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CONNECT WITH
YOUR CLIENTS
UCOPIA
WI-FI MARKETING
CONNECT (WITH) YOUR END-USERS
IMPROVE
end-user on premise experience
&
LEVERAGE
end-user satisfaction
A SIMPLE 3 STEPS APPROACH
UCOPIA VALUE PROPOSITION
+12,000	
  customers	
  have	
  chosen	
  UCOPIA	
  
SERVICE	
  PROVIDERS	
  
50	
  
PUBLIC	
  
2000	
  
EDUCATION	
  
1500	
  
ENTERPRISE	
  
1500	
  
LARGE	
  VENUES	
  
500	
  
RETAIL	
  
450	
  
HEALTHCARE	
  
1000	
  
HOSPITALITY	
  
3000	
  
CONNECT
COLLECT
ENGAGE
IMPROVE END-USER EXPERIENCE
TURN YOUR Wi-Fi … … UP !
FREE, SIMPLE, FAST, SECURE WI-FI
CONNECT	
  
Branded web portal
Self-service on-
boarding
Legal obligation
compliance
Collect user
demographics
&
expectations
KNOW YOUR AUDIENCE
COLLECT	
  
Analyse end
user journeys
ENGAGE WITH END-USERS
ENGAGE	
  
PROMOTE	
  	
  
LOCAL	
  SERVICES,	
  APPS,	
  SPONSORS	
  
PUSH	
  	
  
PERSONALIZED	
  INFORMATION	
  
RUN	
  	
  
INCENTIVE	
  &	
  LOYALTY	
  PROGRAMS	
  
CASE STUDY : EDGBASTON
“We can harvest and analyse our user data and serve users adverts
for our own products or products to a 3rd party. By allowing us to
measure and monetize the system, UCOPIA are offering us a way to
create a revenue channel.
In a strange way we are the one’s getting free WiFi! “
Sean	
  MILLER	
  	
  
Digital	
  Media	
  Producer	
  @	
  Edgbaston	
  
THE POWER OF SOCIAL WI-FI
AdverJse	
  to	
  millions	
  
on	
  Internet	
  
traffic	
  to	
  web	
  
site	
  
	
  
Visitors	
  to	
  	
  
venue	
  
Visitors	
  	
  
in	
  venue	
  
	
  
Social	
  Medias	
  
&	
  Internet	
  
ambassadors	
  
Drive	
  more	
  traffic	
  to	
  
venue	
  
INTERNET	
  LEVERAGES	
  
VOLUME	
  
UCOPIA	
  LEVERAGES	
  
SATISFACTION	
  WITH	
  SOCIAL	
  WI-­‐FI	
  	
  
TURN	
  YOUR	
  WI-­‐FI	
  SOCIAL	
  !	
  
AdverJse	
  to	
  millions	
  of	
  prospects	
  on	
  the	
  Internet	
  
	
  
	
  
Drive	
  Traffic	
  to	
  your	
  Website	
  
	
  
	
  
Drive	
  Traffic	
  to	
  your	
  Venue	
  
	
  
	
  
Enhance	
  the	
  visitor	
  Experience	
  
	
  
	
  
Turn	
  your	
  visitor	
  into	
  a	
  brand	
  ambassador	
  
	
  
	
  
Drive	
  even	
  more	
  traffic	
  to	
  your	
  Venue!	
  
THE POWER OF SOCIAL WI-FI
INTERNET	
  
LEVERAGES	
  
VOLUME	
  
SOCIAL	
  WI-­‐FI	
  
LEVERAGES	
  
SATISFACTION	
  
AdverIse	
  
Online	
  
Online	
  
traffic	
  
Venue’s	
  
traffic	
  
Enhance	
  
Experience	
  
Visitors	
  
Ambassadors	
  
Venue’s	
  
Traffic	
  
TURN	
  YOUR	
  WI-­‐FI	
  SOCIAL	
  !	
  
