Your website’s rankings are central to its success, and you need to make sure that you are doing everything that you can to make your site rank as highly as possible. While content is king for your website, you also need to regularly perform technical housekeeping duties to keep your website running at its peak performance, and that means peak SEO too.

1. WEBSITE IDEAS
A GUIDE BY CLICK
INTELLIGENCE
THE IMPORTANCE OF
WEBSITE HOUSEKEEPING

2. 1. Speed
You need to get into the habit of regularly
checking the speed at which your website
loads. You may start off with a quick loading
site, but as time progresses and you add
more content, products or services, you may
inadvertently slow down your site – which will
turn your visitors off.

3. 2. Labelling
How you use labels on your site can dramatically
affect your SEO. Everything that is included on your
website needs to add value to it. Non-descriptive
labelling is a wasted opportunity to provide search
engines further information – embrace context
auditing. Your title tag, URL and navigation labels
should be singing in harmony.

4. 3. Links
The links on your website need to be fully
operational, not only because your site’s
visitors will become frustrated by a 404
return error message, but it is one way that
search engines rank your site is by crawling
its links.
Dead links can stop search engine spiders
from indexing your site – you need to check
your links. If your site is small, you can
manually check your links with Chrome’s
‘Check My Links’ extensions; for larger sites
or if you have never done this, you may
need additional help.

5. Thank you!
For more information visit
www.clickintelligence.co.uk
or ring 01242 807842