Alberta S W U 2009 Final


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Alberta S W U 2009 Final

  1. 1. NGCOA Canada - Alberta Chapter March 17 - 18, 2009 Information ● Education ● Golfmax
  2. 2. Agenda: 8:30 am - Registration - networking over coffee 8:50 am - Welcome and host address 9:00 am - Regional Report (latest issues concerning the Alberta Membership) - Brent Hutcheon 9:30 am - If you only had $100,000 to spend on course renos, what would you do? Grant Puddicombe (Edmonton) • Les Furber (Calgary) 10:30 am – break 10:45 am - National Report (the latest issues at the National level) 11:15 am - The Brand Gap - Mark Thompson, McKinley Solutions the value of having a consumer & employment brand in this marketplace. Branding your business, employees and marketing strategies and why it is important to you. 12:30 pm - Golfmax Networking Lunch.
  3. 3. Informal- Please interrupt at any time. Shout out questions. Alberta Report will be better if you participate. Ontrak- 5 min, Alberta Report to end at 9:30
  4. 4.
  5. 5. -Advisory Board 9 Member panel which guides our chapter directionally & financially. Committees are as follows: Advocacy, Membership, Events & Fundraising. General Members encouraged to provide input in committees. -Survey Says! Results of our first Alberta Christmas survey. 10 simple questions were mailed to all our members. 5 questions were related to communication and are we reaching you with our message. And 5 questions concerning the business of golf in 2008 and what to look forward to in 2009. <ul><li>Alberta </li></ul><ul><li>Report </li></ul>
  6. 6. Comments (more today would be welcome) -Liked the brief to the point communication. -Hasn’t taken the time to read thoroughly, but maybe I should -Too many e-mails, especially last chance conference message. -Thought message was only National, didn’t know there was Alberta news. <ul><li>Communication </li></ul><ul><li>. </li></ul><ul><li>-All respondents received monthly e-newsletter </li></ul><ul><li>-All preferred this format via e-mail </li></ul><ul><li>-Majority found content to be relevant and up to date. </li></ul><ul><li>-Majority searched for Alberta content </li></ul>
  7. 7. Comments from 2008 golf year and 2009 budget decisions 53% plan Changes 47% do not No courses in Northern Alberta are planning on budget changes Only 30 % planning budget changes for 2009 40% plan on budget changes, 60% do not 100% of courses planning to adjust 2009 budget ½ of the surveyed courses were making budget decisions based on the economy In light of the economic situation are you making any budgetary decisions that you may have not in past years? 32% met 68% did not 35 % met 65% did not 30 % met 70% did not 40% met 60% did not Only 1 course met round projections 40 % met Round Total Projections Did you exceed your projected Round Totals in 2008? 32% met 21% exceeded 37% below 40% met 30% exceeded 30% below 33% Met 33% exceeded 33% below 20% Met 20 % exceeded 60% below avg 21% 33% met 33% exceeded 33% below avg. 4.5% 100% Met Revenue Projections How did your 2008 net Revenues compare to what you had budgeted? Overall N. of Edmonton Edmonton Area Central Alta Calgary Area S. of Calgary Question
  8. 8. <ul><li>Comments on Budget changes for 2009 </li></ul><ul><li>Lowering revenue expectations. </li></ul><ul><li>Maximizing efficiencies. Expecting better numbers as weather related delays for 2008 project will not effect 2009 numbers. </li></ul><ul><li>Reduce annual fees by 3% </li></ul><ul><li>Delay major project. </li></ul><ul><li>Spending on needs, not wants. Overall payroll efficiencies. </li></ul><ul><li>Market to attract & retain guests. </li></ul><ul><li>Preliminary planning at a premium. Project put on hold. </li></ul><ul><li>Decrease operating costs; find labor reductions & new ways to increase revenue per player. </li></ul><ul><li>Concern is corporate golf and has noticed a reduction in pre-season revenue. </li></ul><ul><li>-Reduce the proposed dues increase. </li></ul><ul><li>Increased costs in 2008 is necessitating rate increases. Concerned that revenues may not be achievable. Unsure what customers will be willing to spend? </li></ul><ul><li>Likely need to restrict spending to essentials only. Changing hours of operation to maximize staff utilization </li></ul><ul><li>Comments from the floor? </li></ul>
  9. 9. Here is what you had to say. <ul><li>Advocacy </li></ul><ul><li>From the responses to the question, ‘What advocacy issue is most important to you?’ The results were scored 100 for most important, 90 for 2 nd and so on until we gave 20 points for least important. </li></ul>
  10. 10. 1- Pesticides 87.5 2- Taxation 76.9 3- Growing the Game 65.6 4- Water Usage 63.8 5- Research 61.8 6- NGCOA Purchasing Power 60 7- Safety 52.7 8- Benchmarking 43.8 9- Charity Work 34.4
  11. 11. -Pro Shop delivery survey? I would like to request that NGCOA surveys the members to rate the suppliers of product for the PGA shows etc.. 1) Rate the innovation of new product and successes 2) Did they deliver on time and was the order complete. If not what percentage of the order was incomplete. 3) Did they charge for shipping when they did not complete the initial order? 4) Did they contact the store first when they were no shipping fully 5) Maybe they get a ranking 1-10 on overall. I think this survey would be very helpful to the membership before they plan the October show bookings. We give the suppliers a 1/2 year notice on delivery, they should have enough time to collect the product and prepare it for shipment. Alberta Open Floor Discussion. <ul><li>Alberta </li></ul><ul><li>Report </li></ul>
  12. 12. August 24/2009 Alberta Chapter Golf Outing at The Links of Glen Eagles Cochrane, Alberta Great Time, Great Course, Great time for Networking & Relaxation!
