APIdays Paris 2018 - Europ Assistance, the transformation through Public APIs, Kleber Bacili, CEO, Sensedia & Fernando Ouverney Diniz, Development Manager, Europ Assistance
Europ Assistance, the transformation through Public APIs
Kleber Bacili, CEO, Sensedia
& Fernando Ouverney Diniz, Development Manager, Europ Assistance
Apply to be a speaker here - https://apidays.typeform.com/to/J1snsg
Similar to APIdays Paris 2018 - Europ Assistance, the transformation through Public APIs, Kleber Bacili, CEO, Sensedia & Fernando Ouverney Diniz, Development Manager, Europ Assistance
Apidays Paris 2023 - Accelerating and Securing Transversal Processes Automati...apidays
Similar to APIdays Paris 2018 - Europ Assistance, the transformation through Public APIs, Kleber Bacili, CEO, Sensedia & Fernando Ouverney Diniz, Development Manager, Europ Assistance (20)
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
APIdays Paris 2018 - Europ Assistance, the transformation through Public APIs, Kleber Bacili, CEO, Sensedia & Fernando Ouverney Diniz, Development Manager, Europ Assistance
2. Agenda
• About Europ Assistance
• Challenges and Journey
• Solution and Technical Backstage
• Results and Business Opportunities
3. WE TAKE CARE OF
300+ MILLION people, with global
coverage, 24/7
We have over 750.000 SERVICE PROVIDERS to
guarantee geographic and physical proximity to
OUR CUSTOMERS
50+ YEARS in the market, EUROP
ASSISTANCE is the pioneer in the 24h
Assistance Services
Focused to BRING OUR CUSTOMERS FROM
DISTRESS TO RELIEF - ANYTIME,
ANYWHERE
Source:EUROPASSISTANCE2017
EUROP ASSISTANCE AROUND THE GLOBE
Working to improve people’s lives
+800 PSs
+1.2M services /
year
+10M calls / year 49M of minutes
dedicated to help
people
EUROPBRAZIL
4. CHALLENGES
THE CHALLENGE
Build innovative digital solutions, promoting the
sustainable development of the company and its
chain of partners, customers and suppliers
Create digital experiences
Integrate with partners, customers and suppliers
Faster time-to-market
Complex legacy systems
Change of culture
Process
Technlology
CultureInnovation
Results
5. WHERE DO WE STARTEDBUSINESS
VALUE CHAIN:
Understand the business value chain
and the stakeholders
PROCESS:
Understand the main business process and
their correlation with business value chain
and stakeholders
BUSINESS RULE:
Alignment with business areas to have a
view of connect business process and build
a digital business strategy
TECHNOLOGY
STRATEGY:
Defined an IT strategy for digital
transformation by the
implementation of Public APIs
project
KNOWLEDGE:
After understand the business and
defined an IT strategy, we worked
with Sensedia team to design,
implement and deploy our APIs
API PLATFORM:
Implementation of Sensedia API
Platform to expose our Public APIs
with security, scalability with high
performance and availiability
PUBLICAPIS
ARCHITECTURE:
Definition of the public APIs
architecture, development
platform and infrastructure
SECURITY:
Monitored access through
API Gateway and API
authentication
STRATEGY:
APIs designed based on
business domains
GOVERNANCE:
Unified and centralized API
governance, with controlled
access, monitoring, auditing
and logging
6. FSM – Field Service
Management
Field Service Dispatch
Communication with service
provider
Real time and end-to-end service
tracking
Field resources management
Service closure
WHAT WAS INTEGRATED
Contact
Center
platform
Field Service
PlatformService Request
Ex. Tow service
Supplier
Relationship
SAP SRM
Create Shop Cart
Finance
SAP ECCInvoicing
EASSIST – Case
Management
Customer case and claim
management
Operational task management
Automated service definition
Customer policy identification
Service decision trees
SAP – Provider and
financial management
Provider contract management
Payment approval workflow
Invoice management
Customer and product catalog
Financial management
7. HOW WE DESIGN OUR APIS
Contact
Center
platform
Field Service
PlatformService Request
Ex. Tow service
Supplier
Relationship
SAP SRM
Create Shop Cart
Finance
SAPInvoicing
ProvidersPartners
Invoices
Suppliers
Notifications
Coverage
CorporateClients
Transactions
Users
Messages
CheckLists
Reasons
Users
On Demand
Questions
Surveys
Products
Orders
Dealerships
FieldServicesAssets
FieldResources
Vehicles
9. ROADMAP AND OPPORTUNITIES
We built today's capability to leverage digital transformation and new business by our open APIs
Be beginning...
2012 - 2014
Start of Open API and digital
transformation
2015 - 2016
New business
opportunities
2017 - 2018
*Source: Europ Assistance Brazil 2018
Legacy modernization
SOA Architecture
ESB implementation
New Field service
management application
New Case management
application
Open API Project
Digital Roadside Assistance
Native App
Partnership with
On Demand APIs
Sensedia API Platform
Service provider App
Waze partnership for SOS
On Demand Roadsite
Assistance Web App
Home Assistance
Native and Web App
Virtual Agent and Chat Bot
Google Assistant and IBM
Watson integration for digital
roadside assistance
10. BENEFITS
RESULTS
We designed a fully digital customer journey
> Digital Assistance Services
> The digitization of our service providers
network
> Create new business possibilities and
opportunities
> Integrated value chain
11. BENEFITS
RESULTS
We designed a fully digital customer journey
5.000+Services requests using APIs / month
12.200+Field services tracked by customer using App / month
600+Tow drivers using Europ Assistance App
*Source: Europ Assistance Brazil 2018
14. BENEFITS
RESULTS
We designed a fully digital customer journey
> Digital Assistance Services Using our omni-channel contact solution, customers can
select the support they need via an App or any other interactive service, including a
chat-bot and a virtual agent.
> Integrated value chain, create an experience that integrates all the business value
chain. Information is instantly accessible via a smartphone, anytime, anywhere.
Customers can make Assistance requests directly and in just a few steps.
> The digitization of our service providers network
greatly improves service quality and information for our
users, customers, partners and providers.
> Create new business possibilities and opportunities
with new products like:
On demand services
Ecommerce
Startups partnership to increase products offer
Connected business
Integration with partners and providers applications
Editor's Notes
Revisar indicadores
Create digital experiences
New business models
Improve customer experience
Process digitalization
Integrate with partners, customers and suppliers
Process digitalization and optimization
Business agility
Cost reduction
Conected process and services
ie. Real time service technician geolocation; third party apps
Fast time-to-Market
Business velocity
New disruptive business
Complex legacy systems
Business process supported by complex legacy systems
Mix of Technologies and architectures
Change of culture
Agile culture
Promote and leverage inovation culture
Not necessarily a team
--------------------------
Process
Understand and map the business value chain, business model and necessities
Simplify business process
Technology
Understanding the tech ecosystem
Define technology
Governance
Security
Scalability
Cost
Culture
People
Agile
Innovation
Knowledge
Innovation
Promote innovation culture
short and long-term opportunities
Results
Uncertain results over investment
Short and long-term results
Technology:
Strategy: We had the challenge to transform the business, move towards digital tranformation and we understood that will only by possible by exposing our business using APIs. So the public APIs project was approved and used as a base project to enable us digitalize our process, connect with customers, partners and providers.
Knowledge: Sensedia helped us with its expetise and knowledge to design, implemend and deploy our APIs. With Sensedia team working with Europ Assistance IT team we had a hands-on skill transfer and have autonomy to execute other phases of the project
Highlight in governance and complexity to administer lots of APIs
Mention that applications consuming APIs is both from Europ Assistance, partners and customers
Digital assistance services:
Using our omni-channel contact solution, customers can select the support they need via an App or any other interactive service, including a chat-bot and a virtual agent.
Integrated value chain:
Create an experience that integrates all the business value chain. Information is instantly accessible via a smartphone, anytime, anywhere. Customers can make Assistance requests directly and in just a few steps.
The digitalization of our service providers network
Greatly improves service quality and information for our users, customers, partners and providers.
Create new business possibilities and opportunities
with new products like:
On demand services
Ecommerce
Startups partnership to increase products offer
Connected business
Integration with partners and providers applications
Using our omni-channel contact solution, customers can select the support they need via an App or any other interactive service, including a chat-bot and a virtual agent.
create an experience that integrates all the business value chain. Information is instantly accessible via a smartphone, anytime, anywhere. Customers can make Assistance requests directly and in just a few steps.
greatly improves service quality and information for our users, customers, partners and providers.
with new products like:
On demand services
Ecommerce
Startups partnership to increase products offer
Connected business
Integration with partners and providers applications