Growth, Trends & Impactof SER Marketing<br />Essential Questions:<br />How can I satisfy customers?<br />What are sports?<...
GROWTH<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />2...
Growth based on increase in – <br />free time<br />discretionary income<br />desire for recreation and entertainment<br />...
DEVELOPMENT<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<b...
Ancients – <br />Olympics<br />Greek Plays<br />Gladiators – staged army battles<br />Chinese Operas<br />Shakespeare Play...
Only for the wealthy until mid 1800’s<br />Upper class had more :<br />time and money to spend, <br />and personal vehicle...
Labor unions fought for:higher wages and reasonable working hours<br />7<br />Growth, Trends and Impact - How can I satisf...
Public transportation such as trolleys & busses provided low cost transportation to events for many in middle & lower clas...
Kinetiscope invented  - Device for viewing motion picturesbirth of the film industry<br />9<br />Growth, Trends and Impact...
After the 1920’s became staples of everyday life<br />Welcome distraction from <br />Great Depression <br />and World War ...
1950’s<br />Tv in every home<br />Local movie theaters<br />Disneyland<br />Many sports franchises started<br />11<br />Gr...
Bill Veeck’smarketing activities at baseball games<br />Fireworks, dazzling scoreboards, special events nights, names on j...
13<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
One way to take on this tough marketing job is to distract people’s attention:•    The classic example happened when Bill ...
In 1960’s <br />International Management (IMG)began to link athletes to corporations<br />Signed golfing legend Arnold Pal...
TRENDS<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />1...
TV is the most popular entertainment for most Americans<br />17<br />Growth, Trends and Impact - How can I satisfy custome...
Magazines and newspapers are becoming more internet based<br />18<br />Growth, Trends and Impact - How can I satisfy custo...
Digital music and movies led to problems with piracy<br />19<br />Growth, Trends and Impact - How can I satisfy customers?...
Interactive video games like the Wii surpassing traditional platforms<br />20<br />Growth, Trends and Impact - How can I s...
High definition TV and 3D TV<br />21<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entert...
Social networking<br />22<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and...
Larger venues/stadiums – increased demand for tickets, better seats, suites<br />23<br />Growth, Trends and Impact - How c...
Think, PAIR, Share<br />Who do you think are the highest paid athletes?<br />24<br />Growth, Trends and Impact - How can I...
Skyrocketing player’s salaries – a result of free agency giving more control to players than owners<br />25<br />Growth, T...
26<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
27<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
Think, PAIR, SHARE<br />Who do you think are the highest paid celebrities?<br />28<br />Growth, Trends and Impact - How ca...
Highest Paid Celebrities<br />29<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainm...
Nontraditional sports women’s sports<br />30<br />Growth, Trends and Impact - How can I satisfy customers? What are sports...
Extreme sports<br />31<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and re...
Youth appeal – marketing to kids thru youth themes and apparel, organized sports at younger ages<br />32<br />Growth, Tren...
IMPACT<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />3...
Fashion<br />Clothing we wear<br />Hairstyles<br />34<br />Growth, Trends and Impact - How can I satisfy customers? What a...
Merchandise lines<br />Clothing and accessories - Rocawear, Air Jordan, Dereon, Applebottom<br />Video games - NBA Live, M...
Theme park rides<br />Batman, Superman, SpongBob 3D ride, Joker, Disney World, Universal Studios<br />36<br />Growth, Tren...
Restaurants<br />ESPN Zone, Planet Hollywood<br />37<br />Growth, Trends and Impact - How can I satisfy customers? What ar...
Sponsorships<br />Gatorade – Lebron James<br />Nike – Kobe Bryant<br />Proactive – Gabrielle Union, Jessica Simpson<br />C...
Expressions – <br />I’ll be back – Terminator<br />Houston, we have a problem – Apollo 13<br />Show me the money – Jerry M...
Economy – hundreds of billions of dollars<br />Entertainment industry – top 10 highest grossing segment of the economy<br ...
Leisure time<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<...
TIME<br />REQUIRED DUTIES<br />LEISURE TIME –<br />discretionary time outside of compulsory activities<br />PASSIVE – Ente...
Required Duties – activities we all NEED to do for our health, law or social customs<br />
Eat<br />
Sleep<br />
Work<br />
Go to school<br />
Do homework<br />
Household chores: cook, clean, pay bills, cut grass<br />
Personal care: bath, brush teeth, comb hair<br />
Travel time: <br />to and from work, school, etc.<br />
Leisure Time<br />Discretionary time <br />outside of compulsory activities<br />
Passive – Entertainment<br />Does not exert significant physical or mental energy<br />(relaxing) – provides a diversion <...
