The Global Commons Survey (G20 countries)

Project manager: Owen Gaffney
Ipsos MORI: Bridget Williams, Ruth Townend, & Sophie Thompson
Contributors: Sophia Boehm, Stephan Barthel, Tara Burke, Sandrine Dixson Decleve, Mike Fleisch,
Thomas Hahn, Lisa Jacobson, Tim Kelly, Kelly Levin, Diana Liverman, Kristin Rechberger,
Per Espen Stoknes, Zoe Tcholak-Antitch.
All data open access and available on request: owen.gaffney@su.se
Commissioned by the Global Commons Alliance
Produced by Ipsos MORI
Supported by Earth4All and FAIRTRANS
Funded by: Climate Works Foundation, Gordon and Betty Moore Foundation,
OAK Foundation, MAVA, MISTRA (for FAIRTRANS), Porticus, Rockefeller
Philanthropy

3
What did we do?
Objectives and Methodology
• Global survey (G20 countries) to understand attitudes to planetary stewardship and societal
transformation. Questions focused on: shared identity and values relating to planetary stewardship,
understanding the challenges to protecting and restoring nature, attitudes towards responsibility for the
global commons, and attitudes towards major, societal transformation and the impact of COVID-19 on these.
• 19 countries within the G20 were included in the study,plus Sweden*. This report presents findings on the
G20 countries only and compares responses from each country with the average from across the G20.
• Fieldwork took place in April and May 2021 with a total of 19,735 participants in the G20 aged 16-75.
• Interviews were conducted online. In each country, the data is weighted to be representative of the
national population. This did not include weighting by population size due to large differences in population
across the G20 countries. Where results do not sum to 100, this may be due to computer rounding, multiple
responses, or the exclusion of ‘Don’t know’ categories.
*Swedish data reported separately

4
A note on terminology
In this survey the term “global commons” and “nature” are used
interchangeably and defined to include life on Earth, fresh air and
climate, oceans, forests, ice sheets, freshwater, and other
processes that keep Earth stable and resilient.

5
Study coverage
19 countries within the
G20 were included in
the study, as well as
Sweden - a total of
19,735 participants
aged 16-75 across 20
countries. This report
presents findings on
the G20 countries only.
Interviews were
conducted online
between April and May
2021.
G20

73%
across the G20 agreed that
the Earth is close to
‘tipping points’ due to
human activities
Q4. To what extent, if at all, do you agree or disagree with the following statements about nature and human
needs. All adults aged 16-75. G20 (19735)
Image credit – Annie Spratt on unsplash.com

7
83%
across the G20 want
to do more to
protect and restore
nature in future
Q5a. Which of these best describes how you personally feel? All adults aged 16-75. G20 (19735)
Image credit - iStock

8
Key findings: Attitudes to the global commons
• 58% of people are extremely worried or very
worried about the state of the global
commons.
• 73% of people believe Earth is close to
“tipping points” because of human action.
• 69% of people believe the benefits of action
to protect the global commons outweigh the
costs.
• 83% of people want to do more to protect the
global commons. (Highest among women,
young people and those in urban areas.)
• People in developing countries are
significantly more willing to do more to
protect nature than those in wealthy,
developed nations.
G20

across the G20 agreed that
the benefits of taking
action to protect nature are
greater than any costs
69%
Q4. To what extent, if at all, do you agree or disagree with the following statements about nature and human
needs. All adults aged 16-75. G20 (19735)

10
Key findings: The start of the decisive decade
• 73% of people want their country to move
beyond GDP towards more “wellbeing
economies”.
• 59% of people know a very rapid energy
transition is needed in the next decade.
• Just 8% of people are aware that sweeping
societal changes are needed in the next decade
to safeguard the global commons and protect
climate.
• Affordability is the number one barrier to greater
action.
• Just 1/3 of G20 countries believe it is important to
teach children to protect nature.
• Just 43% of people think the media
communicates about nature and climate in a
way that supports action.
G20

11
Key findings: COVID-19 and transformation
• 68% of people are more aware of how
interconnected societies are because of
the COVID-19 crisis
• 75% of people agree that the pandemic
has shown that it is possible for people
to transform behaviour very rapidly.
• 71% of people agree the pandemic
recovery is a unique moment to build
societies more resilient to future shocks.
G20

12
Summary
Across the G20, people support cooperation to address global challenges. Those who feel like
more like a global citizen than a national citizen and tend to hold more pro-environmental
attitudes. Views about being a global citizen are mixed, with 1 in 5 across the G20 feeling affinity
to the “global”.
When thinking about values to teach children, protection of nature including climate ranks lower
across the G20 and is not in any country’s top 3 values. Yet it does rank 4th across a handful of
countries, particularly those in Europe.
Encouragingly, the majority of people across the G20 are concerned about the state of nature,
both today and in relation to protecting it for future generations. They also understand how far
humans and nature are connected and the need for action to protect nature. But they are divided
on how far we can trust each another to use the global commons fairly.
The vast majority of people across the G20 want to do more to protect and restore nature in
future (83%). Barriers to action at present are generally financial, lack of knowledge and lack of
facilities.

13
Summary
Awareness of a need for major, societal change is less well developed – two thirds were only
aware of 1-3 of the transformations they were presented with, compared to only 8% who selected 6-
7. The energy system was by some way the most well-known area of transformation. Further work
is needed to raise awareness of other needs.
Involving communities in decisions about nature, empowering international organisations,
and prioritising people and nature over profit are seen as important actions supporting
transformation. People are under no illusion that protecting nature is a big task requiring a lot of
effort and feel that we already have most of the tools we need. There are also indications of
support for science-based targets for nature.
The COVID-19 pandemic is viewed as a key opportunity for change. People believe it
demonstrated what action was possible when faced with a global emergency, as well as
providing a unique moment to transform societies. Only a quarter felt combatting COVID-19
eclipsed action to protect nature.

14
Who do we need to engage?
Awareness of the need to protect nature and support
for action is highest among…
for action is lowest among…
Women Younger people
(<45)
Degree educated
+
Higher earners
(£45k+)
Parents
Global citizens Those with pro-
environmental attitudes
Men Older people
(45+)
Secondary
educated or lower
Lower earners
(<£15k)
Those with no
children
Those in
rural areas
National (rather
than global) citizens
Those with less pro-
Those in urban
areas

Shared identity and values
How important is global cooperation and protecting nature as a value?
01

16
66%
Support countries
working together to
solve global
challenges
Q5a. Which of these best describes how you personally feel? All adults aged 16-75. G20 (19735)
Image credit - iStock

17
Across the G20 countries, people support countries working together to solve global challenges –
notably in the global south and China.
5% 4% 4% 6% 4% 4% 5% 7% 8% 5% 5% 2% 6% 4% 5%
9%
5% 4% 7% 7%
66%
81% 77% 76% 75% 75% 72% 71% 69% 67% 65% 65% 65% 64% 64% 62% 60%
54% 53% 50%
I support nations across the world working together to solve global challenges
Agree: T3B Disagree: B3B

18
A third of people across the G20 countries believe it is important to teach children environmental
attitudes. Tolerance and respect, good manners and responsibility ranked in the top 3.
63%
59%
57%
36%
34% 34% 34%
31%
25% 24%
22% 21%
Tolerance &
respect for
others
Good manners Feeling of
responsibility
Hard work Independence Determination,
perseverance
Protection of
nature inc.
climate
Not being
selfish
Thrift, saving
money and
things
Imagination Obedience Religious faith
G20: Important qualities to teach children

19
Across G20 countries, the top 3 qualities to teach children remain largely consistent. However for
several countries protecting nature ranks 4th – particularly in Europe but also parts of the global south.
G20 vs countries: Important qualities to teach children
G20 ARG AUS BRA CAN CH FRA GB GER IND INO ITA JAP KSA KOR MEX RUS SAF TUR USA
Tolerance and respect for other people 63% 72% 61% 71% 68% 63% 75% 61% 72% 42% 61% 62% 52% 63% 53% 73% 54% 61% 62% 60%
Good manners 59% 64% 68% 53% 59% 52% 56% 65% 60% 61% 52% 75% 56% 71% 54% 56% 50% 61% 53% 62%
Feeling of responsibility 57% 57% 42% 48% 52% 72% 51% 37% 69% 51% 72% 63% 53% 61% 72% 53% 73% 38% 72% 46%
Hard work 36% 21% 43% 10% 48% 54% 12% 38% 29% 54% 32% 7% 24% 27% 54% 23% 64% 52% 37% 54%
Independence 34% 33% 41% 30% 38% 60% 26% 32% 28% 31% 47% 30% 47% 17% 37% 32% 28% 42% 25% 32%
Determination, perseverance 34% 32% 32% 26% 40% 28% 48% 26% 34% 26% 32% 28% 40% 17% 47% 31% 58% 35% 37% 33%
Protection of nature including climate 34% 46% 29% 42% 35% 34% 50% 35% 47% 44% 13% 55% 16% 14% 15% 47% 28% 30% 38% 27%
Not being selfish (unselfishness) 31% 42% 39% 38% 38% 18% 32% 43% 29% 27% 27% 39% 17% 30% 30% 31% 13% 28% 38% 35%
Thrift, saving money and things 25% 19% 28% 34% 27% 36% 13% 24% 33% 19% 22% 11% 24% 27% 20% 20% 39% 33% 25% 29%
Imagination 24% 27% 32% 22% 29% 20% 32% 26% 15% 24% 5% 29% 44% 8% 26% 23% 17% 16% 40% 26%
Obedience 22% 25% 18% 45% 17% 33% 29% 20% 15% 28% 23% 21% 6% 32% 3% 36% 12% 30% 4% 22%
Religious faith 21% 14% 12% 37% 12% 2% 6% 6% 7% 28% 71% 11% 4% 63% 7% 14% 8% 41% 27% 28%
4th ranked value

20
At G20 level, similar
groups of people
support global
cooperation and believe
that protecting nature is
an important value to
teach children
Support for these is higher among those
earning £45k+.
Support for both of these attitudes is also
higher among those who feel like a global
citizen.
In addition, support is higher among those
who hold ‘pro-environmental’ attitudes –
namely those who worry about the state of
nature, believe the benefits of protecting
nature outweigh the costs and more aware
of the need for more major, social
transformation.

