1. The document discusses providing social enterprises with branding and marketing services to help them become more sustainable through increased visibility. 2. It notes that college students and recent graduates can help reduce operational costs by 20% by providing services. 3. Key needs for social enterprises are identified such as marketing, training, quality assurance, and partnerships with other organizations to help attract investors.

1. BRAND & BREATHE
Lessons learnt 3

2. COLLEGE SUDENT/RECENT GRADATES have become our KEY PARTNERS
BRAND & BREATHESocialMind
WE PROVIDE SOCIAL ENTERPRISES WITH A NEW LEASE
OF LIFE ,BRANDING THEM TO BECOME SUSTAINABLE
!!

3. MARKET
FORCES
lack of specific regulations towards the figure of social enterprise
SocialMind
Brands for the Heart
Banco de Valores Socials
Banco de Inovação Social
CASES
Fundação EDP
European political instability
Fiscal consolidation
General unemployment = 13,5%
<25 years old = 34,8%
GDP growth = 1,5% in 2015 and 1,6% in 2016
Portugal Inovação Social = 150M€
Portugal 2020 = 120M€
“Crowdfunding is slowly becoming more popular”

4. 1. SE/ NGO´s need marketing services in terms of visiblity and branding .
2. SE/NGO´s need training and know-how to improve their business.
3. If the service is needed, more than 50% will be willing to pay.
4. Quality Assurance is a mandatory service for SE acceptance.
5. Students/Recent graduates will reduce our operational costs by +-20%
6. If we are able to offer projects to more 50 students during the 1st year,other students will be willing to work for us too.
7. If we are able to set up partnerships with at least 3 recognized foundations during the 1st year,it will allow us to attract invest
ors more easily.
8. We believe that we need partnerships with at least 1 auditing firm and 3 multinational firms to become valued and esteemed.
9. Students/Recent graduates will be interested in working for free,if they benefit from a (competition community ) ,which will pr
ovide career expertise/visibility.
10.SE /NGO´s will be willing to use a web platform , as a channel of communication with us.

5. DEFINING THE
MVP
PAINTING THE
CUSTMER
PERSONA &
NEEDS
WRITTING OUT
THE
CUSTOMER
DISCOVERY
QUESTIONS
CUSTOMER
DEVELOPMENT
3 STEPS
SOURCE : http://blog.raywu.co/3-steps-to-great-customer-development
@raywu