Project And Portfolio I

1. PERSONAL BRAND EXPLORATION
Duriel J. Pittman
Project & Portfolio I: Week 3
August 22, 2019

2. S
IDENTITY
The eldest of four siblings, Duriel
Pittman grew up in a small town
outside of Raleigh, North Carolina,
filled with quartet styled gospel and
R&B Music . His close involvement
with family members in the industry
sparked his interest in music and
music business. He’s been an active
musician since the age of eleven
years old and dreams of marketing
events and independent music
artist. After serving 13 as a law
enforcement officer, Duriel enrolled
in the Music Business B.S program
at Full Sail University where he’s
focused on developing artist
management skills.

3. S
PROFESSION
Music Artist Manager for Independent Music Artist
Potential Job Title
• Artist Agent
• Talent Manager
• Artist Representative
Caregiver Brand Archetype-Devoting to each
individual the time and attention it takes to ensure they
have a successful career as independent musicians,
song writers and producers. Using industry trends and
outlets to develop strong relationships with industry
professional to help ensure the artist are able to reach a
large listening base. Treating each individuals success
as if it were my own.

4. TARGET AUDIENCE
Independent Music Artist In Need of Management and
Music Industry Label Professionals
• DEMOGRAPHICS: 83% Male,
18-35 years old, mostly single,
various races, 48% College
Educated, Located in America.
• PSYCHOGRAPHICS: Highly
creative individuals. Enjoy
spending time mastering their art.
Enjoy being in the spotlight.
Success Driven.
• IDEAL AUDIENCE MEMBERS:
Warner Music Group, Record Label,
Sony, Music Publishing Company
Live Nation, Live Entertainment Co.

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Reach out to radio station customers who need
management to build customer base.
‣ Reach out to larger record labels to promote listening
to independent artist featured on radio station.
‣ Negotiate contract favorable to artist for maximum
work profits
Mid Term: (2025)
• Host a major independent artist music event. (Concert,
festival, etc.)
Grow radio station following to more than 50% to
increase managed artist exposure.
Long Term: (2040)
• Own the largest independent music artist music platform
and service providing company in the U.S.
Invest funds from business earning into company that
helps independent artist profit more from their creative
work
GOALS

6. S
SKILLS ANALYSIS
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARDSOFTHARD
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Organizational Skill 65%
Adobe Creative Suite 35%
Accounting Software(Quickbooks) 65%
Persuasion 85%
Negotiation 50 %
Presonus Studio One. 90%
Persuasion 85%
Adobe Creative Suite 50%

7. PROMISE
I help independent music artist monetize their art and
reach the audience they desire by providing multiple
performance platforms and links to industry
professionals
I help professional rodeo organizations
increase rodeo attendance by entertaining
and inspiring American families through
digital media storytelling.

8. CREDENTIALS
Work Experience:
• 20 years Professional Musician (Bass
Guitar, Percussion, Saxophone, Piano)
• 15 years Law Enforcement (Patrol,
Investigator, Chief of Police)
• 13 Years Transportation and Logistics
(Management, Company Owner)
• 5 years Part-time photographer and
Videographer
Awards:
• N.C. Advanced Law Enforcement
Certification
• 12 various Medals related to Law
Enforcement Service
• Landstar Bronze and Silver Small business
owner award (2018 & 2019
Education:
• Photography & Videography, Nash
Community College
• N.C. General Instructor Certificate,
Wilson Community College
• N.C Leadership Training Certificate, N.C.
Justice Academy
• Music Business B.S., Fullsail University
(Exp 2021)

9. COMPETITION
Duriel Pittman
Industry Experience:
• 20 years professional Musician
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University
Skills and Proficiencies:
• Engaged in several public speaking events as
instructor
Overall Online Presence:
• Very Minimal Online Presence
Leadership Experience:
• N.C. Department of Justice, Small Business Owner,
Multiple Supervisor Roles in both law enforcement
and Transportation industry

10. COMPETITION
Duriel Pittman
Industry Experience:
• 20 years professional Musician
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University
Skills and Proficiencies:
• Engaged in several public speaking events as
instructor
Overall Online Presence:
• Very Minimal Online Presence
Leadership Experience:
• N.C. Department of Justice, Small Business Owner,
Multiple Supervisor Roles in both law enforcement
and Transportation industry

11. BRAND POSITION
DURIEL PITTMAN
Bringing Americans music straight the source by
providing a direct link from music artist to music
consumers.

12. S
NETWORKING &
MARKETING
Industry Events & Organizations
• International Live Events Association,
‣ Standard Membership | Charlotte, NC
• Music Business Association (MBA)
‣ Student Membership Membership | Marlton, NJ
• Music Video Production Association
‣ Standard Membership | Atlanta, GA
Digital Marketing
• Primary Content: est. Online Radio Station called “I.M.A
Radio”; 24 Hour. Non-Stop music by independent artist who to
listeners across the U.S
• Primary Tools: FB,Instagram, and Twitter- promote radio station
through 2 min. promo videos, vacation give aways; LinkedIn -
network with industry pros and offer various vacation give
aways
• Website: Full Sail digital portfolio site to showcase school work;
use current small business website to showcase professional
work created by members of our company.

13. Soft Skills
• Formal Business Letters & Emails - Strayer
University, January. 2019 Professional Comm.
• Business Writing Principles -Strayer
University, June. 2019
PROFESSIONAL DEVELOPMENT
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2021
Technical Skills
• Adobe Creative Cloud Tutorials; courses
through
• WordPress 5 Essential Training - Lynda.com,
August 2019
Mentor
• Seeking experienced artist manager with at
least 15 years in the music Industry; family
oriented that upholds high moral standards
and values, September. 2019

14. Duriel Pittman
Aren’t you tired of hearing the same
twenty songs they play on the radio
over and over? Well, I have developed
a new platform that brings new music
and new artist directly to the listeners.
After 15 years in law enforcement and
several years in transportation
management. I decided to start a radio
station and marketing company
focused entirely on marketing
independent music artist.

15. References
BLS.org. (2019).Bureau of Labor Statistics U.S Department
of Labor. Retrieved August 22, 2019, from https://
www.bls.gov/ooh/management/advertising-promotions-
and-marketing-managers.htm#tab-6
ONETOnLine.org (2019). summary report for :13-1011.0-Artist
Managers Retrieved August 20 2019, from https://
www.onetonline.org/link/summary/13-1011.00
Music Business Association (2019). Join Music Biz. Retrieved
August 24 2019df, fromhttps://musicbiz.org/about/join-music-
biz/
Music Video Production Association. (2019). Membership
Information. Retrieved August 23, 2019, fromhttp://
www.mvpa.com/members