20. A PROGRAMME AIMS TO SURPRISE,
RETAIN, ENTERTAIN AND KEEP
THE AUDIENCE COMING BACK
21. STUDENTSAUDIENCES
#theaudiencecode
“The audience
is a free public “
“The power of decision is in
the audience hand’s”
“The results determine the
future of the programme ”
“Programmes leave
an indelible memory”
“Programmes affect the
audience’s life experience“
“A programme aims to surprise,
retain, entertain and keep the
audience coming back”
“Students are a
captive audience”
“The programmer has
the power to decide”
“The results don’t determine the
programme’s future”
“The programmes
leave no memory”
“Programmes don’t affect
the student life experience”
“A programme doesn’t aim to
surprise, retain, entertain and
keep the audience coming back”