Delivered at Casual Connect Europe 2016 Do subscription-based business and casual gaming go together? Discover the what, when, where and how to monetize one of the more alternative ways of working with casual gaming.

1. Are you feeling lucky?
How to monetize “Free Casual Gambling”

2. The Introduction
The results speaks for themselves
1.Avg. increase in retention per year:
2.Avg. increase in members per year:
3.Avg. increase in paying members per year:
4.Avg. increase in CAGR per year:
5.Avg. Revenue Per Paying User:
6.Avg. Revenue Per User:
10%
12%
7%
2.2%
11.34€
39€

3. 2.200.000 users
DK, NO, SE, FI, UK, FR, IR
<20 employees
Denmark / Ukraine
Established in 1999
The Introduction
F2P / Gambling

4. Revenue Stream
The Introduction
Subscription
WOM, PR, TV, Radio
(Brand Value)
Social Media
MobileDesktop
Affiliates
DisplayE-mail Social Mobile

5. The Introduction
Chance vs. Skill
Payouts / Deposits
Gambling license / Legal Opinions
Your brand could make or break you!

6. The Business Model
The markets
Niche product
Everybody wins!
75% of worldwide gambling will
consist of F2P models in 2017
“

7. The Business Model
Traditional Freemium Model
+ Payouts in Casual Gaming
+ Gamification in Gambling
N+1 Theory (a product + new)

8. The Payouts
Increasing retention rates
More value, better product
1999:
2009:
2010:
2013
2016:
0%
20%
22%
44%
39%

9. The Monetization
€1 €5 €20 €100€1 €5 (€10) (€15) €20 (€39) €100
The freemium model
A few whales
Adding ‘recurring’
+ Variable pricing

10. The Players
Increased user LTV from
2006 - 2015 : 113,4%
Increased total active users from
2006 - 2015 : 191,1%
260%
629%

11. The Players
Effect (Present)
Lottery → Quiz → Piggy (!)
Skill based games did the trick

12. The Last Remark
PAYOUTS (Gambling)
+ ADVERTISEMENT
EXCITING GAMES (Casual Gaming)
+ SUBSCRIPTION
How to monetize
“Free Casual Gambling”
Source: Newzoo.com

13. Thank you
/kimslothbengtsen
@kimbengtsen
kim@lotto24biz.com