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Digital storytelling by James Coltham

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EdinburghDigitalMeetup

James Coltham shares his experience of making genuine and authentic content that resonates with his audiences. *Spoiler* You can make amazing video content with your phone!

Technology
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@EdDigiMeetup #DigitalMeetUp REACHING HEARTS AS WELL AS EYES James Coltham @prettysimple
@EdDigiMeetup #DigitalMeetUp Total UK advertising market in 2015? £90m £5bn £16bn % of that on digital? £90m £5bn £16bn 50% (£8bn) Source: Strategy Analytics
@EdDigiMeetup #DigitalMeetUp SADVERTISING
@EdDigiMeetup #DigitalMeetUp
@EdDigiMeetup #DigitalMeetUp
@EdDigiMeetup #DigitalMeetUp Photo credit: BigStock WHERE TO START?
@EdDigiMeetup #DigitalMeetUp Have a goal
@EdDigiMeetup #DigitalMeetUp
@EdDigiMeetup #DigitalMeetUp Know your audience and find the right angle
@EdDigiMeetup #DigitalMeetUp Pick the right tool for the job
@EdDigiMeetup #DigitalMeetUp
@EdDigiMeetup #DigitalMeetUp Photo credit: Tailesin (morgueFile) DIG WHERE YOU STAND
@EdDigiMeetup #DigitalMeetUp
@EdDigiMeetup #DigitalMeetUp Source: BuzzSumo / Canva
@EdDigiMeetup #DigitalMeetUp Source: BuzzSumo / Canva
Images @EdDigiMeetup #DigitalMeetUp ‘Strad on the Sand’ East Neuk Festival Source: Edinburgh Reporter
Images @EdDigiMeetup #DigitalMeetUp
@EdDigiMeetup #DigitalMeetUp Source: AMEX OPEN Forum
Source: “Eye gaze cannot be ignored”, University of Padua, Italy @EdDigiMeetup #DigitalMeetUp
Source: “Eye gaze cannot be ignored”, University of Padua, Italy @EdDigiMeetup #DigitalMeetUp
@EdDigiMeetup #DigitalMeetUp Video on the cheap… Source: empireonline.com
@EdDigiMeetup #DigitalMeetUp
@EdDigiMeetup #DigitalMeetUp You will need…
@EdDigiMeetup #DigitalMeetUp
@EdDigiMeetup #DigitalMeetUp
@EdDigiMeetup #DigitalMeetUp
@EdDigiMeetup #DigitalMeetUp
@EdDigiMeetup #DigitalMeetUp Go forth and make pies…

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Digital storytelling by James Coltham

Editor's Notes

  1. This John Lewis advert had the nation talking – it was so memorable because it tugged at the heartstrings of viewers. Whether or not they felt manipulated by this, it was still a talking point, which is exactly what the advertisers wanted!
  2. This John Lewis advert had the nation talking – it was so memorable because it tugged at the heartstrings of viewers. Whether or not they felt manipulated by this, it was still a talking point, which is exactly what the advertisers wanted!
  3. Sainbury’s Mog the Cat
  4. When looking for content to share, dig where you stand. Write about what you know, and if someone else knows more about it, talk to them instead!
  5. First you’ll need a story. And some equipment. Also time – probably a lot of it. And some editing software.
  6. All of these articles could have just been text pieces, but the video will bring them to life, catch people’s attention and help tell the story.