Every month more than 45,000 people connect to the Auckland City WiFi. See how the Auckland City Council do it and how it's contributing to their vision of becoming the Worlds most liveable city [Currently #3].

1. Auckland City Wifi
A Tomizone Case Study

2. TOMIZONECASESTUDY
2 /
THE VISION FOR AUCKLAND COUNCIL
Auckland Council’s vision is for Auckland to
be the most liveable city in the world.
This is concentrated into the Auckland Plan which will guide
Auckland’s future over the next 30 years and deliver on 7
aspirational outcomes:
• a fair and safe Auckland
• a green Auckland
• an Auckland of prosperity & opportunity
• a well connected and accessible Auckland
• a beautiful Auckland loved by its people
• a culturally rich and creative Auckland
• a Maori identity that is Auckland’s point of difference in the
world
Tomizone directly supports this vision by ensuring Auckland is a
well connected City through Council branded Free WiFi services.
1.5M
residents
Top 10
CITIES BY LONELY
PLANET1
75%
No.3
RANKED ONE OF
OF ALL NZ VISITORS
VISIT AUCKLAND
MOST LIVEABLE
CITY IN THE
WORLD 2
1. Lonely Planet, Top 10 Cities for 2014 in its ‘Best in Travel’ guide
2. Mercer Quality of Living scale for 2012 and 2013

3. TOMIZONECASESTUDY
3 /IT STARTED WITH THE 2011
RUGBY WORLD CUP
Auckland WiFi was developed as a
Free public open spaces WiFi network in
partnership with Auckland Council, to
make Auckland a more connected city for
our local community as well as national
and international visitors.
The coverage is focused on high volume CBD dwell areas
and some key suburban tourist spots.
The original intent of Auckland WiFi was to provide WiFi
connectivity for international visitors to the RWC 2011.
Tomizone built a network of 70 Access Points in 20 key
sites with 30 minutes of Free WiFi and then Paid options,
using ADSL internet connections.

4. 4 /
AND CONNECTED A CITY
An upgrade was driven by Council’s vision
to be the world’s most liveable city to attract
people, events and investment to the region.
Currently, the network has expanded to 200 Access Points in
50 key sites ... and it’s still growing.
The package was extended to Free 1GB per day to drive usage
and connectivity and make it easy to get online.
Auckland WiFi was upgraded to Lightswitch, our SaaS Platform
which was built for speed, great apps and rich content.
TOMIZONECASESTUDY

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TOMIZONECASESTUDY
Simple Get-Online theme
provides consumers the fastest
possible experience.
Visitors are redirected on success to
AucklandNZ.com where they can discover
places and activities.
Auckland WiFi has the ability to monetise
the WiFi experience through apps (AKL
ON), sponsorship (Localist, Lift Plus) and
digital referral marketing (Opentop).
SIMPLE CONSUMER EXPERIENCE

6. 6 /
TOMIZONECASESTUDY
BACKED BY ROBUST
TECHNOLOGY
200 Enterprise quality
Access Points and 50
Gateways designed
for shared outdoor
spaces
Lightswitch our
SaaS Platform
supporting 50
locations and 200
Access Points
Monetised
through AKL ON
Mobile App with
commercial sponsorship
and referral marketing.
ADSL, VDSL and UFB
Internet connections to
suit the performance
requirements of
each site
Dedicated
Enterprise
Support

7. TOMIZONECASESTUDY
7 /POWERED BY FIBRE CONNECTIONS
In a first for New Zealand, Tomizone installed
dedicated UFB Fibre connections into Auckland
Council owned Light Poles.
They deliver higher speed and more scalable bandwidth for
thousands of daily users to enhance their WiFi experience.
This infrastructure design also provides Auckland Council with
available technology to run additional services like CCTV for
security and traffic monitoring, using the same UFB fibre circuit.

8. 8 /
TOMIZONECASESTUDY
CONSUMER EXPERIENCE
DRIVES USAGE
8 /
274,503
SESSIONS
44,385
CONNECTED
DEVICES
2.74TB
4,300,000
DATA
MINUTES OF
FREE WIFI
Average Monthly Usage

9. 9 /
TOMIZONECASESTUDY
DESIGN AND INNOVATION
DRIVES GROWTH
14/15 YoY Growth
300%
SESSIONS
21%
CONNECTED
DEVICES
294%
237%
DATA
MINUTES OF
FREE WIFI

10. TOMIZONECASESTUDY
10 /
Tomizone worked in partnership with ATEED, Auckland
Council and Area360 to develop an App known as AKL
ON to run across the Auckland WiFi network.
This app connects consumers and brands together in an Auckland City
branded mobile experience. This was part of a region wide platform that
delivers the right and relevant content based on users growing profile,
location and demographics. AKL ON makes Auckland a more connected city
with rich content, services and high profile sponsors.
When the Auckland community and visitors connected to the Auckland WiFi
network to access the AKL ON app, the landing page led them to:
• Learn about exciting events, tourist spots and experiences
available in Auckland
• Buy tickets and unique Auckland merchandise
• Take up special offers on activities and restaurants
• Access the latest information on transport, weather and flights
MONETISING WITH LOCATION BASED SERVICES

11. TOMIZONECASESTUDY
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TOMIZONECASESTUDY
Auckland WiFi expanded into and around the
Otahuhu Recreation Centre in September
2015, a facility that creates a hub of activity and
focal point for the community.
Robert Lundberg (Advisor Digital Policy) says;
“Otahuhu Recreation Centre is a stunning asset and resource for
an area that experiences many barriers to online connectivity and
accessing digital content and information.
With Auckland Council’s vision to create the world’s most
liveable city, free branded public WiFi continues to be an integral
component.
As community and visitor WiFi expectations increase we look
forward to continuing to innovate our metro WiFi services with
Tomizone, further extending the reach and benefits.”
WHAT THEY SAY...

12. TOMIZONECASESTUDY
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Our software and support unlocks your WiFi with
best-practice consumer engagement, supporting
you and letting you focus on your company vision
Tomizone solves best-practice on-site engagement with a
software subscription.
Tomizone Lightswitch is cloud-hosted software that drops into any venue
and any existing WiFi network to turn boring hardware into exciting
consumer engagement.
WHY TOMIZONE
Lightswitch Portal
Gives consumers a reason to join your WiFi network
for more than just internet connectivity — the Portal
is your frictionless opportunity to engage and to
capture valuable consumer data.
Lightswitch Dashboard
Displays behavioural insight and analytics real-
time, shining a light on valuable usage patterns.
Dashboard allows complete control of theming, rate
plans and payment across multi-site networks.
Lightswitch API
Integrates with your business to augment existing
engagement and business reporting tools.

13. TOMIZONECASESTUDY
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Auckland
Address
Tomizone New Zealand Limited
Level 2, Shed 19A, Princes Wharf
137 Quay Street
Auckland 1010
New Zealand
Phone
+64 9 974 3950
Sydney
Address
Tomizone Limited
Level 5, 104 Commonwealth
Street. Surry Hills, NSW 2010
Australia
Phone
+61 2 9098 0934
San Francisco
Address
845 Market St, Suite 450
San Francisco, CA 94103
United States of America
Phone
+1 720 208 8140
Create new
digital experiences
for your consumers.
They’ll love you for it.