1. D u P o n t ™ D a n i s c o ®
12 July 2018
What’s next
for dairy-
based
beverages?
Overcoming challenges and
creating opportunities to meet
new demands from
consumers.
Wan-Ting Ng
Team lead, application specialist, dairy,
beverage and frozen dessert (ASEAN)
2. D u P o n t ™ D a n i s c o ® 2
Six key market trends in RTD dairy
Value added with
improved nutritional
benefit
Increase sensorial
experience
Convenience is key
New texture for
indulgence
Hybrid Target different
age group
Source: Mintel / Innova Market Insights / DuPont N&H Marketing
3. D u P o n t ™ D a n i s c o ® 3
•Affordable nutrition is a segment of product priced
affordably for BOP consumers achieved by dilution of
macronutrition (e.g. protein/fat). Yet compensate with
fortification of micronutrition.
•Nutrition enriched, a segment that target to deliver high level
of nutrition content above that of fresh milk, be it
macronutrition or micronutrition suitable for consideration for
family nutrition/ specific functional needs.
Affordable nutrition Nutrition enriched
• Differentiating from standard dairy product with incorporation
of other value-adding component (e.g. oat, coffee, fruits) to
excite consumer’s taste buds
Trending dairy containing beverage
Key trends driving dairy-based beverage
4. D u P o n t ™ D a n i s c o ® 4
Differentiation :
- Additional health
benefits e.g. fiber,
reduced sugar, protein
Value improvement – Nutrition enrichment
Bringing familiar ingredient with
perceived health benefits
- Nuts, grains; e.g. walnut
that is associated with brain
health
Marketdifferentiator
ADDITION OF
FUNCTIONAL
INGREDIENT
MACRONUTRITION
MICRONUTRITION
Differentiation
- Delivery of higher g of
macronutrition per serving
- Variety of protein; multiple
protein type
5. D u P o n t ™ D a n i s c o ® 5
Protein market dynamic – The revolution
HIGH PROTEIN WAS ONCE A NICHE
SPORTS
ATKINS
DIET
CLINICAL
DESIGNED FOR SPECIFIC NEEDS
THEN IT ALL
BECAME GREEK
CREAMY TEXTURE
PROTEIN CONTENT
YOGURT
WEIGHT
MANAGEMENT
LAUNCHING INTO
MAINSTREAM
SNACKSCEREAL
PROTEIN
DRINK
CONSUMER DEMAND
Source: Innova Market Insights/ DuPont N&H Marketing
6. D u P o n t ™ D a n i s c o ® 6
Macronutrition - The role of protein
6Source: [1] Today’s Dietician, September 2012; [2] Authority Nutrition, March 2014; [3]Food Navigator,
September 2015; [4]Quorn website, June 2014
Consumers think protein is good for….
Prevent
Sarcopenia
Increased
energy
Part of healthy
diet
Muscle
maintenance
Weight
management
Child growth
7. D u P o n t ™ D a n i s c o ® 7
Our solutions help you Optimize:
Nutritional profile
Molecular
interactions
Product
performance
Food quality
Convenience Safety Sustainability
Time to market
8. D u P o n t ™ D a n i s c o ® 8
Price fluctuations
Inventory
complexity
Performance
inconsistencies
Sourcing
costs
Dosage errors
Formulation
costs
Our solutions help you Minimize: