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GDC 2018 Deconstructor of Fun: Breaking down Top Mobile Games

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Anil Das-Gupta and Adam Telfer, speaking at GDC 2018
Deconstructing Golf Clash and the Battle Royale Genre

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GDC 2018 Deconstructor of Fun: Breaking down Top Mobile Games

  1. 1. Deconstructor of Fun: Breaking Down Top Mobile Games Adam Telfer Anil Das-Gupta Chatterbox Games PLAYRMAKR
  2. 2. & HOW TO FOLLOW UP CLASH ROYALE
  3. 3. GAMEPLAY IP THEME
  4. 4. 750+ 1000+ 250+
  5. 5. Top 50 Grossing
  6. 6. GAMEPLAY IP THEME
  7. 7. AUDIENCE
  8. 8. That’s Easy, Right?
  9. 9. Hybrids aren’t Easy to Get Right
  10. 10. It’s Never Directly Plug & Play
  11. 11. How did Playdemic Merge with Clash Royale so successfully?
  12. 12. How did Playdemic Merge with Clash Royale so successfully? Intro to Golf Clash Key #1 Key #2 Key #3
  13. 13. Intro to Golf Clash Key #1 Key #2 Key #3 How did Playdemic Merge with Clash Royale so successfully?
  14. 14. Tutorial By Watching!
  15. 15. PLAY COLLECTUPGRADE
  16. 16. Intro to Golf Clash Key #1 Key #2 Key #3 How did Playdemic Merge with Clash Royale so successfully?
  17. 17. Intro to Golf Clash Key #1: Stats vs Skill Key #2 Key #3 How did Playdemic Merge with Clash Royale so successfully?
  18. 18. Stats Skill
  19. 19. Stats Skill Stats Have Visible Impact But Skill Drives Victory
  20. 20. Visible Impact of Individual Characters
  21. 21. Visible Impact of Individual Characters Variety of Stats that are Scaleable & Important
  22. 22. Visible Impact of Individual Characters Variety of Stats that are Scaleable & Important Yet Skill Drives Victory
  23. 23. Visible Impact of Individual Characters Variety of Stats that are Scaleable & Important Yet Skill Drives Victory
  24. 24. Visible Impact of Individual Characters Variety of Stats that are Scaleable & Important Yet Skill Drives Victory
  25. 25. Visible Impact of Individual Characters Variety of Stats that are Scaleable & Important Yet Skill Drives Victory
  26. 26. Visible Impact of Individual Characters Variety of Stats that are Scaleable & Important Yet (it feels like) Skill Drives Victory
  27. 27. Stats vs Skill Level 1 - Level 8 Level 1 - Level 13 1.95x 3.06x HP HP
  28. 28. Stats vs Skill Level 1 - Level 8 POWER 1.07x 3.13x CURL
  29. 29. Key #1: Skill vs Stats Balance Clubs Impact is Visible Variety of Scalable Stats Upgrades are felt, yet the Game feels Skill-driven.
  30. 30. Intro to Golf Clash Key #1: Stats vs Skill Key #2: Gacha Key #3 How did Playdemic Merge with Clash Royale so successfully?
  31. 31. Pool Control
  32. 32. Pool Control All Cards Are Useful
  33. 33. Pool Control All Cards Are Useful
  34. 34. Pool Control All Cards Are Useful
  35. 35. Key #2: Gacha Pool Control by Tours Many Clubs Useful by Hole Design
  36. 36. Intro to Golf Clash Key #1: Stats vs Skill Key #2: Gacha Key #3: Shifting Meta How did Playdemic Merge with Clash Royale so successfully?
  37. 37. Not a lot of Club Variety PvE Gameplay = Meta is Hand-Crafted
  38. 38. Key #3: Shifting Meta Golf Clash doesn’t have a PvP Shifting Meta To make up for it: Buy-In, Targeted Offers, More Content, Tournaments, Leagues
  39. 39. Stats vs Skill Gacha Shifting Meta How did Playdemic Merge with Clash Royale so successfully?
  40. 40. Stat Impact is Visible, but Skill feels most Important Gacha Shifting Meta How did Playdemic Merge with Clash Royale so successfully?
