Initially launched and tested in Australia and Thailand, Messenger ads, like one of the many other Facebook features, have successfully passed the test period are now a globally accessible feature. The feature will be available to all businesses to run their ads on messenger through the Facebook Advert Manager. The advertising feature also allows advertisers to use Facebook targeting to reach their desired users via their Messenger ads
2. Initially launched and tested in Australia and
Thailand, Messenger ads, like one of the many
other Facebook features, have successfully
passed the test period are now a globally
accessible feature. The feature will be available
to all businesses to run their ads on messenger
through the Facebook Advert Manager. The
advertising feature also allows advertisers to use
Facebook targeting to reach their desired users
via their Messenger ads.
Introduction
3. The advertising feature is not restricted to
the size of a business, it is available to
businesses of all sizes. With messenger
having a monthly users of above 1.2
billion, this feature is set to be a boon to
the advertisers. Messenger users will see
these ads in the home tab of the
Messenger mobile app. Like most of the
other ads, the user will be redirected to
the destination chosen during the ad
creation, once they click on the ad. This
destination could be the website chosen
by the advertiser or could also be a
messenger conversation.
4. The accessibility of the ads is limited to the
Advert Manager and the Power Editor tools
by Facebook. If the advertisers resort to using
automatic placements, messenger ads are
included in all the campaign objectives. Just
like Audience Network, Messenger ads are
also an additional placement option when the
advertisers will run ads on Facebook.
Advertisers will be able to add Messenger to
campaigns using the Traffic and Conversion
objectives on 11 July, with more options like
the App Installs objective, coming soon.
If the advertisers need any further any help,
they can get it from the Advertising Help
Centre.
5. As mentioned above, the feature was first tested in Australia and Thailand, and here’s what
Michiel Tops, General Manager of Marketing and Communication, Australian department store
had to say about the feature, in a blog by the company:
• “Messenger ads have been a powerful
addition to our digital advertising
campaigns, helping us reach our customers
where they are already active and engaged.
And thanks to placement optimisation
across Facebook, Instagram, Audience
Network and now Messenger, we’re able to
continue to optimise our advertising spend
and further drive business results.”
—, General Manager of Marketing and
Communications, Australian department
store David Jones
6. Messenger ads is a new and the
most recent advertising tool added
by Facebook, it is believed to do
well as it allows the advertisers to
chat with the users directly if they
click on their ad. This is one of the
major differences that the feature
holds to the Facebook Ads.