Awareness of the state of the
global commons
Levels of concern about nature and humans’ relationship with it
02

22
Across the G20, three fifths worry about the state of nature, both in its current state and the state in
which we will leave it for future generations.
58%
61%
9%
9%
About the state of nature today
About the state in which we will leave nature for future generations
G20: Worry about the state of nature
NET: Extremely/very worried NET: Not at all/not very worried

At G20 and country level, worry about the state of nature both now and in future are similar. It is high in
countries that could be described as ‘close to nature’, like biodiverse Brazil, Mexico and Indonesia, or
India who frequently experiences extreme climate events and / or natural disasters.
23
G20 vs countries: Concern about the state of nature
Extremely/very
worried
About the state of nature
today
About the state in which we
will leave nature for future
generations
Not at all/not
very worried
About the state of nature
today
About the state in which we
will leave nature for future
generations
58% 68% 46% 74% 52% 46% 57% 46% 57% 70% 68% 69% 44% 26% 64% 77% 57% 66% 79% 45%
61% 68% 51% 77% 55% 47% 58% 47% 59% 70% 70% 72% 47% 31% 66% 81% 58% 69% 83% 49%
9% 5% 13% 3% 12% 9% 10% 12% 7% 9% 6% 4% 11% 26% 5% 2% 7% 7% 4% 20%
9% 5% 14% 5% 11% 9% 10% 13% 7% 8% 6% 4% 10% 24% 6% 2% 8% 6% 3% 18%

24
At G20 level, worry
about the state of nature
both now and in the
future is highest among
similar groups
Unsurprisingly, worry about the state of
nature today is highest among those who
are also worried about the state of nature in
future and vice versa.
Worry is also higher among women, those
aged 25-34, those with children and those
educated to degree level or higher.
Moreover, worry is highest among those
who hold ‘pro-environmental’ attitudes –
namely those believe the benefits of
protecting nature outweigh the costs and
more aware of the need for major, social
transformation.

Across the G20 countries, people recognise the interconnectedness of human life and nature. Three
quarters believe the earth is close to ‘tipping points’.
25
84%
73%
6%
10%
Things that threaten nature can be threats to human
health too
Because of human activities, the Earth is close to ‘tipping
points’ in nature where climate or nature may change
suddenly, or may be more difficult to stabilise in the future
G20: Attitudes towards nature and human needs
NET: Strongly/tend to agree NET: Strongly/tend to disagree

Parts of Asia and the global south in particular recognise the links between humans and nature. But
agreement that we are reaching ‘tipping points’ is lower in developed regions like North America, parts
of Europe and Japan.
26
Things that threaten nature can be threats to human life too
Because of human activities, the Earth is close to ‘tipping points’ in nature where climate
or nature may change suddenly, or may be more difficult to stabilise in future
84%
82%
81%
91%
85%
90%
80%
81%
76%
80%
90%
84%
74%
81%
87%
82%
85%
85%
91%
81%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States
73%
77%
66%
83%
66%
74%
73%
67%
65%
77%
86%
78%
63%
78%
75%
72%
76%
73%
85%
60%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

27
At G20 level, while half of people surveyed feel nature could meet our current needs they doubt that it
can in future, and three fifths feel we have already reached a point where nature is too damaged.
59%
50%
30%
18%
22%
50%
Nature is already too damaged to continue meeting
humans’ needs in the long-term
Nature can meet the needs of humans right now
If people carry on as we are, nature will still be able to
meet the needs of humans in the future

Developed regions and parts of Asia are skeptical about nature’s ability to meet our needs. The belief
that it is too damaged is highest in some countries that could be considered ‘closer to nature’ – like
biodiverse Brazil and Indonesia, or India and Japan who frequently experience extreme weather events
and natural disasters.
28
If people carry on as we are, nature will still be able to meet
the needs of humans in the future
Nature is already too damaged to continue meeting
humans’ needs in the long-term
58%
66%
43%
75%
35%
57%
59%
55%
43%
75%
64%
60%
72%
75%
64%
66%
47%
62%
81%
33%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States
30%
41%
26%
30%
21%
22%
17%
19%
23%
50%
88%
31%
20%
40%
23%
37%
28%
20%
20%
29%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States
50%
64%
42%
57%
47%
47%
37%
38%
36%
61%
76%
39%
33%
55%
57%
65%
56%
35%
61%
53%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

Ranked: Because of human activities, the Earth is close to ‘tipping points’ in nature where climate or
nature may change suddenly, or may be more difficult to stabilize in future
29
73%
86%
85%
83%
79%
78%
77%
77%
76%
75%
74%
73%
72%
72%
67%
66%
66%
65%
63%
60%
15%
10%
6%
8%
12%
8%
11%
9%
13%
15%
17%
16%
18%
15%
20%
18%
18%
20%
22%
19%
10%
3%
8%
7%
8%
11%
10%
11%
10%
8%
9%
8%
6%
8%
9%
14%
14%
11%
9%
18%
3%
2%
1%
3%
2%
2%
2%
4%
2%
1%
1%
3%
4%
5%
4%
2%
2%
4%
6%
3%
G20
Indonesia
Turkey
Brazil
Italy
Mexico
India
Argentina
South Africa
Russia
China
South Korea
France
Saudi Arabia
Germany
Canada
Australia
Great Britain
Japan
United States
NET: Strongly/tend to agree
Neither agree nor disagree
NET: Strongly/tend to disagree
Don’t know

Ranked: Nature can meet the needs of humans right now
30
50%
76%
65%
64%
62%
61%
57%
57%
56%
55%
53%
47%
47%
42%
40%
38%
37%
35%
35%
33%
25%
17%
18%
15%
17%
19%
18%
27%
20%
17%
27%
24%
31%
28%
28%
31%
31%
30%
33%
40%
22%
6%
13%
18%
20%
19%
22%
15%
23%
26%
18%
27%
22%
28%
30%
28%
30%
29%
29%
20%
3%
1%
4%
3%
1%
1%
3%
2%
1%
2%
2%
2%
0%
3%
2%
3%
3%
5%
3%
8%
G20
Indonesia
Saudi Arabia
Argentina
Turkey
India
Brazil
Russia
South Africa
Mexico
United States
Canada
China
Australia
Italy
Germany
France
Great Britain
South Korea
Japan
Don’t know

Ranked: If people carry on as we are, nature will still be able to meet the needs of humans in the future
31
30%
88%
50%
41%
40%
37%
31%
30%
29%
28%
26%
23%
23%
22%
21%
20%
20%
20%
19%
17%
17%
9%
12%
20%
16%
22%
17%
10%
21%
13%
19%
16%
21%
16%
16%
18%
35%
7%
15%
14%
50%
2%
36%
29%
41%
35%
50%
58%
47%
57%
54%
59%
53%
62%
62%
59%
38%
73%
63%
66%
3%
1%
2%
9%
4%
6%
2%
2%
3%
2%
2%
2%
4%
1%
2%
3%
8%
0%
3%
3%
G20
Indonesia
India
Argentina
Mexico
Saudi Arabia
Italy
Brazil
United States
South Africa
Australia
Russia
Great Britain
China
Canada
South Korea
Japan
Turkey
Germany
France
Don’t know

Ranked: Nature is already too damaged to continue meeting humans’ needs in the long-term
32
59%
81%
75%
75%
75%
72%
66%
66%
64%
63%
62%
60%
59%
57%
55%
47%
43%
42%
35%
34%
20%
9%
11%
10%
11%
16%
13%
17%
23%
21%
24%
22%
20%
28%
24%
24%
25%
29%
26%
22%
18%
9%
12%
13%
12%
6%
18%
12%
12%
14%
12%
16%
17%
15%
17%
28%
28%
24%
37%
41%
3%
1%
1%
1%
2%
5%
3%
4%
1%
2%
2%
2%
4%
0%
4%
2%
3%
5%
2%
3%
G20
Turkey
India
Mexico
Brazil
Japan
Argentina
Saudi Arabia
Indonesia
Russia
South Korea
Italy
France
China
Germany
South Africa
Australia
Great Britain
Canada
United States
Don’t know

Across the G20, over two thirds of people believe the benefits of protecting nature outweigh the costs.
But they are split on how far we can trust each other to use the global commons fairly.
33
69%
38%
11%
32%
The benefits of taking action to protect nature are greater
than any costs
Other people can be trusted to use nature in a way that is
fair to the needs of everyone

Agreement that the benefits of protecting nature outweigh the costs is lower in developed countries
like France, Japan, Germany and the us. Developed regions – North America, Europe and Japan – also
have low trust that other people will use the global commons fairly, perhaps as these cultures tend to
be more individualistic.
34
The benefits of taking action to protect nature are greater than any costs Other people can be trusted to use nature in a way that is fair to the needs of everyone
69%
73%
70%
87%
67%
82%
44%
58%
65%
78%
85%
67%
53%
74%
70%
68%
78%
74%
72%
60%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States
38%
44%
24%
35%
19%
44%
22%
22%
20%
60%
75%
46%
29%
44%
56%
52%
50%
36%
21%
24%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

Attitudes to planetary
stewardship
And barriers to doing more to protect nature
03

The vast majority of people across the G20 countries want to do more to protect and restore nature in
future.
36
83%
6%
12%
I want to do more to protect and restore
nature in future
I do not want to do more to protect and
restore nature in future
Don’t know/Prefer not to say
G20: Willingness to do more to protect nature in future

Willingness to do more to protect nature tends to be higher in the global south. It is lower in developed
countries, with 1 in 10 across Europe, North America and Japan saying they do not want to do more to
protect nature.
37
83%
95%
94%
93%
93%
91%
90%
89%
89%
87%
86%
85%
79%
77%
76%
75%
74%
74%
70%
61%
6%
3%
2%
4%
2%
3%
6%
4%
2%
4%
4%
6%
8%
10%
9%
8%
8%
3%
13%
10%
G20
Indonesia
South Africa
China
Mexico
Brazil
India
Turkey
Argentina
South Korea
Italy
Saudi Arabia
Canada
Great Britain
Australia
France
United States
Russia
Germany
Japan
G20 vs countries: Willingness to do more to protect and restore nature in future
I want to do more to
protect and restore
nature in future
I do not want to do
more to protect and
restore nature in
future

38
At G20 level, willingness
to do more to protect
nature was highest
among similar groups to
those who support
global cooperation,
teaching children to
protect nature and are
worried about the state
of nature
It was highest among women, those aged
25-44, those living in urban areas, those
with children, those educated to degree
level or higher and those earning £45k+.
Willingness was also highest among those
who feel like a global citizen…
And those who hold ‘pro-environmental’
attitudes – namely those who worry about
the state of nature, believe the benefits of
protecting nature outweigh the costs and
more aware of the need for major, social
transformation.

