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1. Understanding your purpose is a key to a healthier, happier, more satisfied life. In this
infographic, we’ll explain what we believe “purpose” means, show you the research
behind why it matters, explore the differences between average and purpose-driven
people, and give you the steps to start discovering your own unique purpose.
10MINUTE
GUIDE TO FINDING YOUR PURPOSE
THE

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10MINUTE
GUIDE TO FINDING YOUR PURPOSE
THE
What do you mean by
“purpose”?
Purpose is…clarity.
Being clear on who you are, why you’re here, and the direction you want to go.
It’s the thing that gives you energy, self-confidence, and self-assuredness. Think of it like the
rudder on a boat. Regardless of the weather above the waves, purpose is the thing under the
surface moving you in the right direction.
There’s a common thread with purpose-driven people: They know why they’re here.
“Knowing their purpose in life gives them stability. And
when others around them start abandoning their causes
and jumping ship when life gets tough, these people use this
assurance to steady the boat, to ride out the storm, because
they have a true North Star. It becomes an anchor in their
life—a confidence based upon knowledge of purpose.”
–JOHN C . M AXWE LL

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10MINUTE
GUIDE TO FINDING YOUR PURPOSE
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Why does purpose
matter?
Purpose can greatly increase the quality of your life.
“Nobody finishes well by accident.”
–JOHN C . M AXWE LL
1 2 3
BE
HAPPIER
BE
HEALTHIER
BE
SIGNIFICANT

4. 4
10MINUTE
GUIDE TO FINDING YOUR PURPOSE
THE
Says who?
The research.
1 2 3
HAPPIER
People who develop meaning
early in life, set goals, and
have a sense of direction tend
to report that their lives have
meaning, value, efficacy, and
worth.
Individuals who feel a
“meaningfulness” or purpose
in life report reduced anxiety.
Researchers also report that
life purpose can decrease
episodes of depression.
HEALTHIER
People with purpose tend to
have a lower risk of stroke,
spend less time in the
hospital, and have a 15%
lower risk of death compared
to the average individual.
They also maintain better
cognitive skills in cases of
Alzheimer’s Disease and
recover more effectively from
addictions.
SIGNIFICANT
Malcolm Gladwell explained in
his book Outliers that it takes
10,000 hours of practice
to become an expert at
something. Once we derive
our purpose, we can begin
practicing on the things that
will make our work significant
to our purpose.
If you work hard enough and assert yourself, and use your mind and imagination, you can
shape the world to your desires.
–MALCO LM GLADWE LL , OU TLIE RS: TH E STORY OF SUCCESS

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10MINUTE
GUIDE TO FINDING YOUR PURPOSE
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So what does a
purpose-drive life
even look like?
There are three things purpose-driven people do differently with their time than average people:
they focus energy and time in ways that make a huge difference.
3THE THREE THINGS PURPOSE-DRIVEN
PEOPLE DO DIFFERENTLY:
Read&Learn
Regulary
Forge&Grow
Relationships
Continuously
DoWorkthatOffers
themPersonal
Satisfaction

6. 6
10MINUTE
GUIDE TO FINDING YOUR PURPOSE
THE
DOING WORK THAT
OFFERS THEM PERSONAL
SATISFACTION
1. Purpose-driven: 44 hours per
week
2. Average: 33 hours per week
3. Average workers spend a
great deal of their time—an
average of 41% of it—on
discretionary activities that offer
little personal satisfaction and
could be handled competently
by others.
4. “It’s not how much money we
make that ultimately makes us
happy between nine and five. It’s
whether or not our work fulfills
us.” – Malcolm Gladwell, author
3 differences between
how purpose-driven
and average people
spend their time
READING AND LEARNING
1. Purpose-driven: 8 hours per
week
2. Average: 3.2 hours per week
3. Among working professionals
surveyed, 69% said their
learning opened up new
perspectives about their lives.
58% said learning made them
feel more connected to their
local community.
4. “Study hard what interests
you the most in the most
undisciplined, irreverent and
original manner possible.” –
Richard Feynman, physicist
FORGING AND GROWING
RELATIONSHIPS
1. Purpose-driven: 10 hours per
week
2. Average: 3.5 hours per week
3. Studies find that two of the
biggest predictors of people’s
general happiness are having a
best friend at work, and liking
their boss.
4. “There’s more to life than
basketball. The most important
thing is your family and taking
care of each other and loving
each other no matter what.”–
Stephen Curry, NBA MVP 2015
and 2016
2
1 3

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10MINUTE
GUIDE TO FINDING YOUR PURPOSE
THE
news
1. Having friends helps
you find work and
be happier, more
creative, productive,
and competitive in the
office.
2. People with a wide
network of friends have
less tension, suffer
from less stress, have
stronger immunity and
live longer.
3. Men with healthy
parent-child
relationships growing
up earn an average of
$87,000 more per year
than men with poor
family relationships.
1. Lack of social support
is as harmful to heart
health as smoking.
2. One in 10 people
questioned say they
do not have a close
friend. Plus, 19% of
people say they never
or rarely feel loved.
3. At the end of their
lives, people often
admit that they wish
they hadn’t worked so
hard, and instead had
stayed more in touch
with their friends.
1. Every individual
can maintain up
to 150 significant
relationships at one
time.
2. Most adults have only
two best friends.
3. Scientists have
discovered that our
brains feel pain when
someone we care
about feels pain.
GOOD BAD INTERESTING