  41. 41. Stat Impact is Visible, but Skill feels most Important Pool Control & Many Clubs are Useful Shifting Meta How did Playdemic Merge with Clash Royale so successfully?
  42. 42. Stat Impact is Visible, but Skill feels most Important Pool Control & Many Clubs are Useful No Shifting Meta. Instead Buy-In, Content, Events How did Playdemic Merge with Clash Royale so successfully?
  43. 43. Don’t Fast-Follow against the same audience
  44. 44. It’s Never Directly Plug & Play
  45. 45. But the Challenge is worth it!
  46. 46. & How to Follow Up Clash Royale
  47. 47. The Rise of Mobile Battle Royale Games
  48. 48. Deconstruction
  49. 49. What’s the Hottest Thing in Gaming Right Now?
  50. 50. Intro to Battle Royale Games Why Battle Royale has been so successful Mobile Core Game Loop Monetisation and Progression Why are mobile Battle Royale games such a big deal in 2018?
  51. 51. History of the Genre PC April 2012
  52. 52. History of the Genre Brendan Greene PC 2015
  53. 53. History of the Genre PC 2016/2017
  54. 54. History of the Genre PC 2017
  55. 55. History of the Genre PC 2017/8
  56. 56. Battle Royale - The Phenomenon of 2017 ● 32M Sales Worldwide in less than 12 months. ● 3M Concurrent users. ● Another 3M concurrent users playing Fortnite.
  57. 57. Most Watched Games on Twitch ● What’s the hottest genre in gaming right now? ● Why is Battle Royale so compelling? ● How have NetEase made it work on mobile? ● Mobile Core Loop ● Monetisation and Progression ● What’s Next and Summary
  58. 58. Most Watched Games on Twitch ● What’s the hottest genre in gaming right now? ● Why is Battle Royale so compelling? ● How have NetEase made it work on mobile? ● Mobile Core Loop ● Monetisation and Progression ● What’s Next and Summary
  59. 59. But can Battle Royale Work on Mobile? ?
  60. 60. But can Battle Royale Work on Mobile?
  61. 61. Why you Should be Interested ● Perennially in the top 50 most downloaded apps in the USA. ● Consistent top 100 grossing game. ● Increased revenue to baseline $200K since the start of 2018.
  62. 62. Intro to Battle Royale Games Why Battle Royale has been so successful Mobile Core Game Loop Monetisation and Progression Why are mobile Battle Royale games such a big deal in 2018?
  63. 63. Risk vs Reward ● Land in cities or built up areas. ● Plays differently each time you play.
  64. 64. Strategic ● Plays differently each time you play.
  65. 65. Lobby ● See the coolest gear before going into a match. ● Wait times are short. ● Get into a new game quickly and effortlessly.
  66. 66. The Circle ● Creates urgency. ● All games have a dramatic ending.
  67. 67. Drops - Weapons and Armor
  68. 68. Team Play
  69. 69. Game Pace Initial skirmishes upon landing Chance encounters / scrambling to next circle Made final 20 Made final 10 Final Battle Exploration / inventory management
  70. 70. Game Pace Initial skirmishes upon landing Chance encounters / scrambling to next circle Made final 20 Made final 10 Final Battle Exploration / inventory management
  71. 71. Game Pace Initial skirmishes upon landing Chance encounters / scrambling to next circle Made final 20 Made final 10 Final Battle Exploration / inventory management
  72. 72. Game Pace Initial skirmishes upon landing Chance encounters / scrambling to next circle Made final 20 Made final 10 Final Battle Exploration / inventory management
  73. 73. Game Pace Initial skirmishes upon landing Chance encounters / scrambling to next circle Made final 20 Made final 10 Final Battle Exploration / inventory management
  74. 74. Why has Battle Royale been so Successful? ● Different experience every time you play. ● Quick to drop in and play. ● Average session length is small (<15m). ● If you die, you can get into another game in < 1 minute. ● Incredible pacing. ● An adrenaline rush like no other. ● Extremely addictive.
  75. 75. Intro to Battle Royale Games Why Battle Royale has been so successful Mobile Core Game Loop Monetisation and Progression Why are mobile Battle Royale games such a big deal in 2018?
