Company Presentation

1. PlayStation
Dylan Beck
dlbeck

2. Problem and Product

3. Persona
● Brian
● 28 years old, Male
● Wants to relax after a
long day of work

4. Financial Information
● Generated $800M
operating profit in
Q1 2018
● Sales revenue of
$20.8B for FY 2018
● Growing user base
of over 112M

5. Business Model
Hardware Games Subscriptions

6. History
1994 2000 2006
2013 2020

7. Leadership
Ken Kutaragi
Father of PlayStation
Veronica Rogers
Head of Global Operations
Hermen Hulst
Head of Worldwide Studios

8. Secret Sauce

9. What’s Hot

10. Competition
Microsoft
Xbox
Nintendo
Switch
Sony
PlayStation
State of the art
hardware
Great exclusive
games
Affordability
Number of
consoles sold
Parent company

11. Prediction
SUCCESS! Because…
● Playstation 4 market dominance
● Invest in global operations and logistics
● First party game development studios
... Not guaranteed though!

12. References
○ https://www.pushsquare.com/news/202
0/01/guide_all_sony_first-party_studios
_and_what_theyre_working_on
○ https://www.techspot.com/products/pc-
games/horizon-zero-dawn.176429/
○ https://www.slideshare.net/Zaheersayy
ed/key-positioning-of-sony-playstaion-4
#:~:text=Target%20Audience%3A%20
%E2%80%A2%20Gender%3A%20Men
,and%20also%20the%20Casual%20Ga
mer.&text=Attitude%20toward%20prod
uct%2D%20Positive%20%E2%80%A2,
Upper%20middle%20class%20and%20
higher
○ https://www.google.com/search?q=aver
age+age+of+video+gamers&rlz=1C1C
HBF_enUS806US806&oq=average+ag
e+of+video+&aqs=chrome.0.0j69i57j0l4
.9007j0j7&sourceid=chrome&ie=UTF-8
○ https://www.playstation.com/en-us/expl
ore/ps4/share-play/
○ https://www.forbes.com/sites/erikkain/2
019/01/11/putting-the-playstation-4s-91
-6-million-sales-into-context/#1b37ba29
6c50
○ https://en.wikipedia.org/wiki/List_of_best-selling_gam
e_consoles#Home_game_consoles
○ https://www.tweaktown.com/news/65714/playstation-
drives-sonys-78-billion-earnings-2018/index.html
○ https://techcrunch.com/2018/10/30/sony-posts-2-1b-
profit-as-playstation-sales-keep-on-growing/
○ https://www.badcock.com/sony-playstation-4-ps4-pro
○ https://www.pinterest.com/pin/656751558140757663
/
○ https://www.playstation.com/en-nz/explore/ps1/
○ https://www.walmart.com/ip/Refurbished-Sony-PlayS
tation-2-PS2-Slim-Game-Console/880646903
○ https://en.wikipedia.org/wiki/Super_NES_CD-ROM
○ https://en.wikipedia.org/wiki/Ken_Kutaragi
○ https://www.washingtonpost.com/video-games/2019/
11/07/sony-appoints-guerrilla-games-hermen-hulst-n
ew-head-playstation-worldwide-studios/
○ https://www.gamesindustry.biz/articles/2020-01-09-pl
aystation-names-veronica-rogers-as-head-of-global-
business-operations
○ https://www.youtube.com/watch?v=n-iJTq9W3Lg
○ https://www.forbes.com/sites/erikkain/2019/01/11/put
ting-the-playstation-4s-91-6-million-sales-into-context
/#1b37ba296c50
○ https://mashable.com/article/playstation-4-spider-ma
n-2018-sales-numbers/#:~:text=PlayStation%204%2
0ended%202018%20with%2091.6%20million%20sol
d,huge%20'Spider%2DMan'%20win&text=Sony's%2
0gaming%20division%20had%20a,million%20consol
es%20sold%20to%20date.
○ https://gamentel.com/microsoft-executive-hired-for-p
s5-launch/
○ https://www.pushsquare.com/news/2019/11/hermen
_hulst_of_guerrilla_games_becomes_head_of_plays
tations_worldwide_studios
○ https://blog.playstation.com/2020/09/16/playstation-5
-launches-in-november-starting-at-399-for-ps5-digital
-edition-and-499-for-ps5-with-ultra-hd-blu-ray-disc-dri
ve/
○ https://www.businessinsider.com/black-friday-2018-p
laystation-4-vr-games-deals-2018-11
○ https://www.techradar.com/news/ps5
○ https://mashable.com/article/playstation-4-spider-ma
n-2018-sales-numbers/#:~:text=PlayStation%204%2
0ended%202018%20with%2091.6%20million%20sol
d,huge%20'Spider%2DMan'%20win&text=Sony's%2
0gaming%20division%20had%20a,million%20consol
es%20sold%20to%20date.