8. 8
10MINUTE
GUIDE TO FINDING YOUR PURPOSE
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1. BIZ STONE, CO-FOUNDER OF TWITTER
When Biz was an intern at Little, Brown Publishing, he
took it upon himself to design a book cover and put it in a
pile of submissions. A few days later the art director, sales
team, and editors chose his design. He went from boxing
books to working for Google, and then later co-founded
Twitter - all without a college degree.
2. GEORGE WASHINGTON, FIRST U.S. PRESIDENT
No one contested the election of George Washington,
but he remained reluctant to run until the last minute,
in part because he believed seeking the office would be
dishonorable. Only when Alexander Hamilton and others
convinced him that it would be dishonorable to refuse, did
he agree to run.
3. “GRANDMA” MOSES, AMERICAN FOLK ARTIST
The American folk artist didn’t even put paint to canvas
until she was in her 80s. For most of her life, she worked
on her farm in Virginia and practiced embroidery as a
hobby. When her arthritis made it too difficult to hold a
needle, she picked up a paintbrush instead.
4. WALT DISNEY, FOUNDER OF DISNEY COMPANIES
The founder of The Walt Disney Company started out as
a newspaper editor, but was apparently fired because “he
lacked imagination and had no good ideas.” I think we
know what he ended up putting his mind to after that.
5. ABRAHAM LINCOLN, 16TH U.S. PRESIDENT
President Lincoln failed at business, lost an election for
his state legislature, lost his fiancee, and had a nervous
breakdown. Then he ran for Congress and Vice President,
and failed. Finally, at age 51, he was elected President of
the United States. He said, “What matters most is not how
many times you fail, but that you never stop trying.”
1. HEWLETT-PACKARD EXECUTIVES 1970S
Five times, Apple co-founder Steve Wozniak begged the
executives at HP to manufacture his PC. They refused. So,
Woz left HP to start a little company with his buddy,
Steve Jobs.
2. JOE GREEN, MARK ZUCKERBERG OF FACEBOOK’S COLLEGE
ROOMMATE
When Joe and Mark were students at Harvard, they
created a Hot-or-Not-style website called Facemash, which
got the pair in trouble with the university. Later, when
Zuckerberg started Facebook, he asked Green to join him.
But Green turned it down and missed out on a $7 billion
paycheck.
3. WILT CHAMBERLAIN, NBA HALL-OF-FAMER
Wilt Chamberlain - easily one of the best basketball players
of all time - was a terrible free-throw shooter. Except for
one season when he changed his technique, tossing his
free throws underhand, and scored more free throws in
one game than anyone ever has. But then he gave up
the technique because he said he “felt silly, like a sissy,
shooting underhanded.” His coach remarked that if he’d
kept it up, his team might have never lost.
4. REBA MCENTIRE, COUNTRY SINGER AND SONGWRITER
Reba McEntire passed on the role of Molly Brown in the
movie Titanic because of scheduling conflicts. Titanic
ended up being one of the top-grossing movies of all time.
5. THE BEATLES, LED ZEPPELIN, JONI MITCHELL, AND BOB DYLAN
All of these artists turned down the opportunity to
perform at the historic Woodstock Festival in 1969.
LEADERS WHO SEIZED
THE OPPORTUNITY VS.
THOSE WHO MISSED IT

9. 9
10MINUTE
GUIDE TO FINDING YOUR PURPOSE
THE
“The purpose of life
is not to be happy.
It is to be useful, to
be honorable, to be
compassionate, to
have it make some
difference that you
have lived and lived
well.”
–RALPH WALDO EMERSON

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10MINUTE
GUIDE TO FINDING YOUR PURPOSE
THE
self-assessment
I make time for reading and learning the things I enjoy. Yes No
I volunteer my time and engage in my community. Yes No
I spend time with others and have solid relationships. Yes No
I take a break every day, disconnect, and reflect. Yes No
I spend most of my time on work that satisfies and energizes me. Yes No
HOW ARE THINGS ADDING UP?
# of Yes’s? # of No’s?

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10MINUTE
GUIDE TO FINDING YOUR PURPOSE
THE
“Action is what converts human dreams into
significance.”
–JOHN C. M AXWE LL
GET STARTED TODAY!
For more information on discovering your purpose with John C. Maxwell,
go to everydaywithpurpose.com/
Start unpacking
your purpose
What you can do right NOW:
Reflect
on the things
you’re passionate
about. Focus
on what you’re
already good at.
Create
a plan to start
growing in that
area.

12. http://www.pewinternet.org/2016/03/22/lifelong-learning-and-technology/
https://hbr.org/2013/09/make-time-for-the-work-that-matters
http://pss.sagepub.com/content/13/1/81.abstract
http://www.npr.org/sections/health-shots/2014/07/28/334447274/people-who-feel-they-have-a-
purpose-in-life-live-longer
https://www.gsb.stanford.edu/insights/if-money-doesnt-make-you-happy-consider-time
https://www.gsb.stanford.edu/faculty-research/working-papers/if-money-doesnt-make-you-
happy-consider-time
http://www.bls.gov/news.release/atus.t02.htm
http://escholarship.org/uc/item/8j02n364;jsessionid=F557EAD8294C33AD8FA41C5E33DC92F9
http://www.success.com/article/finding-your-purpose
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10MINUTE
GUIDE TO FINDING YOUR PURPOSE
THE