  76. 76. Moving to Mobile - Challenges
  77. 77. Moving to Mobile - Challenges ● Long session time.
  78. 78. Moving to Mobile - Challenges ● Long session time. ● PUBG is not Free To Play.
  79. 79. Moving to Mobile - Challenges ● Long session time. ● PUBG is not Free To Play. ● There is no meta progression layer in PUBG.
  80. 80. Moving to Mobile - Challenges ● Long session time. ● PUBG is not Free To Play. ● There is no meta progression layer in PUBG. ● Mobile Devices are not PCs!
  81. 81. Session Length ● No compromise made for mobile. ● Session length up to 40 minutes.
  82. 82. Free to Play - RoS Game Loop / Meta Battle Royale Rewards + Gold* + Rank Up
  83. 83. Game Loop / Meta Battle Royale Acquire Items Rewards + Gold* + Rank Up Progression + Costume Skins + Weapon Skins
  84. 84. Daily Goals
  85. 85. Gameplay - Weapon Pickup System
  86. 86. Gameplay - Spatial Awareness
  87. 87. Movement
  88. 88. Gameplay - Quick Access Functionality
  89. 89. eSports Activities
  90. 90. Innovation
  91. 91. Innovation
  92. 92. Moving to Mobile - Summary ● Zero concession made to session length. ● Free To Play. ● Daily goals and capped income creates a basic meta progression layer. ● Automated some functions to make the game easier for mobile, but did not radically rethink the control scheme. ● Emphasis on competition through eSports. ● Constant updates and gameplay innovations.
  93. 93. Intro to Battle Royale Games Why Battle Royale has been so successful? Mobile Core Game Loop Monetisation and Progression Why are mobile Battle Royale games such a big deal in 2018?
  94. 94. Monetization ● Cosmetic items only. ● No paying for power.
  95. 95. Monetization ● Gacha
  96. 96. Monetization ● Cumulative top-up system.
  97. 97. Monetization ● Bonus offers. ● Reward players for their first purchase.
  98. 98. Room for Innovation? Progression
  99. 99. Room for Innovation? Progression
  100. 100. Monetization - Summary ● Cosmetic items only. ● Avoided the easy way out of charging players for power. ● Best practices from other skill based asian games. ● Weak metagame and series of progression is an opportunity for others to take advantage of.
  101. 101. What’s Next?
  102. 102. PUBG Mobile ● 2 games in development. ● 17M pre-registrations in China alone.
  103. 103. Success can be Fleeting...
  104. 104. Fortnite - the NEW Battle Royale Phenomenon ● Epic reports over 3M concurrent players. ● 625K people simultaneously watched a recent Twitch stream!
  105. 105. Fortnite Mobile ● Same gameplay, same map, same content, same weekly updates. ● Supports Cross Play and Cross Progression between PlayStation 4, PC, Mac, iOS and Android.
  106. 106. Already Fast Followed!
  107. 107. How do you Win?
  108. 108. Deja Vu? PC
  109. 109. 2018 - The Year of Battle Royale ● The hottest genre in gaming right now.
  110. 110. 2018 - The Year of Battle Royale ● The hottest genre in gaming right now. ● Constant updates and gameplay innovation will prevail.
  111. 111. 2018 - The Year of Battle Royale ● The hottest genre in gaming right now. ● Constant updates and gameplay innovation will prevail. ● Fair play meta is mandatory.
  112. 112. 2018 - The Year of Battle Royale ● The hottest genre in gaming right now. ● Constant updates and gameplay innovation will prevail. ● Fair play meta is mandatory. ● Huge teams and resources needed.
  113. 113. 2018 - The Year of Battle Royale ● The hottest genre in gaming right now. ● Constant updates and gameplay innovation will prevail. ● Fair play meta is mandatory. ● Huge teams and resources needed. ● More of the biggest hits will experiment with cross-play.
  114. 114. 2018 - The Year of Battle Royale ● The hottest genre in gaming right now. ● Constant updates and gameplay innovation will prevail. ● Fair play meta is mandatory. ● Huge teams and resources needed. ● More of the biggest hits will experiment with cross-play. ● Great for consumers!
  115. 115. THANK YOU! QUESTIONS?

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