Among those who want to do more in future, financial constraints, lack of knowledge and lack of
facilities tend to be the greatest barriers to taking action to protect and restore nature at present.
39
36%
30%
28%
23%
14%
12%
2%
9%
I don’t have enough
money to do more
I don’t know what
else I can do, or
how to do this
The facilities I
would need to do
more are not
available to me
I haven’t prioritised
this up until now,
but I am planning to
I have to prioritise
other things
I don’t have time to
do more
I am unable to do
more for another
reason (please
specify)
None of the
above/don't know
G20: Barriers to protecting and restoring nature

While financial constraints remain a top barrier across many countries, lack of facilities and not
currently prioritising action are also notable barriers to those who would like to do more to protect and
restore nature in future.
40
G20 vs countries: Barriers to protecting and restoring nature
I don’t have enough money to do more 36% 44% 37% 41% 35% 43% 12% 34% 31% 35% 24% 33% 31% 44% 29% 42% 39% 45% 40% 35%
I don’t know what else I can do, or how to
do this
30% 31% 33% 30% 28% 29% 34% 31% 18% 26% 20% 31% 43% 32% 33% 28% 35% 26% 33% 28%
The facilities I would need to do more are
not available to me
28% 29% 22% 18% 19% 24% 37% 23% 19% 46% 34% 20% 10% 45% 13% 27% 42% 39% 44% 24%
I haven’t prioritised this up until now, but I
am planning to
23% 20% 17% 25% 17% 28% 16% 14% 23% 29% 48% 18% 22% 19% 37% 21% 17% 26% 17% 12%
I have to prioritise other things 14% 15% 21% 10% 17% 14% 7% 15% 14% 28% 9% 12% 17% 14% 10% 9% 3% 16% 17% 18%
I don’t have time to do more 12% 20% 14% 10% 11% 23% 4% 11% 6% 13% 6% 9% 12% 13% 21% 14% 11% 11% 13% 13%
I am unable to do more for another reason
(please specify)
2% 2% 4% 3% 4% 0% 6% 3% 3% 1% 1% 2% 1% 1% 1% 1% 2% 2% 2% 3%

Attitudes to transformation
Do people acknowledge the scale of change required to protect the
global commons including climate?
04

The majority of people believe that protecting nature for future generations would take a lot of effort
and humans and nature can be in opposition.
42
75%
54%
9%
20%
It would take a huge amount of effort for people to protect
nature and make it more resilient for future generations
People and nature are often in opposition – what is good
for people is often bad for nature
G20: Actions supporting transformation

Countries agree that protecting nature would take a lot of effort although this is lower in developed
regions. Most see people and nature are often in opposition – except for the US and China.
43
It would take a huge amount of effort for people to protect nature and make it more
resilient for future generations
People and nature are often in opposition – what is good for people is often bad for
nature
74%
79%
60%
80%
62%
86%
77%
53%
59%
78%
89%
76%
71%
83%
82%
79%
74%
83%
91%
59%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States
53%
57%
46%
66%
48%
27%
46%
53%
50%
59%
65%
54%
67%
65%
74%
48%
61%
62%
49%
38%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

What actions are people willing to take in their own lives?
Ipsos Earth Day 2021 polling data shows that the public feel they are
likely to take climate action in 2021.
However, this and Ipsos MORI Perils of Perception data shows that
while the public believe they know what action they should take,
higher-impact climate actions are consistently at the bottom of
their list.
Ipsos Perils of Perception research shows the public overestimate
low-impact changes and underestimate high impact ones. Ipsos
calls this discrepancy between what people believe vs what is actually
true about climate change, the ‘believe-true gap.’
44

© Ipsos MORI & Global Commons Alliance, August
2021
Many feel they
are likely to take
action in 2021 to
protect climate
….But lower
impact actions
are more popular
than higher
impact actions
45
Global Market Average
Q. Thinking about things you
might do in order to limit your own
contribution to climate change,
how likely or unlikely would you be
to make the following changes
within the next year?
59%
53%
51%
51%
50%
48%
45%
43%
39%
15%
20%
14%
10%
9%
21%
27%
35%
44%
Avoiding products which have a lot
of packaging
Avoiding buying new goods
Saving water at home
Saving energy at home
Recycling materials such as glass,
paper and plastic
Walking, cycling or using public
transport instead of driving a car or
motorbike
Not flying, or replacing some flights
with train or bus journeys
Eating less meat, or replacing the
meat in some meals with
alternatives such as beans
Eating fewer dairy products or
replacing dairy products with
alternatives such as soya milk
Likely Unlikely
Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021

Likelihood to take action on climate change 2021 across markets
46
Q. Thinking about things you might do in order to limit your own contribution to climate change, how likely or
unlikely would you be to make the following changes within the next year? % likely
TOT ARG AUS BEL BRA CAN CH CHL CHN COL ESP FRA GB GER HK HUN IND ITA JAP KSA KOR MAL MEX NLD PER POL RUS SAF SE TUR USA
Avoiding products which have a lot of
packaging
59
%
60
%
58
%
59
%
54
%
60
%
52
%
62
%
70
%
60
%
62
%
46
%
55
%
50
%
76
%
57
%
61
%
56
%
60
%
62
%
79
%
70
%
56
%
58
%
62
%
44
%
56
%
58
%
52
%
48
%
60
%
Avoiding buying new goods, for
example mending what you have or
buying used products instead
53
%
51
%
53
%
48
%
44
%
53
%
56
%
58
%
64
%
57
%
58
%
41
%
49
%
52
%
69
%
49
%
59
%
55
%
53
%
55
%
74
%
66
%
55
%
50
%
55
%
46
%
46
%
47
%
40
%
48
%
53
%
Saving water at home, for example by
having shorter showers or not
watering your garden/yard
51
%
52
%
52
%
45
%
40
%
51
%
52
%
54
%
66
%
47
%
55
%
32
%
46
%
43
%
76
%
46
%
54
%
49
%
58
%
55
%
74
%
68
%
44
%
45
%
53
%
35
%
45
%
48
%
35
%
49
%
54
%
Saving energy at home, for example
by installing insulation or switching off
lights
51
%
47
%
51
%
44
%
41
%
50
%
47
%
53
%
69
%
48
%
57
%
29
%
46
%
47
%
72
%
47
%
52
%
54
%
61
%
56
%
74
%
69
%
44
%
48
%
51
%
31
%
48
%
50
%
38
%
44
%
52
%
paper and plastic
50
%
54
%
48
%
35
%
46
%
41
%
39
%
55
%
66
%
48
%
49
%
28
%
38
%
40
%
76
%
47
%
62
%
40
%
63
%
63
%
73
%
68
%
46
%
41
%
54
%
32
%
64
%
53
%
26
%
48
%
48
%
motorbike
48
%
46
%
43
%
40
%
43
%
42
%
44
%
55
%
66
%
48
%
58
%
33
%
42
%
40
%
67
%
41
%
60
%
49
%
49
%
53
%
68
%
54
%
50
%
43
%
50
%
33
%
48
%
45
%
35
%
47
%
37
%
45
%
49
%
40
%
39
%
44
%
36
%
46
%
51
%
65
%
53
%
54
%
32
%
36
%
40
%
44
%
35
%
57
%
44
%
46
%
57
%
58
%
55
%
54
%
36
%
55
%
35
%
35
%
41
%
34
%
46
%
37
%
Eating less meat, or replacing the
meat in some meals with alternatives
such as beans
43
%
44
%
38
%
36
%
40
%
32
%
43
%
48
%
57
%
55
%
49
%
30
%
32
%
39
%
58
%
41
%
53
%
48
%
34
%
59
%
54
%
55
%
54
%
34
%
57
%
35
%
29
%
40
%
30
%
36
%
31
%
39
%
43
%
31
%
27
%
46
%
25
%
33
%
45
%
57
%
55
%
36
%
25
%
28
%
32
%
58
%
32
%
56
%
39
%
33
%
49
%
62
%
57
%
57
%
28
%
55
%
27
%
22
%
34
%
24
%
30
%
28
%
Top three actions:
#1 in market
#2 in market
#3 in market

© Ipsos MORI & Global Commons Alliance, August
2021
But there is little
change on
sustainable
behaviours since
2020, before the
COVID-19
pandemic
47
28 comparator markets –
trended
Q. Thinking about things you
might do in order to limit your own
contribution to climate change,
how likely or unlikely would you be
to make the following changes
within the next year?
Likely 36%
41%
41%
46%
49%
49%
50%
52%
57%
39%
43%
45%
47%
49%
50%
50%
53%
58%
Eating less meat, or replacing the meat
in some meals with alternatives such
as beans
motorbike
paper and plastic
Saving water at home, for example by
having shorter showers or not watering
your garden/yard
Saving energy at home, for example by
installing insulation or switching off
lights
Avoiding buying new goods, for
example mending what you have or
buying used products instead
Avoiding products which have a lot of
packaging
2021
2020
+1
+1
+1
+1
+4
+2
+3
vs 2020
Base: 2021: 20,011 online adults aged 16-74 across 28 markets; 2020: 20,031 online adults aged
16-74 across 28 markets. Fieldwork dates: 19 Feb – 5 Mar 2021; 21 Feb – 6 Mar 2020. Comparator
markets are those that have been asked this question in 2021 and 2020: Argentina, Australia,
Belgium, Brazil, Canada, China, Chile, Colombia, France, Great Britain, Germany, Hungary, India,
Italy, Japan, Malaysia, Mexico, the Netherlands, Peru, Poland, Russia, Saudi Arabia, South Africa,
South Korea, Spain, Sweden, Turkey and the United States of America.

Within this context of desire to act but a lack of understanding
around the most effective environmental actions to take, this
study for the Global Commons Alliance shows that awareness
of a need for major, societal change across the G20 is also
less well developed.
People are also more aware of the need to transform high
profile parts of our socio-economic systems e.g. the
energy system, with further work needed to raise awareness of
other needs.
48

People are most aware that scientists agree the need to transform energy systems. Awareness of the
need for transformation in other areas is lower.
49
59%
41%
37%
35%
32%
30% 29%
10%
The balance between the use
of fossil fuels and renewable
energy (sources like wind and
solar power) for electricity,
transport, heating and
businesses
What we eat and how it is
produced
How the economy runs (e.g.
the way goods and services
are made, sold, and used)
The values that guide how
people, businesses and
governments behave
The extent of flying and
shipping, and how these are
powered (by fossil fuels or
renewable energy)
How unequal things are in
[country] e.g. the gap between
rich and poor people
Whether the cost of goods
and services includes the cost
of the damage they do to
nature
None of these/Don't know
In which of the following areas do you think scientists agree that major, transformational change is
needed in the next 10 years to protect and restore nature?

While awareness of a need to transform the energy system is high across individual countries,
awareness of other priority areas is mixed.
50
G20 vs countries: In which of the following areas do you think scientists agree that major, transformational change is needed in the
next 10 years to protect and restore nature?
The balance between the use of fossil fuels (coal,
gas and oil) and renewable energy (sources like
wind and solar power) for electricity, transport,
heating and businesses
59% 62% 60% 55% 59% 78% 50% 54% 53% 64% 69% 59% 48% 49% 59% 62% 59% 64% 66% 55%
What we eat and how it is produced 41% 40% 43% 35% 46% 43% 56% 45% 47% 41% 26% 47% 30% 35% 36% 30% 37% 45% 48% 38%
How the economy runs (e.g. the way goods and
services are made, sold, and used)
37% 34% 40% 23% 44% 41% 48% 33% 35% 44% 33% 38% 25% 36% 34% 24% 46% 44% 43% 36%
The values that guide how people, businesses and
governments behave
35% 41% 37% 33% 41% 32% 38% 32% 29% 41% 35% 41% 25% 32% 28% 34% 34% 38% 39% 33%
The extent of flying and shipping, and how these
are powered (by fossil fuels or renewable energy)
32% 23% 35% 20% 33% 47% 40% 44% 42% 42% 30% 28% 22% 25% 37% 20% 16% 35% 36% 33%
How unequal things are in [country] e.g. the gap
between rich and poor people
29% 38% 28% 30% 29% 28% 28% 30% 30% 38% 25% 23% 20% 19% 15% 23% 38% 40% 49% 27%
Whether the cost of goods and services includes
the cost of the damage they do to nature
29% 23% 32% 24% 32% 45% 22% 31% 27% 42% 33% 23% 21% 24% 35% 21% 15% 31% 40% 26%
Don’t know 8% 6% 11% 7% 10% 2% 9% 12% 11% 2% 4% 8% 14% 11% 5% 5% 6% 3% 5% 11%
None of these 2% 1% 4% 1% 4% 1% 2% 3% 4% 1% 1% 1% 6% 1% 2% 1% 2% 1% 1% 9%

Most people are aware of the scientific consensus on need for change in 1-3 of the areas presented.
Only around a quarter (28%) indicate an awareness of a need for greater transformation. Just 8%
indicate awareness that scientists think there should be major economic and social transformation.
51
2%
62%
20%
8%
G20: Number of areas aware that scientists agree
transformation is needed
6-7 transformations
4-5 transformations
1-3 transformations
No transformations

Most people are aware of a need for change in 1-3 of the areas presented. Only around a quarter (28%)
indicate an awareness of a need for greater transformation. Just 8% indicate awareness of major
economic and social transformation.
52
2%
62%
20%
8%
G20: Number of areas requiring transformation
6-7 transformations
4-5 transformations
1-3 transformations
No transformations
28%
64%

Across individual countries, most are aware of a need for change in 1-3 areas. However, some
countries in the global south – notably Mexico, Saudi Arabia and Brazil – had more limited awareness
of the need for change.
53
3% 1% 4% 4% 5%
10%
1% 5% 2% 1% 1% 1% 2% 1%
7%
1% 1% 2% 1% 1%
67%
55%
56%
63% 60%
60%
62%
62%
61%
60% 64%
75% 75%
71%
74%
76%
69%
75% 79% 81%
22%
28%
25%
19% 21%
19%
26% 24% 27% 31% 28%
17% 16%
22%
14% 18%
25%
18% 17% 16%
9%
17% 15% 14% 14% 11% 11% 9% 9% 8% 8% 7% 7% 6% 5% 5% 5% 4% 3% 3%
G20 vs countries: Number of areas requiring transformation
6-7 transformations
4-5 transformations
1-3 transformations
No transformations

54
At G20 level, the groups
more aware of a broader
need for social
transformation are very
different from those who
are less aware
Awareness of a need for broader societal transformation
was highest among women, those aged 55-75, those
with children, those educated to degree level or
higher and those earning £45k+.
It was also highest among those who feel like a global
citizen and who hold ‘pro-environmental’ attitudes –
namely those who worry about the state of nature and
believe the benefits of protecting nature outweigh the
costs.
Awareness of a need for broader societal change was
lowest among men, those aged 18-44, those with
children, those educated to primary level and those
earning less than £15k a year.
It was also lowest among those who identify more with
their nationality and hold less environmental attitudes
– namely those who are not worried about the state of
nature and do not believe the benefits of protecting
nature outweigh the costs.

Across the G20, people support the prioritisation of people and nature over profit.
55
74%
25%
7%
50%
The way [country]’s economy works should prioritise the
health and wellbeing of people and nature rather than
focussing solely on profit and increasing wealth in
[country]
[Country]’s Government should prioritise jobs and
business profits in existing industries, even if this means
some harm to nature
G20: Attitudes towards transformation

People across the G20 have indicated support for a move towards wellbeing economies and move
beyond a singular focus on growth in GDP.
56
The way [country]’s economy works should prioritise the health and wellbeing of people and nature rather than focussing solely on profit and increasing wealth in
[country]
73%
73%
71%
78%
69%
70%
75%
73%
68%
77%
86%
78%
61%
79%
84%
59%
78%
71%
85%
68%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

There is lower support for prioritising jobs and profits across most G20 nations. But India stood out as
supporting prioritising jobs/profits over nature.
57
[Country]’s government should prioritise jobs and business profits in existing industries, even if this means some harm to nature
25%
27%
24%
19%
22%
27%
19%
19%
22%
50%
24%
28%
19%
33%
22%
30%
31%
23%
19%
25%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

There is strong support for involving communities in decision making, but a majority would also like to
see more power given to international organisations to protect nature.
58
79%
64%
5%
12%
Decisions about nature that affect communities must
involve the communities (e.g. regions, cities,
towns/villages) they will affect
International organisations like the United Nations should
be given more power to protect and restore nature at a
global level

There is broad consensus across the G20 countries around empowering local communities and
international organisations when protecting and restoring nature. But the US, Canada and Saudi Arabia
were less keen on empowering the UN.
59
Decisions about nature that affect communities must involve the communities (e.g.
regions, cities, towns/villages) they will affect
International organisations like the UN should be given more power to protect and
restore nature at a global level
78%
80%
77%
80%
84%
81%
78%
77%
72%
77%
85%
80%
63%
79%
82%
72%
87%
76%
86%
81%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States
64%
59%
54%
71%
52%
75%
66%
67%
61%
76%
67%
73%
58%
70%
62%
50%
64%
60%
76%
49%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

Nearly three quarters believe that we already have the tools needed to protect nature. But people are
less certain that the benefits of protecting nature would be felt in the short term.
60
71%
44%
8%
25%
Most of the things we can do to protect and restore
nature are already known, but not yet put into practice
Government action to protect and restore nature will not
benefit people in [country] in the short term (over the next
3-5 years)

While the majority of citizens in individual countries believe we already know how to protect and
restore nature, views were mixed on how soon people would feel the benefits of this.
61
Most of the things we can do to protect and restore nature are already known, but not
yet put into practice
Government action to protect and restore nature will not benefit people in [country] in the
short term (over the next 3-5 years)
71%
79%
67%
86%
69%
54%
69%
69%
65%
78%
76%
77%
58%
79%
74%
61%
80%
69%
81%
64%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States
44%
51%
42%
50%
43%
26%
54%
48%
46%
63%
31%
51%
40%
53%
45%
29%
42%
32%
51%
38%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

There are indications of support for science-based targets, but division on how far their uptake would
affect their purchasing choice. This may be as this is a newer issue. People are also more attracted to
cities that protect nature.
62
71%
66%
32%
5%
8%
34%
Targets for achieving the protection and restoration of nature should
be based on science
When choosing where to live or where to visit, I would be more
attracted to cities that work to protect nature, than to cities that do
not do this
When choosing between products or services, it makes no
difference to me if the business supplying these has set targets
based on science to protect and restore nature

Support for science-based targets is seen across the G20 countries.
63
Targets for achieving the protection and restoration of nature should be based on science
72%
67%
67%
71%
71%
91%
52%
70%
67%
77%
81%
72%
56%
64%
82%
82%
55%
71%
88%
70%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

Despite support for science based targets, people seem ambivalent about whether their adoption would
affect their purchasing choices. This may be as it is a fairly new concept for people. Those in India in
particular would be attracted to cities that protect nature.
64
When choosing between products or services, it makes no difference to me if the
business supplying these has set targets based on science to protest and restore nature
When choosing where to live or where to visit, I would be more attracted to cities that
work to protect nature, than to cities that do not do this
32%
40%
30%
35%
24%
27%
22%
28%
31%
60%
31%
29%
23%
47%
32%
39%
37%
24%
19%
29%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States
65%
67%
57%
80%
60%
73%
63%
48%
58%
77%
78%
74%
53%
75%
45%
76%
75%
66%
72%
56%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

Opinion is divided on how far the media helps or hinders people – while 2 in 5 feel media reporting
helps them to understand environmental issues, a similar proportion feel it leaves them unclear about
how to take action.
65
46%
43%
21%
25%
In the main, the media in [country] report on issues of
nature and climate change in ways that leave me unclear
about what I can do to help
In the main, the media in [country] report on issues of
nature and climate change in ways that help me to
understand these issues

People in India are most likely to feel the media leaves them unclear on how to take action, although a
similar proportion felt it helped them to understand environmental issues. China showed the highest
support for media reporting.
66
In the main, the media in [country] report on issues of nature and climate change in ways
that leave me unclear about what I can do to help
In the main, the media in [country] report on issues of nature and climate change in ways
that help me to understand these issues
46%
57%
48%
56%
44%
31%
46%
34%
38%
64%
36%
55%
38%
59%
48%
42%
57%
38%
48%
43%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States
43%
34%
32%
45%
35%
74%
32%
50%
40%
60%
49%
40%
25%
50%
39%
53%
47%
52%
33%
35%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