Watching or going to:<br />Cinema/movies<br />Conerts<br />Games/tournaments<br />Shopping mall<br />Rodeo/Monster Truck J...
Listening To	Musis/Radio<br />
Reading<br />Books<br />Newspapers<br />Magazines<br />internet<br />
Socializing<br />In person<br />On the phone<br />Texting<br />Social networking sites<br />
ACTIVE – Recreation<br />Exertion of physical or mental energy<br />
Hobby<br />(non competitive activities)<br />
Low Impact<br />(little energy or competition)<br />
High Impact<br />(High energy or competition)<br />
Walking/Yoga<br />Boating<br />Biking<br />Fishing<br />Camping<br />
White-water rafting<br />Running<br />Mountain biking<br />Rock climbing<br />Playing an Instrument<br />
Sport<br />(organized, competitive, skillful physical activity)<br />
Golf<br />Xcountry skiing<br />Cheerleading<br />Swimming<br />Croquet<br />
Football       Hockey<br />Basketball     Soccer<br />Baseball<br />Boxing     <br />Downhill Skiing<br />
Game<br />(organized, competitive, skillful mentalactivity)<br />
Bingo<br />Cards<br />Board Games<br />
Chess<br />Video/Computer  games<br />
Similarities and Differences in Sports and Entertainment Marketing<br />Growth, Trends and Impact - How can I satisfy cust...
SER MARKETING<br />SER Marketing - satisfy customers through sports, entertainment, recreation, amusement or any method of...
Similarities and Differences <br />in Sports and Entertainment Marketing<br />Entertainment–<br />Consumer Loyalty<br /><u...
Prime Time
Syndication</li></ul>Music/Radio – <br /><ul><li>Air play
Prime Time
Label
Cover</li></ul>Films - <br /><ul><li>Evergreens
Trailers
Primary Market
Secondary Market</li></ul>Revenue Stream<br /><ul><li>Intellectual Property
Piracy/Bootlegging
Royalty</li></ul>Sports– <br />Consumer Loyalty<br /><ul><li>Success/Winning</li></ul>Product<br /><ul><li>Young Amateur
Recreational
High School
NCAA - College/University
Professional
Olympic
Women’s - Title IX
Extreme Sports</li></ul>Revenue Stream<br /><ul><li>Scalping
TV Broadcast Deals
Sponsorship
Stadium Signage
Stadium Naming Rights
Corporate Boxes/Suites
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Growth trends and impact

  1. 1. Growth, Trends & Impactof SER Marketing<br />Essential Questions:<br />How can I satisfy customers?<br />What are sports?<br />What is entertainment?<br />What is recreation?<br />
  2. 2. GROWTH<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />2<br />
  3. 3. Growth based on increase in – <br />free time<br />discretionary income<br />desire for recreation and entertainment<br />3<br />Growth, Trends and Impact –<br /> How can I satisfy customers? <br />What are sports, entertainment and recreation?<br />
  4. 4. DEVELOPMENT<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />4<br />
  5. 5. Ancients – <br />Olympics<br />Greek Plays<br />Gladiators – staged army battles<br />Chinese Operas<br />Shakespeare Plays<br />5<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  6. 6. Only for the wealthy until mid 1800’s<br />Upper class had more :<br />time and money to spend, <br />and personal vehicles to travel<br />6<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  7. 7. Labor unions fought for:higher wages and reasonable working hours<br />7<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  8. 8. Public transportation such as trolleys & busses provided low cost transportation to events for many in middle & lower class<br />8<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  9. 9. Kinetiscope invented - Device for viewing motion picturesbirth of the film industry<br />9<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  10. 10. After the 1920’s became staples of everyday life<br />Welcome distraction from <br />Great Depression <br />and World War II<br />10<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  11. 11. 1950’s<br />Tv in every home<br />Local movie theaters<br />Disneyland<br />Many sports franchises started<br />11<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  12. 12. Bill Veeck’smarketing activities at baseball games<br />Fireworks, dazzling scoreboards, special events nights, names on jerseys and giveaways<br />Appeal to fans and media<br />Made sports more profitable because:<br />People enjoyed the game more<br />So more people came to more games<br />Company’s bought more advertising and sponsorships<br />12<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  13. 13. 13<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  14. 14. One way to take on this tough marketing job is to distract people’s attention:•    The classic example happened when Bill Veeck sent up 3 foot 7 inch Eddie Gaedel, uniform number 1/8, to pinch hit for the last-place major league baseball St. Louis Browns in 1951.<br />14<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  15. 15. In 1960’s <br />International Management (IMG)began to link athletes to corporations<br />Signed golfing legend Arnold Palmer<br />15<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  16. 16. TRENDS<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />16<br />
