1. The low angle mid shot makes her seem dominant and in control over the audience, this subverts to the usual representation on women in general. The pose that she is doing makes her quite provocative and the clothing makes adds top this as well. There is also a use of direct mode of address which connects with the audience. There is also a use of celebrity endorsement which makes it more attractive and aspirational for a women to purchase. There is a slight contrast with the brightness of the red that could symbolize the heat aspect, but with the slightly darker background it contrasts. The typography makes it rather formal and serif.

2. This image is again a low angled mid shot which makes her again seem more powerful and in control, here thou there is a indirect use of address, this obviously does not show a connection with the audience. The pose is quite provocative but not as powerful and controlling.