COVID-19 is shaping
attitudes to transformation
What can the COVID-19 pandemic and
responses to it tell us about social
transformation?
05

The COVID-19 pandemic is largely seen as a positive event for enabling future change, having shown
what is possible in response to a global emergency.
68
75%
74%
71%
69%
26%
9%
7%
9%
10%
50%
The Covid-19 pandemic has shown how quickly people can change
their behaviour in a crisis
[Country]’s government should communicate directly with people
about restoring nature, in a way similar to how they have
communicated about the Covid-19 pandemic
The Covid-19 pandemic is a unique moment to transform societies
to be able to better deal with ‘shocks’ (such as pandemics and other
extreme events) in future
The Covid-19 pandemic has made me more aware of how connected
people are to others across the world
People have enough to worry about with Covid-19 right now, this is
not the time to be talking about restoring nature
G20: Impact of COVID-19 on attitudes towards transformation
NET: Strongly/tend to agree Don’t know / Other NET: Strongly/tend to disagree

Most people agreed that COVID-19 showed what was possible in responding to an emergency event,
and created a unique moment to enable future change. However, Japan – which has struggled with
combatting the pandemic – is less in agreement.
69
The COVID-19 pandemic has shown how quickly people can
change their behaviour in a crisis
[Country]’s government should communicate directly with
people about restoring nature, in a way similar to how they have
communicated about the COVID-19 pandemic
The COVID-19 pandemic is a unique moment to transform
societies to be able to better deal with ‘shocks’ (such as
pandemics and other extreme events) in future
75%
79%
78%
77%
76%
82%
73%
68%
75%
81%
81%
67%
50%
80%
67%
81%
87%
70%
83%
70%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States
74%
76%
70%
72%
70%
69%
67%
68%
70%
79%
83%
77%
58%
82%
77%
75%
88%
78%
79%
63%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States
71%
78%
70%
78%
73%
76%
69%
57%
70%
79%
76%
71%
58%
77%
56%
81%
81%
68%
74%
64%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

COVID-19 created awareness of how connected we are, although less so in France, the us, Russia and
Japan. In India – which has recently struggled with another wave – over half say COVID-19 is too
serious a problem to talk about protecting nature.
70
The COVID-19 pandemic has made me more aware of how
connected people are to others across the world
People have enough to worry about with COVID-19 right now,
this is not the time to be talking about restoring nature
69%
71%
63%
78%
64%
81%
49%
63%
60%
79%
78%
69%
54%
76%
53%
80%
82%
71%
85%
53%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States
26%
24%
24%
14%
24%
21%
21%
24%
26%
56%
27%
26%
33%
21%
25%
43%
22%
24%
16%
24%
G20
Argentina
Australia
Brazil
Canada
China
France
Germany
Great Britain
India
Indonesia
Italy
Japan
Mexico
Russia
Saudi Arabia
South Africa
South Korea
Turkey
United States

Global citizenship
What can the COVID-19 pandemic and responses to it tell us about social
transformation?
06

72
Attitudes to global citizenship are relevant to attitudes towards becoming more
effective stewards of the planet.
36% 30%
41%
15%
50% 54%
38% 32%
39%
30% 28% 26%
41%
33%
49%
20% 25%
51%
35%
45%
21% 25%
14%
27%
13% 9%
16% 22% 21%
31%
19% 25%
12%
27% 21%
28% 26%
10%
31%
16%
I feel like a global citizen vs I feel like a national citizen
Global not national citizen: T3B National not global citizen: B3B

73
At G20 level, the groups
of people who have the
highest affinity to
feeling like a global
citizen are similar to
those who show higher
awareness of the need
to protect nature and
support for action
This is highest among those educated
to degree level or higher.
It is also higher among those who hold
‘pro-environmental’ attitudes –
namely those who worry about the state
of nature, believe the benefits of
protecting nature outweigh the costs
and more aware of the need for more
major, social transformation.

Those who feel like global citizens are more worried about the state of nature than those who feel like
national citizens.
74
About the state
of nature today
About the state in
which we will
leave nature for
future generations
54%
68%
0
57%
70%
34%
25%
0
32%
23%
12%
7%
0
11%
7%
National Citizen
Global Citizen
National Citizen
Global Citizen
Worry about the state of nature
NET: Extremely/very worried NET: Not at all/not very worried

Those who feel more like global citizens tend to be more concerned about nature’s ability to meet our
needs in future and being close to earth’s tipping points.
75
If people carry on as we are, nature will still be able to meet the
needs of humans in the future
Nature is already too damaged to continue meeting humans’
needs in the long-term
Other people can be trusted to use nature in a way that is fair to
the needs of everyone
The benefits of taking action to protect nature are greater than
any costs
Because of human activities, the Earth is close to ‘tipping points’
in nature where climate or nature may change suddenly, or may
be more difficult to stabilise in the future
Things that threaten nature can be threats to human health too
51%
54%
0
29%
35%
57%
66%
0
36%
44%
67%
75%
0
70%
80%
85%
85%
22%
24%
0
51%
49%
22%
16%
0
33%
31%
12%
10%
0
12%
8%
5%
7%
National Citizen
Global Citizen
National Citizen
Global Citizen
National Citizen
Global Citizen
National Citizen
Global Citizen
National Citizen
Global Citizen
National Citizen
Global Citizen
National Citizen
Global Citizen

76
80%
of people who feel more
like global citizens agreed
that the Earth is close to
‘tipping points’ due to
human activities
3 in 4
of people who feel more
like global citizens agreed
that the benefits of
protecting nature outweigh
the costs
Q4. To what extent, if at all, do you agree or disagree with the following statements about nature and human needs. All
adults aged 16-75 who answered Q1b. Global Citizen T3B (4085) or National Citizen T3B (7039).

Those who feel like global citizens are more aware of the scientific consensus on the need for major
transformation across the areas presented. But they are just as aware as national citizens of the
consensus on the need for change in our energy systems.
77
60%
39% 37%
32% 31%
27% 27%
60%
44%
41% 40%
35% 35% 33%
The balance between the
use of fossil fuels and
renewable energy
(sources like wind and
solar power) for electricity,
transport, heating and
businesses
What we eat and how it is
produced
How the economy runs
(e.g. the way goods and
services are made, sold,
and used)
The values that guide how
people, businesses and
governments behave
The extent of flying and
shipping, and how these
are powered (by fossil
fuels or renewable
energy)
How unequal things are in
[nation] e.g. the gap
between rich and poor
people
Whether the cost of goods
and services includes the
cost of the damage they
do to nature
In which of the following areas do you think scientists agree that major, transformational change is
needed in the next 10 years to protect and restore nature?
National Citizen Global Citizen

Those who feel like global citizens are more aware of the scientific consensus on a need for
widespread major transformation than those who feel like national citizens.
78
4% 1%
62%
62%
20%
22%
6%
11%
Number of areas aware that scientists agree transformation is needed
6-7 transformations
4-5 transformations
1-3 transformations
No transformations

79
81%
of those who feel
like global citizens
want to do more to
protect and restore
nature in future
Q5a. Which of these best describes how you personally feel? All adults aged 16-75 who answered Q1b. Global Citizen T3B (4085) or National Citizen T3B (7039).
Image credit – Mika Baumeister on unsplash.com

While both groups support cooperation to tackle global challenges, those who feel like global citizens
exhibit higher support for this.
80
9%
3%
62%
81%
I support nations across the world working together to solve global challenges
Agree: T3B Disagree: B3B

On intergenerational values, across the G20 both groups believe the same top 3 values are important to
teach children. But those who feel like global citizens rank protection of nature 4th.
81
62%
60%
64%
29%
35%
37%
43%
31%
24%
28%
19%
23%
64%
56% 55%
41%
34% 33% 32% 32%
26%
23% 22% 22%
Tolerance &
respect for
other people
Feeling of
responsibility
Good manners Protection of
nature inc.
climate
Independence Determination,
perseverance
Hard work Not being
selfish
Imagination Thrift, saving
money and
things
Religious faith Obedience

Summary
82
There is strong support for international co-operation when faced with global challenges, such as protecting and
restoring nature.
Concern about the state of nature and willingness to act to protect and restore nature is apparent across the G20.
What remains is to tackle the barriers to action that people perceive as stopping them from taking action now and to
raise awareness of the immediacy of this issue.
There is also an awareness of the consensus on the need for social transformation, but it is somewhat limited in
scope. People need to know more about the extent of social transformations needed over the next 10 years, and what
this will mean to them and their country.
There is broad acknowledgement that the task will be difficult and take time, and support for a mix of local and global
action to achieve these aims.
Despite the hardship it has caused, the COVID-19 pandemic is also seen as presenting a key opportunity for change
that should be harnessed. People have now seen what action can be taken in a time of crisis and believe that COVID-19
has created a unique moment to transform societies to better deal with ‘shocks’ in future.

