2. objectives
• product description
• description of the main
features of the product
• adaptation for the international market
• comparison with competitors
3. Sweetahaya
sweet + pitahaya
• pitahaya is one of the
sweetest fruits in the world
• sounds good and is easy to pronounce
1
sweetahaya.com is available
4. Pitahoney
pitahaya + honey
• sweet and healthy like honey
• to enhance this analogy visually,
cutted fruits can be designed as a
honeycombs
2
pitahoney.com is available
5. Juisun
juicy + sun
• sounds like a chinese word
振 (Zhènxīng)
• it translates to English as revitalize,
i.e. aImbue (something) with new life and vitality
3
juisun.com is is already registered
6. Hahaya!
cheerful whoop
• positive emotional exclamation
should be a good eye stopper
and can encourage the customer
to impulse purchase
• good viral potential in youth target group
4
hahaya.com is already registered