1. Page 1 of 7 @ Curriculum Vitae Dr. Gurdev Singh Thakur
CV: DR. GURDEV SINGH THAKUR
Contact Info: + 91 9459747816
+ 91 9736477997
E-mail: dr.gsthakur@gmail.com
[1] OBJECTIVES
I intuitively feel that professional dexterity is above all for me and organizational
development thereof is inbound to spur in all directions. I wish to pursue academic career
in the world of academia that provides ample opportunities, avenues for academic
excellence and to serve the society through this noble modal of transforming lives.
Secondly I am affirmative to enhance academic career invariably based on intellect and
expanding frontiers of knowledge. I’ll always be employing embedded skill mix,
augment dedication, loyalty and sincerity towards the achievement of organizational
goals.
[2] PROFESSIONAL, RESEARCH & TEACHING EXPERIENCE=25 Years
(A) PROFESSIONAL EXPERIENCE (ADMINISTRATION): 7 years 8 months
Served Indian Air Force (IAF) in the administrative branch terminologically known as
Human Resource Management Flight (HRM Flt) whereby I had always been adjudged as
exemplary Air Warrior.
(B) TEACHING & APPROVALS: 18 years
 Faculty of Management Studies and Professor-cum-Dean/Director-Principal;
Management Studies: > 18 years,
 Approved as Director, DAV Institute of Management by the Selection Committee
constituted by DAV Managing Committee vide letter no. 6772 dated 01st September
2009 at DAV College, Sector-10, Chandigarh.
 Letter of Approval (LOA) as regular Principal (RPEC-IMT), Mohali issued by
Punjabi University-Patiala from 14th February 2012 vide endorsement number
11680-82 dated 10th September 2012.
 Principal, Cordia Institute of Business Management (CIBM)-Sanghol from 08th April
2013 duly selected through the Punjabi University Selection Panel on 19th March
2013 and thereof approved as Principal of the CIBM, Sanghol.
[3] PROJECTS UNDERTAKEN
Project I: MBA Project: “Market Potential of Rosin and Turpentine Oil at
Synchronous Context” for Rosin & Turpentine Oil Factory Bilaspur (HP).
Project II: Ph.D Thesis: Ph.D thesis entitled “Survey of Public Attitudes towards
Advertising – A Qualitative Study of Viewers’ Reactions, Perceptions and
Evaluations”, approved by the Himachal Pradesh University Shimla vide
University Notification No. Ph.D/2005-01 dated 11th January 2005.

2. Page 2 of 7 @ Curriculum Vitae Dr. Gurdev Singh Thakur
[4] PUBLICATIONS: BOOKS/RESEARCH PAPERSIN JOURNALS/ CONFERENCES/
EDITOR
(A) PUBLISHED BOOKS : 06
(B) PUBLISHED RESEARCH PAPERS : 18
(C) Editor (Journals) : 03
(D) Workshops/FDP/Guest Lectures : 24
[A] PUBLISHED BOOKS: 06
[i] Marketing Research – Concepts and Applications for MBA students of PTU and
its affiliated colleges. Authors; Dr. Balram Dogra, Dr. Gurdev Singh Thakur &
Mr. Rajesh Verma. ISBN 978-81-272-3923-7. Year of publication 2007. Total
Chapters 18 (406 pages); 9 chapters each by Dr. Gurdev Singh Thakur and Dr.
Rajesh Verma & Dr. Balram Dogra invariably did only proof reading.
[ii] Services Marketing – for MBA students of PTU and its affiliated colleges.
Authors: Dr. Gurdev Singh Thakur & Mrs. Supreet Babrah. ISBN 978-81-272-
5682-1. Year of Publication 2009. Total Chapters 23 (561 pages); Authors
contribution ratio 60% and 40% main and co-author.