83
Who do we need to engage?
for action is highest among…
for action is lowest among…
Women Younger
people (<45)
Degree
educated +
Higher earners
(£45k+)
Parents
Global citizens Those with pro-
environmental
attitudes
Those in urban
areas
Engagement on protecting and restoring nature, the need for
major social change and the need to take action should build
on the established views of these groups
Engagement with these groups will be more
challenging should work to encourage awareness and
support
Men Older people
(45+)
Secondary
educated or
lower
Lower earners
(<£15k)
Those with no
children
Those in
rural areas
National (rather
than global)
citizens
Those with less pro-

How should we engage with different regions?
84
The Global South already
displays broad
acknowledgement of the
problem, support for global
cooperation and willingness
to protect nature. Countries
that feel 'closer to nature' are
especially worried and believe
that nature is already too
damaged. But the Global South
– particularly India – has strong
concerns about the impacts of
action on local economies and
of COVID-19 right now. When
engaging these countries,
messaging should build on
existing awareness and
support while acknowledging
this needs to be balanced with
concerns to maintain public
support and momentum.
Developed nations
Global south
Bolder countries are those warranting particular
attention

How should we engage with different regions?
85
Developed countries found
issues around protecting and
restoring nature more distant.
They were less likely to believe
we are reaching planetary
boundaries, be willing to protect
nature and to think the benefits of
protecting nature outweigh the
costs (as well as being more
likely to think protecting nature
will take less effort). The US and
Canada had consistently lower
levels of awareness and
engagement with solutions,
while Japan was less likely to
feel COVID-19 could be a
transformative moment. When
engaging these nations,
messaging may need to bring
these issues, and the need act,
closer to home. Communication
should educate that these are
real issues and change is
needed.
Developed nations
Global south
Bolder countries are those warranting particular
attention

Appendix
07

Methodology and sample size by country
87
Country Method Sample size Language interviewed conducted in
Argentina Online 1000 Spanish (Argentinian)
Australia Online 1001 English
Brazil Online 1000 Portuguese
Canada Online 1096 English or French (Canadian)
China Online 1000 Chinese (Mandarin)
France Online 1092 French (Standard)
Germany Online 1097 German
Great Britain Online 1096 English
India Online 1000 English
Indonesia Online 1000 Indonesian
Italy Online 1096 Italian
Japan Online 1000 Japanese
Mexico Online 1000 Spanish (Mexican)
Russia Online 1080 Russian
Saudi Arabia Online 1000 Arabic
South Africa Online 1000 English
South Korea Online 1000 Korean
Turkey Online 1078 Turkish
United States Online 1100 English (US)

Earth Day and Perils of Perception data referenced within this report are drawn from four sample sets:
88
1 2 4
3
Worldwide 30 market study
2021
Worldwide 29 market study
2020
Subsets of the 2021 and
2020 worldwide studies
30 markets around the world via the
Ipsos Online Panel system. Total base:
21,011 online adults aged 16-74 across
30 markets. Fieldwork dates: Friday,
February 19 to Friday, March 5, 2021.
The markets reporting herein are
Argentina, Australia, Belgium, Brazil,
Canada, China, Chile, Colombia,
France, Great Britain, Germany,
Hungary, Hong Kong, India, Italy,
Japan, Malaysia, Mexico, the
Netherlands, Peru, Poland, Russia,
Saudi Arabia, South Africa, South
Korea, Spain, Sweden, Switzerland,
Turkey and the United States of
America.
29 markets around the world via the
Ipsos Online Panel system. Total base:
20,590 online adults aged 16-74 across
29 markets. Fieldwork dates: Friday,
February 21 to Friday, March 6, 2020.
The markets reporting herein are
Argentina, Australia, Belgium, Brazil,
Canada, China, Chile, Colombia,
France, Great Britain, Germany,
Hungary, India, Italy, Japan, Malaysia,
Mexico, Netherlands, New Zealand,
Peru, Poland, Russia, Saudi Arabia,
South Africa, South Korea, Spain,
Sweden, Turkey and the United States
of America.
For some charts within this deck,
subsets of the 30 and 29 market
worldwide studies conducted in 2021
and 2020 have been used. These
include:
• A 12 market sub-set of the 30
markets in the 2021 worldwide study;
and
markets in the 2020 worldwide study.
Please consult the base notes of
comparator charts for a full list of the
markets included therein.
12 market online study
2014
A 12 market online study, conducted via
the Ipsos Online Panel system between
26th September and 10th October 2014.
Total base: 12,135 online adults aged
18-65 across 12 markets. The markets
reporting herein are Brazil, China,
France, United Kingdom, Germany,
India, Italy, Japan, Poland, Russia,
South Africa and the United States of
America.
NOTE: The sample in 2014 includes the
United Kingdom of Great Britain and
Northern Ireland.
Subsets of the 2021 and
2020 worldwide studies
12 market online study
2014

Nearly 3 in 5 people across the G20 countries are worried about the state of nature today. As expected,
this also correlates with concern about the state of nature in future
89
57%
79%
77%
74%
70%
69%
68%
68%
66%
64%
57%
57%
57%
50%
46%
46%
46%
46%
44%
26%
33%
17%
20%
22%
21%
27%
28%
26%
27%
32%
36%
36%
34%
37%
42%
45%
41%
35%
44%
48%
10%
4%
2%
3%
9%
4%
5%
6%
7%
5%
7%
7%
10%
12%
12%
9%
13%
19%
11%
26%
G20
Turkey
Mexico
Brazil
India
Italy
Argentina
Indonesia
South Africa
South Korea
Russia
Germany
France
Canada
Great Britain
China
Australia
United States
Japan
Saudi Arabia
G20 vs countries: Concern for the state of nature today
NET: Extremely/very worried Don't know / other NET: Not at all/not very worried
Those more likely to than average to feel
concerned about the state of nature today
tend to:
• Be women (62%), aged 25-34 (60%),
be educated to degree level or higher
(61%) and earn £45k+ (60%)
• Feel like a global citizen (68%)
• Worry about the state of nature in
future as well (85%)
• Believe the benefits of protecting
nature outweigh the costs (67%)
• Believe we need more transformative
change (4-5 transformations: 73%; 6-7
transformations: 83%)

Those more likely to than average to feel
concerned about the state of nature for
future generations tend to:
• Be women (64%), aged 25-34 (63%)
and be educated to degree level or
higher (63%)
• Feel like a global citizen (70%)
• Worry about the state of nature today
(89%)
• Believe the benefits of protecting
nature outweigh the costs (69%)
• Believe we need more transformative
change (4-5 transformations: 74%; 6-
7 transformations: 84%)
60%
83%
81%
77%
72%
70%
70%
69%
68%
66%
59%
59%
58%
53%
51%
49%
47%
47%
47%
31%
31%
14%
18%
18%
24%
22%
25%
25%
27%
28%
33%
31%
34%
35%
35%
33%
43%
43%
40%
45%
9%
3%
2%
5%
4%
8%
6%
6%
5%
6%
7%
10%
8%
12%
14%
17%
9%
10%
13%
24%
G20
Turkey
Mexico
Brazil
Italy
India
Indonesia
South Africa
Argentina
South Korea
Germany
France
Russia
Canada
Australia
United States
China
Japan
Great Britain
Saudi Arabia
G20 vs countries: Concern about the state of nature in future
NET: Extremely/very worried Don't know / other NET: Not at all/not very worried
3 in 5 people are also concerned about the state of nature in future. Unsurprisingly, the profile of those
who are worried is similar to those concerned about the current state of nature.
90

Across the G20 countries, people recognized the interconnectedness of human life and nature. 4 in 5
recognized that things that threaten nature can also threaten human health.
91
84%
73%
69%
59%
50%
38%
30%
6%
10%
11%
18%
22%
32%
50%
Things that threaten nature can be threats to human health too
Because of human activities, the Earth is close to ‘tipping points’ in nature
where climate or nature may change suddenly, or may be more difficult to
stabilise in the future
The benefits of taking action to protect nature are greater than any costs
Nature is already too damaged to continue meeting humans’ needs in the
long-term
Other people can be trusted to use nature in a way that is fair to the
needs of everyone
If people carry on as we are, nature will still be able to meet the needs of
humans in the future

People across the G20 countries supported empowering local communities and prioritizing people and
nature over profit. They also believed that the solutions to protect nature largely exist already, but have
not been implemented.
92
79%
74%
71%
64%
44%
30%
25%
14%
16%
18%
20%
26%
17%
21%
5%
7%
8%
12%
25%
50%
50%
3%
3%
3%
4%
6%
3%
4%
Decisions about nature that affect communities must involve the
communities (e.g. regions, cities, towns/villages) they will affect
The way [country]’s economy works should prioritise the health and
wellbeing of people and nature rather than focussing solely on profit and
increasing wealth in [country]
Most of the things we can do to protect and restore nature are already
known, but not yet put into practice
International organisations like the United Nations should be given more
power to protect and restore nature at a global level
Government action to protect and restore nature will not benefit people in
[country] in the short term (over the next 3-5 years)
If people carry on as we are, nature will still be able to meet the needs of
humans in the future
[Country]’s Government should prioritise jobs and business profits in
existing industries, even if this means some harm to nature
NET: Strongly/tend to agree Neither agree nor disagree NET: Strongly/tend to disagree Don’t know

Across the G20 group, three quarters of people believed that protecting nature for future generations
would take a lot of effort. There were also indications of support for uptake of science based targets for
nature.
93
75%
71%
66%
54%
46%
43%
32%
9%
5%
8%
20%
21%
25%
34%
It would take a huge amount of effort for people to protect nature and
make it more resilient for future generations
Targets for achieving the protection and restoration of nature should be
based on science
When choosing where to live or where to visit, I would be more attracted
to cities that work to protect nature, than to cities that do not do this
People and nature are often in opposition – what is good for people is
often bad for nature
In the main, the media in [country] report on issues of nature and climate
change in ways that leave me unclear about what I can do to help
In the main, the media in [country] report on issues of nature and climate
change in ways that help me to understand these issues
When choosing between products or services, it makes no difference to
me if the business supplying these has set targets based on science to
protect and restore nature
NET: Strongly/tend to agree Don’t know / Other NET: Strongly/tend to disagree

STATEMENT: Other people can be trusted to use nature in a way that is fair to the needs of everyone
94
36%
75%
60%
57%
52%
50%
46%
44%
44%
44%
36%
35%
29%
24%
24%
22%
22%
21%
20%
19%
26%
19%
20%
28%
29%
20%
30%
19%
20%
38%
29%
22%
41%
31%
28%
33%
35%
28%
15%
27%
34%
5%
18%
11%
14%
29%
19%
32%
32%
18%
32%
39%
19%
41%
45%
39%
39%
47%
63%
51%
4%
1%
2%
4%
5%
2%
6%
5%
4%
1%
3%
4%
11%
4%
3%
6%
4%
4%
1%
3%
G20
Indonesia
India
Russia
Saud Arabia
South Africa
Italy
Argentina
Mexico
China
South Korea
Brazil
Japan
United States
Australia
Germany
France
Great Britain
Turkey
Canada
Don’t know

STATEMENT: THE BENEFITS OF TAKING ACTION TO PROTECT NATURE ARE GREATER THAN ANY
COSTS
95
69%
87%
85%
82%
78%
78%
74%
74%
73%
73%
70%
70%
68%
67%
67%
65%
61%
58%
53%
44%
17%
7%
12%
13%
11%
11%
15%
11%
10%
8%
20%
17%
18%
20%
17%
23%
20%
23%
30%
27%
11%
4%
3%
4%
10%
9%
7%
12%
13%
17%
8%
11%
8%
10%
14%
10%
16%
14%
9%
23%
3%
2%
1%
0%
1%
2%
3%
2%
4%
2%
1%
2%
6%
3%
1%
2%
3%
6%
8%
7%
G20
Brazil
Indonesia
China
South Africa
India
South Korea
Mexico
Argentina
Turkey
Russia
Australia
Saudi Arabia
Italy
Canada
Great Britain
United States
Germany
Japan
France
Don’t know

