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How to Add Value and Gain Loyal Customers
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Consumers, at their core, are always looking for good values. When people recognize
value, their odds of making a buy skyrocket. What went through your mind the last time you
bought anything unnecessary? Giving value to your customer is what will win you that customer,
not just for sale, but for life. This is especially true for young entrepreneurs and startups. You
must persuade them that doing business with you is so valuable that they would never consider
doing business with anybody else. Why? Because value leads to happiness, and happiness leads
to loyalty. Here are four areas where Marcus can focus on adding actual value to his brand and
customers:
Become an authority; when your customer perceives you as an expert in your profession,
your value multiplies threefold. As a result, you must take steps to bring this to life. My fitness
brand, InnerFight, is a good example. Almost 3,000 posts on our website cover every aspect of
human performance. Furthermore, they are all available for free, allowing users to get on and
take a look around while getting everything they require in one location. Being an authority
provides a strong sense of security to your customers.
Let them feel that you understand them; you must establish a relationship with your
customers as a business owner. If you approach this correctly, they will tell you everything, and
you must then attempt to comprehend it. Your value skyrockets once you understand, and they
begin to believe you do as well (because your actions mirror and align with their input).
Listen to their feedback; Listening is perhaps one of the most prevailing tools you have
for increasing value your consumer. Most of brands and companies do not pay attention. Do not
be that businessperson who becomes so inspired and engaged in their tunnel vision that all they
do is talk. If you listen more than you talk in your entrepreneurial life, there is no doubt you will
be able to figure out how to add the most value to what you are doing.
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Surprise them; if you are in a personal business, remembering birthdays, special
occasions, and other milestones and surprising them on those dates adds much value. Any
company can send you an automatic message on your birthday, but how would you feel if you
received a personalized message? When others think you have done something unusual or above
and beyond the call of duty, your value rises, and remember that with value comes loyalty.