  17. 17. TV is the most popular entertainment for most Americans<br />17<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  18. 18. Magazines and newspapers are becoming more internet based<br />18<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  19. 19. Digital music and movies led to problems with piracy<br />19<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  20. 20. Interactive video games like the Wii surpassing traditional platforms<br />20<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  21. 21. High definition TV and 3D TV<br />21<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  22. 22. Social networking<br />22<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  23. 23. Larger venues/stadiums – increased demand for tickets, better seats, suites<br />23<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  24. 24. Think, PAIR, Share<br />Who do you think are the highest paid athletes?<br />24<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  25. 25. Skyrocketing player’s salaries – a result of free agency giving more control to players than owners<br />25<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  26. 26. 26<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  27. 27. 27<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  28. 28. Think, PAIR, SHARE<br />Who do you think are the highest paid celebrities?<br />28<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  29. 29. Highest Paid Celebrities<br />29<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  30. 30. Nontraditional sports women’s sports<br />30<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />Lisa Lelsie<br />Candace Parker<br />Jennie Finch<br />Brandi Chastain<br />1999 World Cup<br />Scored winning goal<br />Venus & Serena<br />Williams<br />
  31. 31. Extreme sports<br />31<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />X Games<br />
  32. 32. Youth appeal – marketing to kids thru youth themes and apparel, organized sports at younger ages<br />32<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  33. 33. IMPACT<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />33<br />
  34. 34. Fashion<br />Clothing we wear<br />Hairstyles<br />34<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  35. 35. Merchandise lines<br />Clothing and accessories - Rocawear, Air Jordan, Dereon, Applebottom<br />Video games - NBA Live, Madden NFL, Karaoke Revolution: American Idol <br />35<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  36. 36. Theme park rides<br />Batman, Superman, SpongBob 3D ride, Joker, Disney World, Universal Studios<br />36<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  37. 37. Restaurants<br />ESPN Zone, Planet Hollywood<br />37<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  38. 38. Sponsorships<br />Gatorade – Lebron James<br />Nike – Kobe Bryant<br />Proactive – Gabrielle Union, Jessica Simpson<br />Covergirl – Rhianna, Queen Latifa<br />38<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  39. 39. Expressions – <br />I’ll be back – Terminator<br />Houston, we have a problem – Apollo 13<br />Show me the money – Jerry McGuire<br />39<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  40. 40. Economy – hundreds of billions of dollars<br />Entertainment industry – top 10 highest grossing segment of the economy<br />Sports industry – top 25 largest industry <br />40<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  41. 41. Leisure time<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />41<br />
  42. 42. TIME<br />REQUIRED DUTIES<br />LEISURE TIME –<br />discretionary time outside of compulsory activities<br />PASSIVE – Entertainment <br />does not exert significant physical or mental energy (relaxing) – provides a diversion <br />or allows people to be amused<br />ACTIVE – Recreation<br />Exertion of physical or mental energy<br />
  43. 43. Required Duties – activities we all NEED to do for our health, law or social customs<br />
  44. 44. Eat<br />
  45. 45. Sleep<br />
  46. 46. Work<br />
  47. 47. Go to school<br />
  48. 48. Do homework<br />
  49. 49. Household chores: cook, clean, pay bills, cut grass<br />
  50. 50. Personal care: bath, brush teeth, comb hair<br />
  51. 51. Travel time: <br />to and from work, school, etc.<br />
  52. 52. Leisure Time<br />Discretionary time <br />outside of compulsory activities<br />
  53. 53. Passive – Entertainment<br />Does not exert significant physical or mental energy<br />(relaxing) – provides a diversion <br />or allows people to be amused<br />
  54. 54. Watching or going to:<br />Cinema/movies<br />Conerts<br />Games/tournaments<br />Shopping mall<br />Rodeo/Monster Truck Jam/ Disney on Ice<br />Sporting Events<br />Theater/plays<br />Theme park/Zoo<br />TV<br />
