7. The Business Side of Things
- Greenfees down in most countries
- Traditional membership is under pressure
- Cooperate golf is declining or dead
- Outings is declining
- Decrease in F&B spendings
- Decrease in merchandise spendings
11. Do We Know WHAT Is Happening?
Research Finland 1.000 beginners:
- After first course: will you continue?
- 90% “Yes I will”
- Reality: only 20% continues
What happens at your golf course
12. Do We Know WHEN To Bind New
Players?
Statistical Fact Fitness industry:
- Less than 8 times in first 3 months = lost for
Fitness Industry
How about your beginners?
13. The Big Opportunity:
Binding new golfers
Recreating our golf business:
- Do we understand the beginner?
- Are our pro’s and other staff commercially
oriented?
- What membership models work?
Crisis = best time for change………
14. The Big Opportunity
Babyboomers
Make golf important for newcomers
- Make them feel at home
- Social connection
- Taylor price structure around their needs
15. EGCOA Conference 2012
Many ideas to recreate your golf business
Be an active participator to get out as
much as possible!
YES WE CANNES
