Jetstar Asia Jetstar Australia & New Zealand Jetstar Pacific Jetstar Japan PRINT Creative Executions Native Advertising Inflight Media DIGITAL Digital Display Programmatic Digital Electronic Dedicated Mailer (EDM) Blast AMBIENT Meal Tray Backs Overhead Lockers Plane Livery Inflight Games PARTNERSHIPS Stocking Selling On Board Sampling

1. Jetstar Asia – Media Solutions

2. All day, every day, low fares.
18
A320 aircrafts
Take to the skies from our hub in Singapore
25
Destinations
Across South-East, North Asia and Australia
600
Weekly Flights
To and from Singapore
330,500
Leisure travelers
Per month that brands can communicate with
4 MILLION
Passengers
Chose to fly with Jetstar in 2016

3. Demographics

4. 4
Jetstar Asia Inflight Magazine
Jetstar Magazine
- Bi-Monthly Issue
- Reach of 660,000 readership per issue
- Give your brand the opportunity to reach up to 600,000
Jetstar customers each issue in a unique and captive
environment.
- Our talented editorial team can create tailored content that
speaks to your target market and is seamlessly integrated
into the pages of the inflight magazine.

5. 5
Targeted digital campaigns to a
qualified traveller audience

6. 6
Our Approach Overview
Search Book Web Check-In
Retarget off site
Time Off Site
Time On Airline Site
We run highly targeted digital campaigns using AirAsia & Jetstar assets, capturing passengers at key stages of
their journey. Raise awareness to customers pre-travel, and leverage 1st party data to target confirmed
travellers
Homepage / ROS
Retargeting
Booking Confirmation
Retargeting
Itinerary Email
Pre-Departure Email
Web Boarding Pass
Retargeting

7. 7
Jetstar Asia Homepage Banner
High-Impact Branding Placement
Can be seen by all users of a select geo as
they book, manage their flights and check in

8. 8
JetMail
Solus EDM
Target users based on Country Database
- Singapore 772,000
- Malaysia 184,000
- Indonesia 146,000
- Philippines 129,000
- Thailand 71,000
- China 118,000
- Taiwan 158,000
- Hong Kong 120,000

9. 9
Booking Confirmation
MPU (Jetstar)
Target users on the booking confirmation page, based on the
relevant route they have booked

10. 10
Itinerary Email
Large horizontal unit
Booking confirmation emails sent to all lead passengers post
booking, targeted by relevant route

11. 11
Pre-Departure Email
Large horizontal unit
Target relevant audience travelling to selected destinations 48
hours before they fly

12. 12
Web Check-In Boarding Pass
Large horizontal units - printed
Target by route on the Web Check-In boarding passes for both an
on screen clickable impressions and a printed advert that is
carried with the passenger to the airport and in-flight

13. 13
Retargeting
Targeting Data Profiles Programmatically
We capture search and booking site usage data to then retarget
passengers once they have left the airline’s website
Define the routes and targeting variables to align with your
product proposition

14. 14

15. 15
Campaign Process
Agree campaign period and parameters
Sign Media Order and Phar will reserve
inventory
Creatives produced as per
specifications provided by Phar
For CPL or CPA tracked campaigns,
pixels installed on Client Website
Campaign launched & screenshots for
on-site inventory provided
Weekly reporting provided every
Monday
Final campaign report provided upon
campaign end

16. 2
Combined with a targeted print & ambient campaign on key routes

17. 17
In-Seat Pocket Inserts | Sampling
Targeted distribution channel for your next
brochure or product sample*.
Have copies of your brochure or product sample* into every seat
pocket, onboard sampling provides the perfect opportunity to
showcase your product in the Jetstar cabin.
*Weight limits apply. Guidelines apply and are approved on a case-by-case basis. Limited to one
sampling per month.

18. 18
Fun Packs (Immigration Sleeve)
Targeted distribution channel for your specific
target market.
Send your message directly to passengers thru immigration
sleeves of Jetstar Asia coming into Singapore or specific
destinations.*
Distributed to tourists coming into Singapore.
*Please confirm with your sales person for availability.

19. 19
Meal Tray Backs | Overhead Lockers
Ambient signage delivers unprecedented dwell
time and maximum exposure to all customers
throughout the flight.*
Meal Tray Backs and Overhead Locker wraps works for the
duration of the flight in the most captive, unsaturated
environments imaginable.
*Some blackout periods may apply.

20. 20
Aircraft Livery
The most extensive creative space to showcase
your branding with a range of added media to
access the airline passenger base.*
Make your brand fly and get access to the great cities throughout
the vast airline network! Livery advertising is ideal for long term
brand awareness campaigns or high -impact campaign bursts.
*Some blackout periods may apply.

21. Thank You.
21
One George Street, 10-01
Singapore 049145
Kenneth Pinlac
+65 9027 1090
kenneth.pinlac@pharpartnerships.com