  55. 55. Listening To Musis/Radio<br />
  56. 56. Reading<br />Books<br />Newspapers<br />Magazines<br />internet<br />
  57. 57. Socializing<br />In person<br />On the phone<br />Texting<br />Social networking sites<br />
  58. 58. ACTIVE – Recreation<br />Exertion of physical or mental energy<br />
  59. 59. Hobby<br />(non competitive activities)<br />
  60. 60. Low Impact<br />(little energy or competition)<br />
  61. 61. High Impact<br />(High energy or competition)<br />
  62. 62. Walking/Yoga<br />Boating<br />Biking<br />Fishing<br />Camping<br />
  63. 63. White-water rafting<br />Running<br />Mountain biking<br />Rock climbing<br />Playing an Instrument<br />
  64. 64. Sport<br />(organized, competitive, skillful physical activity)<br />
  65. 65. Golf<br />Xcountry skiing<br />Cheerleading<br />Swimming<br />Croquet<br />
  66. 66. Football Hockey<br />Basketball Soccer<br />Baseball<br />Boxing <br />Downhill Skiing<br />
  67. 67. Game<br />(organized, competitive, skillful mentalactivity)<br />
  68. 68. Bingo<br />Cards<br />Board Games<br />
  69. 69. Chess<br />Video/Computer games<br />
  70. 70. Similarities and Differences in Sports and Entertainment Marketing<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />70<br />
  71. 71. SER MARKETING<br />SER Marketing - satisfy customers through sports, entertainment, recreation, amusement or any method of occupying time.<br />SER Marketing relies on – Meeting consumer demand for excitement and diversion at a price the customer is willing to pay<br />71<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  72. 72. Similarities and Differences <br />in Sports and Entertainment Marketing<br />Entertainment–<br />Consumer Loyalty<br /><ul><li>Fads</li></ul>Product<br />TV – <br /><ul><li>Ratings
  73. 73. Prime Time
  74. 74. Syndication</li></ul>Music/Radio – <br /><ul><li>Air play
  75. 75. Prime Time
  76. 76. Label
  77. 77. Cover</li></ul>Films - <br /><ul><li>Evergreens
  78. 78. Trailers
  79. 79. Primary Market
  80. 80. Secondary Market</li></ul>Revenue Stream<br /><ul><li>Intellectual Property
  81. 81. Piracy/Bootlegging
  82. 82. Royalty</li></ul>Sports– <br />Consumer Loyalty<br /><ul><li>Success/Winning</li></ul>Product<br /><ul><li>Young Amateur
  83. 83. Recreational
  84. 84. High School
  85. 85. NCAA - College/University
  86. 86. Professional
  87. 87. Olympic
  88. 88. Women’s - Title IX
  89. 89. Extreme Sports</li></ul>Revenue Stream<br /><ul><li>Scalping
  90. 90. TV Broadcast Deals
  91. 91. Sponsorship
  92. 92. Stadium Signage
  93. 93. Stadium Naming Rights
  94. 94. Corporate Boxes/Suites
  95. 95. Venue Design</li></ul>Similarities – <br /><ul><li>Discretionary Income
  96. 96. Leisure Time
  97. 97. Opportunity cost
  98. 98. Amateur vs. Professional
  99. 99. Niche Marketing
  100. 100. Consumer Loyalty/Fans
  101. 101. Core Products
  102. 102. Ancillary Products/Licensing
  103. 103. Endorsements
  104. 104. Concessions
  105. 105. Impulse Spending
  106. 106. Break Even
  107. 107. Gross vs. Net Revenue</li></li></ul><li>similarities<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />73<br />
  108. 108. similarities<br /><ul><li>Discretionary Income - Money left to spend after necessary expenses are paid
  109. 109. Leisure Time – Time free from work or duties
  110. 110. Opportunity cost - When you make a decision to spend your money on 1 thing you can’t spend it on something else (ex. Cd vs. t-shirt)</li></ul>74<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  111. 111. THINK, SHARE<br />What are some necessary expenses?<br />What might you spend your discretionary income on?<br />Do teens have more or less income than adults?<br />Do teens have more or less discretionary income than adults?<br />What is your favorite thing to do in your leisure time?<br />75<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  112. 112. Similarities<br /><ul><li>Amateur - Person who does not get paid to perform
  113. 113. Professional - person who has the will and ability to earn income from performing
  114. 114. Niche Marketing - Focuses on a small target market of consumers who have very similar interests
  115. 115. Consumer Loyalty/Fans</li></ul>76<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  116. 116. Think, SHARE<br />List 5 amateur athletes or entertainers<br />List 5 professional athletes or entertainers<br />77<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  117. 117. Similarities<br /><ul><li>Core Products - Main product, ex. Sports event, movie, book
  118. 118. Ancillary Products/Licensing - Product related to core product, ex. Lunch boxes, t-shirts, back packs, park rides</li></ul>78<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  119. 119. similarities<br />Endorsements - Approval or support of a product or idea<br />How should companies decide who to ask to endorse their products?<br />79<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  120. 120. Similarities<br /><ul><li>Concessions - Snack bars that sell refreshments such as popcorn, soda and candy
