This is a power point for a class project we have to do for Media Literacy. Our goal with this project is to raise awareness of how manipulative sports advertisements are. We want to get the word out!

1. +
Sports Advertising
By: McKenzie Adams, Sydney Wright, Savannah
Voelzke, Nathan Klock, Jonathan Williams, Tevin
Mitchel

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The Problem:
 Creates a false sense of reality.
 Makes consumers think that wearing a certain brand with
enhance their performance.
 Brand doesn’t enhance performance, performance is
determined by athleticism and work ethic, not the brand you are
wearing.
 Advertisers also use famous people to promote their products.

3. +Does wearing Nike really make
you as fast as a cheetah?
• Example of false
reality.
• This ad implies
that if you wear
Nike you will run
as fast as a
cheetah.
• Your speed has
nothing to do with
the brand you
wear.

4. +Will wearing Nike really make you
like Tiger Woods?
• Example of
advertisers using
celebrities to
promote products.
• Advertisers do this
to manipulate
consumers.
• Consumers think
that if celebrities
wear a brand then
they should do.

5. +
Why Bring Awareness?
 Sports advertising makes consumers feel less worthy or
incompetent.
 Advertisers make it seem like if you aren’t wearing a certain
brand then you can’t compete at the highest level, which is
what all athletes want to do.
 Sports advertising can lower the consumers sell esteem by
making them feel like what they have isn’t good enough.

6. +
New Balance makes “Excellent”
 “Lets make excellent happen”
 This ad implies that if you don’t
have new balance shoes then
you aren’t “excellent”.
 Example of making people feel
inadequate.

7. +Gatorade, the “Cure-All”?
• This is a tweet from Gatorade
• Basically saying that if you drink Gatorade you won’t cramp, but if
you don’t drink Gatorade you can’t preform at your best because
you will cramp.

8. +
Who is Sports Advertising Targeting?
 Geared toward teens and young adults.
 They are most influenced by sports advertisement.
 Most involved in media and keeping up with celebrities.
 Still at these stage where they are striving to get to the next
level.
 Look up to and want to be like the celebrities on TV.

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How to Get the Word Out?
 Hand out pamphlets at high schools and colleges.
 In the pamphlets there will be info. about the issues of sports
advertising.
 At the end of the pamphlet there will be a website that leads
you to a more in depth guide on the subject.
 And also a hash tag on twitter that people could tag and add
and receive info.

10. #KnowYourMedia
 Some examples of our twitter
hashtags:
 As our tweets got retweeted,
more and more consumers
were informed about the media
and how manipulating it is.

11. +
#KnowYourMedia

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Dimensions of Media Literacy in Sports
Advertising
Emotional Aesthetic
 Advertisers trigger consumers
emotions.
 Makes them think that if they
don’t wear a certain product
then they aren’t good enough.
 Makes them feel inferior.
 People in this generation make
looking good a priority and
marketers know that.
 Sports advertisers use pro
athletes and sports models to
promote their brands.
 Consumers think that if they
wear these brands they will look
as good as these professionals.

13. +
Bottom Line:
 We want to help YOU! (our
fellow consumers)
 Our goal is to make consumers
aware of how misleading and
manipulating these sports
advertisements are!
 Learn to pay attention.
 They cant manipulate you if you
know what to look for.

14. +
Works Cited
"Brand: Nike." AOTW. Media Bistro. Web. 18 Nov. 2014.
Xochitl Munoz. "Mike Powell for New Balance." Held and
Associates. 28 May 2013. Web. 18 Nov. 2014.