STATEMENT: things that threaten nature can be threats to human life too
96
84%
91%
91%
90%
90%
87%
85%
85%
85%
84%
82%
82%
81%
81%
81%
81%
80%
80%
76%
74%
9%
5%
3%
7%
7%
8%
8%
8%
6%
9%
6%
11%
12%
7%
11%
12%
11%
8%
14%
16%
6%
3%
6%
2%
3%
4%
5%
5%
8%
6%
10%
4%
5%
11%
6%
4%
8%
9%
8%
5%
2…
1%
1%
0%
1%
1%
1%
2%
1%
1%
2%
3%
2%
1%
2%
3%
1%
3%
3%
5%
G20
Brazil
Turkey
China
Indonesia
Russia
Canada
South Korea
South Africa
Italy
Argentina
Saudi Arabia
United States
Mexico
Australia
Germany
India
France
Great Britain
Japan
Don’t know

STATEMENT: decisions about nature that affect communities must involve the communities (e.g.
Regions, cities, towns/villages) they will affect
97
78%
87%
86%
85%
84%
82%
81%
81%
80%
80%
80%
79%
78%
77%
77%
77%
76%
72%
72%
63%
14%
8%
8%
12%
11%
14%
16%
13%
13%
11%
9%
10%
14%
14%
15%
14%
16%
19%
17%
24%
5%
4%
4%
2%
3%
3%
2%
3%
5%
5%
8%
8%
4%
5%
5%
7%
4%
6%
4%
5%
3%
1%
2%
1%
2%
2%
1%
3%
2%
3%
4%
2%
3%
4%
3%
2%
4%
3%
7%
7%
G20
South Africa
Turkey
Indonesia
Canada
Russia
China
United States
Italy
Brazil
Argentina
Mexico
France
Germany
Australia
India
South Korea
Great Britain
Saudi Arabia
Japan
Don’t know

STATEMENT: international organizations like the UN should be given more power to protect and
restore nature at a global level
98
63%
76%
76%
75%
73%
71%
70%
67%
67%
66%
64%
62%
61%
60%
59%
58%
54%
51%
50%
49%
21%
14%
11%
20%
15%
14%
14%
26%
18%
21%
20%
24%
21%
28%
18%
24%
25%
24%
26%
24%
12%
8%
11%
4%
9%
12%
13%
5%
9%
8%
14%
11%
12%
9%
17%
10%
17%
20%
17%
22%
4%
2%
2%
1%
3%
3%
2%
2%
6%
5%
2%
4%
5%
3%
5%
8%
4%
5%
8%
5%
G20
India
Turkey
China
Italy
Brazil
Mexico
Indonesia
Germany
France
South Africa
Russia
Great Britain
South Korea
Argentina
Japan
Australia
Canada
Saudi Arabia
United States
Don’t know

STATEMENT: the way [country]’s economy works should priorities the health and wellbeing of people
and nature rather than focusing solely on profit and increasing wealth in [country]
99
74%
86%
85%
84%
79%
78%
78%
77%
77%
75%
73%
73%
71%
71%
70%
69%
69%
68%
61%
59%
16%
11%
9%
11%
11%
12%
14%
15%
14%
15%
14%
18%
18%
20%
21%
18%
21%
19%
26%
23%
7%
1%
5%
4%
8%
8%
7%
5%
7%
6%
10%
6%
8%
6%
9%
10%
6%
11%
7%
10%
3%
1%
2%
2%
1%
2%
1%
2%
2%
3%
3%
4%
3%
2%
0%
3%
4%
2%
5%
8%
G20
Indonesia
Turkey
Russia
Mexico
Brazil
South Africa
Italy
India
France
Argentina
Germany
Australia
South Korea
China
Canada
Great Britain
United States
Japan
Saudi Arabia
Don’t know

STATEMENT: [country]’s government should priorities jobs and business profits in existing industries,
even if this means some harm to nature
100
25%
50%
33%
31%
30%
28%
27%
27%
25%
24%
24%
23%
22%
22%
21%
19%
19%
19%
19%
19%
21%
16%
12%
16%
26%
22%
17%
21%
25%
21%
15%
30%
22%
20%
27%
25%
24%
12%
13%
36%
50%
32%
53%
51%
35%
46%
52%
51%
47%
51%
59%
44%
53%
54%
48%
52%
53%
67%
64%
39%
4%
1%
2%
1%
9%
4%
4%
1%
4%
4%
2%
3%
3%
5%
5%
4%
5%
3%
4%
7%
G20
India
Mexico
South Africa
Saudi Arabia
Italy
Argentina
China
United States
Australia
Indonesia
South Korea
Canada
Russia
Great Britain
France
Germany
Turkey
Brazil
Japan
Don’t know

STATEMENT: government action to protect and restore nature will not benefit people in [country] in the
short term (over the next 3-5 years)
101
44%
63%
54%
53%
51%
51%
51%
50%
48%
46%
45%
43%
42%
42%
40%
38%
32%
31%
29%
26%
26%
20%
28%
21%
26%
19%
18%
18%
30%
26%
28%
23%
24%
27%
39%
23%
31%
31%
27%
28%
25%
15%
12%
21%
16%
22%
28%
25%
14%
20%
22%
28%
31%
26%
11%
32%
33%
35%
35%
44%
6%
2%
7%
4%
6%
8%
4%
7%
8%
7%
5%
6%
3%
5%
10%
6%
4%
3%
9%
1%
G20
India
France
Mexico
Italy
Argentina
Turkey
Brazil
Germany
Great Britain
Russia
Canada
South Africa
Australia
Japan
United States
South Korea
Indonesia
Saudi Arabia
China
Don’t know

STATEMENT: most of the already things we can do to protect and restore nature are known, but not yet
put into practice
102
71%
86%
81%
80%
79%
79%
78%
77%
76%
74%
69%
69%
69%
69%
67%
65%
64%
61%
58%
54%
18%
7%
11%
13%
10%
10%
13%
16%
18%
17%
22%
18%
19%
18%
21%
22%
21%
23%
26%
31%
8%
4%
7%
6%
9%
8%
7%
4%
4%
5%
7%
9%
8%
8%
8%
8%
11%
8%
8%
15%
3%
2%
2%
1%
2%
3%
2%
3%
2%
3%
2%
3%
4%
5%
4%
5%
4%
8%
7%
0%
G20
Brazil
Turkey
South Africa
Mexico
Argentina
India
Italy
Indonesia
Russia
South Korea
Canada
France
Germany
Australia
Great Britain
United States
Saudi Arabia
Japan
China
Don’t know

STATEMENT: targets for achieving the protection and restoration of nature should be based on science
103
72%
91%
88%
82%
82%
81%
77%
72%
71%
71%
71%
70%
70%
67%
67%
67%
64%
56%
55%
52%
19%
8%
7%
13%
12%
15%
15%
19%
19%
20%
18%
21%
19%
21%
21%
18%
21%
31%
27%
35%
5%
1%
4%
3%
2%
2%
5%
4%
5%
5%
6%
5%
5%
6%
6%
8%
10%
4%
15%
6%
4%
0%
2%
2%
4%
1%
2%
5%
5%
4%
5%
4%
5%
5%
5%
7%
4%
9%
3%
7%
G20
China
Turkey
Russia
Saudi Arabia
Indonesia
India
Italy
Canada
South Korea
Brazil
United States
Germany
Great Britain
Australia
Argentina
Mexico
Japan
South Africa
France
Don’t know

STATEMENT: when choosing between products or services, it makes no difference to me if the
business supplying these has set targets based on science to protest and restore nature
104
32%
60%
47%
40%
39%
37%
35%
32%
31%
31%
30%
29%
29%
28%
27%
24%
24%
23%
22%
19%
29%
20%
25%
23%
25%
30%
19%
44%
33%
34%
30%
35%
26%
32%
33%
30%
30%
39%
35%
16%
35%
17%
24%
31%
29%
30%
42%
20%
31%
33%
35%
31%
42%
35%
40%
41%
42%
29%
39%
62%
4%
2%
4%
6%
7%
3%
4%
4%
5%
2%
5%
4%
3%
5%
1%
4%
4%
10%
4%
3%
G20
India
Mexico
Argentina
Saudi Arabia
South Africa
Brazil
Russia
Great Britain
Indonesia
Australia
United States
Italy
Germany
China
Canada
South Korea
Japan
France
Turkey
Don’t know

STATEMENT: in the main, the media in [country] report on issues of nature and climate change in ways
that help me to understand these issues
105
43%
74%
60%
53%
52%
50%
50%
49%
47%
45%
41%
40%
40%
35%
35%
34%
32%
32%
32%
25%
28%
19%
21%
24%
28%
28%
19%
37%
24%
21%
31%
30%
31%
31%
33%
19%
20%
32%
32%
38%
26%
7%
16%
14%
16%
18%
29%
10%
27%
29%
24%
26%
27%
31%
27%
43%
44%
32%
33%
29%
4%
0%
2%
9%
4%
5%
2%
3%
2%
4%
5%
4%
3%
4%
5%
4%
3%
4%
3%
8%
G20
China
India
Saudi Arabia
South Korea
Germany
Mexico
Indonesia
South Africa
Brazil
Great Britain
Italy
Russia
United States
Canada
Argentina
Turkey
Australia
France
Japan
Don’t know

STATEMENT: in the main, the media in [country] report on issues of nature and climate change in ways
that leave me unclear about what i can do to help
106
46%
64%
59%
57%
57%
56%
55%
49%
49%
48%
46%
42%
42%
42%
40%
38%
38%
36%
34%
31%
29%
20%
19%
24%
18%
22%
27%
29%
21%
32%
30%
32%
34%
28%
35%
37%
32%
41%
32%
32%
21%
13%
21%
17%
21%
17%
13%
19%
27%
15%
20%
21%
19%
19%
21%
17%
26%
19%
30%
36%
4%
2%
2%
3%
5%
5%
4%
3%
4%
5%
3%
5%
4%
10%
4%
8%
4%
3%
5%
1%
G20
India
Mexico
South Africa
Argentina
Brazil
Italy
Russia
Turkey
Australia
France
United States
Canada
Saudi Arabia
Great Britain
Japan
South Korea
Indonesia
Germany
China
Don’t know

