Jimo is a brand that manufactures commercial refrigeration equipment and seeks to grow by reaching new international markets. As the brand was not well known abroad, a key objective was to create awareness and recognition. To achieve this, Jimo developed a new user-friendly website optimized for search and social media. They also used email marketing, newsletters, and content creation on industry channels. The goal was to frequently expose potential customers to the brand through useful articles. This would make Jimo the top search result and recognized brand when customers need refrigeration equipment, allowing the sale with less intrusive advertising.