1. Jimo – Brand Awareness and International Market
Jimo is a brand that manufactures commercial refrigeration
equipment for the Horeca sector. JIMO is a SME leader with about
40 workers and has been increasing sales in a sustainable way in
recent years. The desire to grow further leads us to seek new
customers on international markets. As we not used to work the
brand one of the main objectives were to create awareness and
recognition for the brand abroad.
To achieve this goal we made a new user friendly site with SEO and
SEM technics. We also use, in a proper way, the social networks,
email marketing and we disseminate newsletters for our database
according to the marketing strategy. Finally we create content with
interest for the Horeca channel. The idea was to make that our
potential customers had frequent contact with our articles and
consequently with the brand. Then we wanted them to stay curious
with our knowledge and follow us on a regular basis.
So when they need refrigeration equipment: 1. We appear on the 1st
Google browser. 2 – The brand is recognized. 3 – They rely more on
us because we have placed information relevant to them. So the sell
is a little bit closer without making intrusive publicity.
Duarte Cardoso
The Linked in is used to speak directly to
important contacts
Through facebook easily catch the
end customer
The site suffered a refurbishment to
improve navigability
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