STATEMENT: people and nature are often in opposition – what is good for people is often bad for
nature
107
53%
74%
67%
66%
65%
65%
62%
61%
59%
57%
54%
53%
50%
49%
48%
48%
46%
46%
38%
27%
22%
17%
22%
13%
22%
19%
24%
19%
20%
21%
24%
24%
26%
16%
23%
24%
26%
25%
28%
28%
21%
7%
6%
17%
12%
14%
12%
19%
18%
18%
19%
19%
19%
33%
26%
22%
25%
25%
30%
44%
3%
2%
6%
4%
1%
3%
2%
2%
4%
4%
3%
4%
4%
2%
2%
7%
3%
4%
4%
1%
G20
Russia
Japan
Brazil
Indonesia
Mexico
South Korea
South Africa
India
Argentina
Italy
Germany
Great Britain
Turkey
Canada
Saudi Arabia
France
Australia
United States
China
Don’t know

STATEMENT: it would take a huge amount of effort for people to protect nature and make it more
resilient for future generations
108
74%
91%
89%
86%
83%
83%
82%
80%
79%
79%
78%
77%
76%
74%
71%
62%
60%
59%
59%
53%
14%
5%
9%
11%
10%
8%
13%
9%
13%
8%
13%
16%
15%
12%
19%
18%
19%
21%
18%
23%
10%
3%
1%
2%
4%
7%
4%
9%
4%
10%
6%
5%
7%
12%
5%
18%
18%
15%
19%
20%
3%
1%
1%
1%
2%
1%
1%
3%
4%
3%
2%
3%
2%
2%
6%
2%
3%
4%
3%
4%
G20
Turkey
Indonesia
China
South Korea
Mexico
Russia
Brazil
Saudi Arabia
Argentina
India
France
Italy
South Africa
Japan
Canada
Australia
Great Britain
United States
Germany
Don’t know

STATEMENT: when choosing where to live or where to visit, i would be more attracted to cities that
work to protect nature, than to cities that do not do this
109
65%
80%
78%
77%
76%
75%
75%
74%
73%
72%
67%
66%
63%
60%
58%
57%
56%
53%
48%
45%
23%
13%
19%
14%
15%
18%
16%
18%
22%
16%
21%
23%
26%
26%
29%
29%
30%
30%
30%
39%
8%
4%
2%
7%
5%
6%
7%
5%
4%
10%
8%
8%
7%
9%
8%
10%
11%
10%
14%
11%
4%
3%
1%
2%
4%
1%
2%
2%
0%
2%
4%
3%
4%
4%
4%
4%
3%
7%
8%
4%
G20
Brazil
Indonesia
India
Saudi Arabia
South Africa
Mexico
Italy
China
Turkey
Argentina
South Korea
France
Canada
Great Britain
Australia
United States
Japan
Germany
Russia
Don’t know

STATEMENT: the COVID-19 pandemic is a unique moment to transform societies to be able to better
deal with ‘shocks’ (such as pandemics and other extreme events) in future
110
71%
81%
81%
79%
78%
78%
77%
76%
76%
74%
72%
72%
70%
70%
69%
68%
64%
58%
57%
56%
17%
11%
12%
13%
12%
12%
13%
19%
19%
12%
17%
14%
19%
19%
18%
21%
18%
28%
21%
25%
9%
4%
6%
6%
7%
8%
9%
4%
4%
12%
8%
12%
8%
9%
9%
9%
14%
7%
17%
16%
3%
4%
1%
2%
2%
2%
2%
2%
0%
2%
3%
3%
3%
3%
4%
2%
3%
8%
4%
3%
G20
Saudi Arabia
South Africa
India
Argentina
Brazil
Mexico
Indonesia
China
Turkey
Italy
Canada
Great Britain
Australia
France
South Korea
United States
Japan
Germany
Russia
Don’t know

STATEMENT: people have enough to worry about with COVID-19 right now, this is not the time to be
talking about restoring nature
111
26%
56%
43%
33%
27%
27%
25%
25%
25%
24%
24%
24%
24%
24%
22%
21%
21%
21%
16%
14%
21%
17%
24%
36%
21%
23%
22%
21%
21%
22%
26%
22%
20%
18%
19%
21%
15%
24%
14%
14%
51%
26%
28%
26%
48%
48%
50%
51%
52%
51%
47%
52%
53%
55%
59%
57%
62%
53%
69%
69%
2%
2%
5%
6%
3%
1%
2%
3%
2%
2%
3%
2%
3%
3%
1%
0%
2%
2%
1%
2%
G20
India
Saudi Arabia
Japan
Great Britain
Indonesia
Italy
Russia
Canada
Australia
South Korea
United States - G20 (I)
Germany
Argentina
South Africa
China
Mexico
France
Turkey
Brazil
Don’t know

STATEMENT:the COVID-19 pandemic has shown how quickly people can change their behaviour in a
crisis
112
75%
87%
84%
82%
81%
81%
81%
80%
79%
78%
77%
76%
75%
73%
70%
70%
68%
68%
67%
50%
14%
6%
8%
15%
11%
14%
12%
11%
10%
13%
12%
14%
12%
15%
20%
17%
16%
18%
20%
27%
9%
6%
7%
3%
4%
4%
5%
7%
9%
7%
9%
8%
11%
10%
8%
10%
12%
13%
11%
16%
2%
1%
2%
0%
4%
1%
2%
2%
2%
2%
2%
3%
2%
3%
2%
2%
4%
2%
2%
7%
G20
South Africa
Turkey
China
Saudi Arabia
Indonesia
India
Mexico
Argentina
Australia
Brazil
Great Britain
Canada
France
South Korea
United States
Germany
Italy
Russia
Japan
Don’t know

STATEMENT: [country]’s government should communicate directly with people about restoring nature,
in a way similar to how they have communicated about the COVID-19 pandemic
113
73%
88%
83%
82%
80%
79%
78%
77%
77%
76%
75%
72%
71%
70%
69%
68%
67%
67%
63%
58%
17%
7%
14%
9%
11%
12%
14%
17%
17%
12%
15%
13%
20%
19%
25%
19%
18%
20%
20%
26%
7%
5%
2%
7%
6%
8%
5%
4%
4%
9%
3%
11%
6%
8%
4%
10%
9%
10%
13%
8%
3%
0%
1%
2%
4%
2%
3%
2%
3%
3%
6%
3%
3%
3%
1%
3%
5%
4%
3%
8%
G20
South Africa
Indonesia
Mexico
Turkey
India
South Korea
Russia
Italy
Argentina
Saudi Arabia
Brazil
Great Britain
Australia
China
Canada
Germany
France
United States
Japan
Don’t know

STATEMENT: the COVID-19 pandemic has made me more aware of how connected people are to others
across the world
114
68%
85%
82%
81%
80%
79%
78%
78%
76%
71%
71%
70%
63%
63%
62%
60%
54%
54%
53%
49%
19%
9%
12%
14%
13%
13%
13%
18%
14%
17%
16%
19%
24%
20%
22%
26%
26%
26%
25%
28%
10%
5%
6%
4%
3%
6%
8%
2%
9%
10%
10%
8%
11%
14%
14%
10%
14%
18%
19%
19%
3%
1%
1%
1%
4%
3%
1%
2%
2%
2%
3%
3%
3%
3%
2%
4%
5%
3%
3%
3%
G20
Turkey
South Africa
China
Saudi Arabia
India
Brazil
Indonesia
Mexico
Argentina
South Korea
Italy
Australia
Germany
Canada
Great Britain
Japan
Russia
United States
France
Don’t know

Views about being a global citizen are more mixed: 1 in 5 feel like a global citizen – especially in the
global south. By comparison, a third feel closer to their own nationality – notably in south-east Asia.
115
Those more likely to than average to
feel like a global citizen tend to:
• Be educated to degree level or
higher (22%)
• Worry about the state of nature,
both now (24%) and in future
(24%)
• Believe the benefits of
protecting nature outweigh the
costs (22%)
• Believe we need more
transformative change (6-7
transformations: 29%)
36% 35% 30%
20% 15%
33%
25% 30% 25%
33%
39%
48%
28%
38%
45% 41%
49%
41%
51% 54%
20%
32% 31% 28% 27% 27% 26% 25% 25% 22% 22% 21% 19% 16% 15% 14% 13% 12% 10% 9%
G20 vs countries: Citizenship attitudes
Global not national citizen: T3B National not global citizen: B3B

ISO 20252 – is the international market research specific standard that
supersedes BS 7911 / MRQSA & incorporates IQCS (Interviewer Quality
Control Scheme); it covers the 5 stages of a Market Research project.
Ipsos MORI was the first company in the world to gain this accreditation.
Ipsos MORI’s Standards & Accreditations
116
Ipsos MORI's standards & accreditations provide our clients with the peace of mind that they can always depend on us to deliver reliable, sustainable findings.
Moreover, our focus on quality and continuous improvement means we have embedded a 'right first time' approach throughout our organisation.
The (EU) 2016/679 General Data Protection Regulation (GDPR) & the
UK Data Protection Act 2018 (DPA) – Ipsos MORI is required to comply
with the General Data Protection Regulation and the UK Data Protection
Act; it covers the processing of personal data and the protection of
privacy.
Ipsos MORI is an active member of EphMRA and BHBIA.
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assessment validated for certification in 2016. Cyber Essentials defines a
set of controls which, when properly implemented, provide organisations
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the internet.
Fair Data – Ipsos MORI is signed up as a ‘Fair Data’ Company by
agreeing to adhere to ten core principles. The principles support and
complement other standards such as ISOs, and the requirements of Data
Protection legislation.
This work was carried out in accordance with the requirements of the
international quality standard for market research, ISO 20252 and with the Ipsos
MORI Terms and Conditions.
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MORI endorse and support the core MRS brand values of professionalism,
research excellence and business effectiveness, and commit to comply
with the MRS Code of Conduct throughout the organisation & we were the
first company to sign our organisation up to the requirements & self
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lead.
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improvement through quality management systems. In 1994 we became one of the
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ISO 27001 – International standard for information security designed to ensure the
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Suggested citation:
Gaffney et al. Global Commons Survey: attitudes to transformation and
planetary stewardship. Global Commons Alliance.
August 2021.
117

The Global Commons Survey (G20 countries)

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