  13. 13. <ul><li>2008 Results </li></ul><ul><li>628 courses participated </li></ul><ul><li>12% increase over 2007 </li></ul><ul><li>75 in Alberta Chapter </li></ul><ul><li>37% increase over 2007 </li></ul><ul><li>55,000 golfer participation </li></ul><ul><li>34.5% increase </li></ul><ul><li>2009 </li></ul><ul><li>July 6 – 12 </li></ul><ul><li>Free marketing tool kit </li></ul><ul><li>Free media exposure </li></ul><ul><li>Only 8 courses signed up to date </li></ul><ul><li>Sign up today </li></ul>
  14. 14. <ul><li>Compensation & Benefits Report available </li></ul><ul><li>Customized segmented reports available for $50. each </li></ul><ul><li>New supplier contract with Georgian College for Rounds Played Reporting </li></ul><ul><li>Standardized Chart of Accounts available at /members </li></ul><ul><li>Economic Impact Study - NAGA </li></ul>
  15. 15. <ul><li>November 12 – 14, 2009 </li></ul><ul><li>Westin Bayshore Hotel </li></ul><ul><li>Only conference in the Canadian golf industry addressing business needs of operators </li></ul><ul><li>Conference Chair: Doug Hawley </li></ul><ul><li>Olympic Theme: </li></ul>
  16. 16. COMMUNICATIONS <ul><li>Monthly E-Newsletter </li></ul><ul><li>1 st Tuesday of every month – 11:00 am </li></ul><ul><li>Open rate: 3x industry norm </li></ul><ul><li>Let us know if you are not getting it! </li></ul>
  17. 17. NATIONAL ADVOCACY <ul><li>Deductibility of golf as a business expense </li></ul><ul><li>August 25 th meeting with Minister Flaherty </li></ul><ul><li>Delayed due to election, coalition, budget, recession….. </li></ul><ul><li>National support for pesticide and water issues </li></ul>
  18. 18. <ul><li>NGCOA US: </li></ul><ul><li>Free membership </li></ul><ul><li>ListServ </li></ul><ul><li>World Golf Foundation </li></ul><ul><li>Broaden scope beyond US </li></ul><ul><li>Possibility of introducing Get Golf Ready in 5 Days </li></ul>SOUTH OF THE BORDER
  19. 20. <ul><li>Total member purchases: $83 million </li></ul><ul><li>Total member savings: $6.5 million </li></ul><ul><li>Average per course savings: $4,850 </li></ul><ul><li>Total # of suppliers:   60 </li></ul>
  20. 21. <ul><li>Merit Golf Vacations </li></ul><ul><li>Discounts on travel & vacations </li></ul><ul><li>Phase 1: travel portal for members on </li></ul><ul><li>Phase 2: extension of portal to golfers at your course </li></ul>
  21. 22. <ul><li>McKinley Solutions </li></ul><ul><li>Solutions to attract, hire and retain the right people </li></ul><ul><li> – web based technology </li></ul><ul><li>Streamlined process saves time and money </li></ul>
  22. 23. <ul><li>Updates </li></ul><ul><li>Ontrak : rebates and prizes with suppliers </li></ul><ul><li>$25,000 in rebates in 2008 </li></ul><ul><li>Coca-Cola ‘Best in Class’ beverage execution </li></ul><ul><li>Dollco : new scorecard pricing </li></ul><ul><li>Motorola: rebate on 2-way radios </li></ul><ul><li>Cleveland Golf / Srixon: combined program </li></ul><ul><li>Golfmax Insurance Plans : home & auto, hole-in-one, weatherbill </li></ul>
  23. 24. *rates listed include Visa assessment fee of 0.06%. As of October 1-2008, Visa assessment fees will appear on your monthly merchant statements as a separate line item in the Transaction Fee section labeled Visa-Card Brand. Type of Visa Transaction Type of Visa Card Consumer Card Corporate Card Premium Card Electronic Transactions 1 1.70% 2.05% 1.93% Standard Transactions 1 1.81% 2.15% 2.03%
  24. 25. MASTERCARD – MDR * *rates listed include MasterCard (MC) assessment fee of 0.064%. As of November 3-2008, MC assessment fees will appear on your monthly merchant statements as a separate line item in the Transaction Fee section labeled MC-Card Brand . Type of MasterCard Transaction Type of MasterCard Consumer Card Corporate Card Premium Card World Elite Card Electronic Transactions 1 1.764% 2.164% 2.264% 2.514% Standard Transactions 1 1.904% 2.164% 2.264% 2.514%
  25. 27. <ul><li>GPP Supporter of the year </li></ul><ul><li>Most # of Golfmax Suppliers </li></ul><ul><li>2007 Winner: </li></ul><ul><ul><li>Elbow Springs Golf Club </li></ul></ul><ul><ul><li>Canmore Golf & Curling Club </li></ul></ul><ul><ul><li>HeatherGlen Golf Course </li></ul></ul><ul><li>2008 winner to be announced shortly </li></ul>
  26. 28. Thank You Information ● Education ● Golfmax