This document provides tips for writing effective emails. It recommends that emails should be visual with a clear structure and formatting. The text should be concise and understandable. Emails should also be active by delegating tasks, providing feedback, and having a structured format with the main points first. They should be clear with relevant subject lines, clear language, and be relevant to the recipient. Emails should also have an action-oriented call to action and define roles and timeframes. The document provides examples of different email types and recommends including key details like who, what, when, where in the email. It also suggests setting and following goals, using the recipient's language, and having a clear call to action with deadlines and expectations