves away 3% Influenced by friends /public opinion 5% Attracted by competition 9% Dissatisfied with service/or product 14% Put off by bad attitude and service 68%
  • 6. As if that wasn’t enough • It costs between 5 and 6 times more to attract a new customer than to keep an existing one • Companies can boost profits by 25%-125% by retaining merely 5% more existing customers • A 2% increase in customer retention has same impact as cutting costs by 10% • Happy customers tell 4-5 others; Dissatisfied customers tell 9-12
  • 7. “If you don’t care for your customer, somebody else will!!!”
  • 8.
  • 10. How you treatthe people who supportyour company i.e. paying or internal staff
  • 11. Types of Customers 1. Internal Customer: • Colleagues/Departments within the organization who require a service from us • Suppliers/partners who enable us to provide products and services to our external customers 2. External Customer: • Individuals or corporate organizations List your internal and external customers. Be specific.
  • 12. Customer Needs 1. Functional Needs 2. Emotional Needs One MUST meet both types of needs CONSISTENTLY in order to develop LOYAL customers!
  • 13. Customer Service Transactions A customer service transaction is a single exchange of information, product or service between a customer and a service deliverer.” Examples: • Request of information • Buy a product or service • Log a complaint • Scheduling a meeting or an appointment • Open an account • Signing an agreement
  • 14. Emotional Needs • Customers want to feel good about the way you treat them – Acknowledging them, welcoming them, providing them with accurate information • They want any issues/mistakes sorted our quickly • They don’t want to feel ignored or embarrassed or as if they are an interruption to you • They want to feel valued, respected, important, understood, cared about e.g. by being involved in processes and decisions that affect them
  • 16. Delivering Excellence Service Oriented Staff Customer Friendly Processes Easy to Do Business With Loyalty & Profit High Quality Services Developing and Sustaining a Reputation for Service Excellence Service Excellence
  • 17. Attributes of Customer Service Champions • Motivated by a passion to serve and help others • Flexible: able to rise above the negative situations • Energy & enthusiasm
  • 18. Attributes of Customer Service Champions • 3Ps : Pleasant, professional & positive • Ownership: Take personal ownership of customer concerns and positively working to solve them
  • 19. CUSTOMER EXPECTATIONS Prompt service Competence Attention Respect Satisfaction Polite language Appreciation Understanding Answering to all their problems Good manners A “come-back-again” expression Knowledgeable staff Neat environment (office)
  • 22. A customer in an attacking mode isn’t attacking you personally