  121. 121. Impulse Spending - Buying without proper planning ex. Food, gifts, souvenirs and apparel</li></ul>80<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  122. 122. Similarities<br /><ul><li>Break Even - Have costs and expenses equal revenue
  123. 123. Revenue - Income or money made from selling products</li></ul>Gross Revenue - Total income from sales BEFORE costs, expenses and taxes<br />Net Revenue – total income from sales AFTER costs, expenses and taxes<br />81<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  124. 124. GROSS vs. NET REVENUE<br />A theater makes $200,000 from the sales of movie tickets and concessions<br />After paying for the popcorn kernels, rent, and wages to employees, a theater makes $25,000<br />82<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  125. 125. What PERCENT of a Film Revenue comes from ancillary products?<br />10%<br />25%<br />50%<br />75%<br />83<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  126. 126. differences<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />84<br />
  127. 127. CONSUMER LOYALTY<br />SPORTS<br />Success/winning<br />ENTERTAINMENT<br />Fads - Short term popular trend,<br />Industry is always looking for the “next big thing”<br />85<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  128. 128. PRODUCTS - SPORTS<br />Categories of Sports - Amateur, high school, college, professional<br />Title IX - Law that bans gender discrimination in schools that receive federal funds<br />Extreme Sports - Involve nontraditional daring methods of competition, <br />ex. X Games - Skateboarding, rollerblading, stunt bikers, snowboarders<br />86<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  129. 129. Think, PAIR, SHARE<br />What percent of homes have at least 1 TV?<br />What is the average # of hours teens watch TV?<br />TV shows survive based on size of their what?<br />How many content minutes are there in a 30 min TV show?<br />87<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  130. 130. PRODUCTS – ENTERTAINMENTTV<br />Ratings - Rankings of TV or radio show popularity in a certain time period<br />Most famous rating company - Nielson<br />Prime Time - 8pm – 11pm, bring in greatest audiences and highest advertising revenue<br />Syndication - Selling TV programs to individual stations not networks<br />Sitcoms – high rerun value, Reality TV – high ratings, but low rerun value<br />88<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  131. 131. PRODUCTS – ENTERTAINMENTMusic/Radio<br />Airplay or time on the radio - Primary means of introducing new artists<br />Radio prime time hours - 6am-9am<br />A record company is also called a - label<br />Cover - When another artist records the same song<br />89<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  132. 132. PRODUCTS – ENTERTAINMENTFILMS<br />Evergreens - Films or products that are popular year after year<br />Trailers - Previews of coming movies shows before the main feature to create interest in new releases<br />Primary Market - Target audience who sees a movie on the first release in theaters<br />Secondary Market - Target audience who sees a movie in TV, discount theaters, dvd or rental<br />90<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  133. 133. REVENUE STREAM - SPORTS<br />Scalping – unauthorized reselling of tickets<br />TV Broadcast deals<br />Sponsorship<br />Stadium Signage<br />Stadium Naming Rights<br />Corporate Boxes/Suites<br />Venue Design<br />91<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  134. 134. REVENUE STREAM - ENTERTAINMENT<br />Intellectual property - Idea, concept or written work that is unique and protected by a copyright<br />*would need permission from the author, plus would have to pay a royalty fee<br />Piracy - The unauthorized use of an owner’s copyrighted material, ex. Books, movies<br />Royalty - Payment for a material that has been copyrighted<br />92<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  135. 135. THINK, PAIR, SHARE<br />How long is work protected by a copyright?<br />8,000 commercial albums are produced every year, what percent make a profit?<br />What is the highest percent of retail price for each album sold that a talent might receive?<br />93<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />
  136. 136. ESSENTIAL QUESTIONS:What are sports?What is entertainment?What is recreation?<br />Competencies:<br />Explain the importance and impact of SER<br />Describe the growth & development of SER<br />Analyze trends in SER<br />Growth, Trends and Impact - How can I satisfy customers? What are sports, entertainment and recreation?<br />94<br />

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