SOLUTION COMPONENTS
•  Flexible & Highly Scalable Solution, comprising:
•  On-premise appliance or cloud elements
•  Hardware or virtual appliances
•  Centralised or distributed architecture
•  WLAN vendor agnostic
•  Perpetual or service-provider licencing
•  Scales from a handful to tens of thousands of users
•  Resilience through High Availability architecture
•  Support: 8x5 or 24x7 options
UCOPIA CHANNEL SELLING POINTS
•  Channel Friendly
•  100% 2-tier indirect GTM
•  Margin on the sale
•  Capital sale
•  UCOPIA offers good discounts on products
•  Build your own service
•  Opex revenue
•  UCOPIA has all of the parts for you to build your own service
•  Customization options
•  Banner Ads
•  Videos
•  Bespoke Splash Pages
•  Help your customer make money
www.ucopia.com
+33 1 40 92 73 90
contactus@ucopia.com

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UCOPIA_Wi-Fi_Marketing_EN_2016

  • 2. CONNECT (WITH) YOUR END-USERS IMPROVE end-user on premise experience & LEVERAGE end-user satisfaction A SIMPLE 3 STEPS APPROACH
  • 3. UCOPIA VALUE PROPOSITION +12,000  customers  have  chosen  UCOPIA   SERVICE  PROVIDERS   50   PUBLIC   2000   EDUCATION   1500   ENTERPRISE   1500   LARGE  VENUES   500   RETAIL   450   HEALTHCARE   1000   HOSPITALITY   3000   CONNECT COLLECT ENGAGE
  • 4. IMPROVE END-USER EXPERIENCE TURN YOUR Wi-Fi … … UP ! FREE, SIMPLE, FAST, SECURE WI-FI CONNECT   Branded web portal Self-service on- boarding Legal obligation compliance
  • 5. Collect user demographics & expectations KNOW YOUR AUDIENCE COLLECT   Analyse end user journeys
  • 6. ENGAGE WITH END-USERS ENGAGE   PROMOTE     LOCAL  SERVICES,  APPS,  SPONSORS   PUSH     PERSONALIZED  INFORMATION   RUN     INCENTIVE  &  LOYALTY  PROGRAMS  
  • 7. CASE STUDY : EDGBASTON “We can harvest and analyse our user data and serve users adverts for our own products or products to a 3rd party. By allowing us to measure and monetize the system, UCOPIA are offering us a way to create a revenue channel. In a strange way we are the one’s getting free WiFi! “ Sean  MILLER     Digital  Media  Producer  @  Edgbaston  
  • 8. THE POWER OF SOCIAL WI-FI AdverJse  to  millions   on  Internet   traffic  to  web   site     Visitors  to     venue   Visitors     in  venue     Social  Medias   &  Internet   ambassadors   Drive  more  traffic  to   venue   INTERNET  LEVERAGES   VOLUME   UCOPIA  LEVERAGES   SATISFACTION  WITH  SOCIAL  WI-­‐FI     TURN  YOUR  WI-­‐FI  SOCIAL  !  
  • 9. AdverJse  to  millions  of  prospects  on  the  Internet       Drive  Traffic  to  your  Website       Drive  Traffic  to  your  Venue       Enhance  the  visitor  Experience       Turn  your  visitor  into  a  brand  ambassador       Drive  even  more  traffic  to  your  Venue!   THE POWER OF SOCIAL WI-FI INTERNET   LEVERAGES   VOLUME   SOCIAL  WI-­‐FI   LEVERAGES   SATISFACTION   AdverIse   Online   Online   traffic   Venue’s   traffic   Enhance   Experience   Visitors   Ambassadors   Venue’s   Traffic   TURN  YOUR  WI-­‐FI  SOCIAL  !  
  • 10. SOLUTION COMPONENTS •  Flexible & Highly Scalable Solution, comprising: •  On-premise appliance or cloud elements •  Hardware or virtual appliances •  Centralised or distributed architecture •  WLAN vendor agnostic •  Perpetual or service-provider licencing •  Scales from a handful to tens of thousands of users •  Resilience through High Availability architecture •  Support: 8x5 or 24x7 options
  • 11. UCOPIA CHANNEL SELLING POINTS •  Channel Friendly •  100% 2-tier indirect GTM •  Margin on the sale •  Capital sale •  UCOPIA offers good discounts on products •  Build your own service •  Opex revenue •  UCOPIA has all of the parts for you to build your own service •  Customization options •  Banner Ads •  Videos •  Bespoke Splash Pages •  Help your customer make money
  • 12. www.ucopia.com +33 1 40 92 73 90 contactus@ucopia.com