[iii] Fundamentals of Marketing Research – a simplified and Uni-dimensional
approach towards the learning of Marketing Research for BBA Students of PTU
and its affiliated colleges and pioneering Researchers. Authors: Dr. Suresh
Kumar, Dr. Gurdev Singh Thakur & Mrs. Supreet Babrah. ISBN 978-81-272-
3936-7. Year of Publication 2007. Total Chapters: 17 (Pages 348), Dr. Gurdev
Singh Thakur contributed 10 Chapters, 9 by Ms. Supreet Sandhu and Dr. Suresh
Kumar invariably did the proof reading.
[iv] Services Marketing - A Paradigm Shift towards Global Services Economies – for
MBA students of Biju Patnaik University of Technology – Orissa. Authors; Dr.
Gurdev Singh Thakur & Mrs. Supreet Babrah. ISBN 978-81-272-5123-9. Year of
publication 2009. Total Chapters 17(Pages 344). Authors contribution: Main and
co-author; 60:40.
[v] Services Marketing-Service Economy and Marketing heartrending towards its
zenith for M.G. University Kotayam. Authors Dr. Gurdev Singh Thakur & Mrs.
Supreet Babrah. ISBN 978-81-272-5402-5. Year of Publication 2009. Total
Chapters 19 (Pages: 324). Authors contribution: Main and co-author; 60:40.
[vi] Marketing Research-Concepts and Applications for BBA students of Madras
University. Authors; Dr. Gurdev Singh Thakur & Mrs. Supreet Babrah. ISBN
978-81-272-5776-7. Year of publication 2009. Total Chapters 12 (Pages 269);
Authors contribution: Main and co-author; 60:40.
[B) PUBLISHED RESEARCH PAPERS
(i) Published in Journals (Published): 10
(ii) Presented/Published in Conference Proceedings/Edited Books: 08
(i) Published in Journals: 09
(i-a) E-Commerce a Modern Solution to Global Business; a Comprehensive Analysis

3. Page 3 of 7 @ Curriculum Vitae Dr. Gurdev Singh Thakur
of e-Commerce, Electronic Infrastructure, Trends and Risk Factors. Authors: Dr.
Gurdev Singh Thakur, Mr. Sudhir Goyal and Rajesh Bagga & Mr. Harvinder
Singh. Paper is published in the Bi-annual Research Journal of IMS-Noida “IMS
Manthan”- Journal of International Repute. April, 2006. Vol-1, No.1 (ISSN-0974-
7141). PP. 69-80.
(i-b) E-Procurement; a paradigm shift from conventional procurement to modern
electronic procurement. Authors; Dr. Gurdev Singh Thakur & Mr. Ashu Gupta.
Published in the bi-annual journal; Apeejay Journal of Management &
Technology; Vol.1, No.2, July 2006 (ISSN: 0974-3294). PP. 42-49.
(i-c) A Broad Spectrum Review of Indian Organized and Un-organized Retailing
Sector at Defacto Context. Author; Dr. Gurdev Singh Thakur. Published in
refereed journal; Rattan International Journal of Management & Technology
(RIJMT). Vol.1. December 2011 (ISSN-2277-2731). PP. 68-70.
(i-d) Review of Advertising Scenario and Envisioning Future ahead in Indian and
Global Context: Dr. Gurdev Singh Thakur. Published in refereed journal; Rattan
International Journal of Management & Technology (RIJMT). Vol.II, July 2012
(ISSN-2277-2731). PP. 30-37.
(i-e) Envisioning & Retrospection of Customer Psycho-Analytical Perceptual Mapping
Dilemma: Decision making shifts through Right to Left Brain. Author: Dr.
Gurdev Singh Thakur, “International Journal of Organizational Behaviour &
Management Perspectives ©”, “Pezzottaite Journals”, Vol.2, Number 4, October
– December’ 2013, PP. 567-573 and ISSN (P):2279-0950, (O):2279-0969. IF-
2012:2.9 & IF-2013: 5.071.
(i-f) “A Study of 360 Degree Political Marketing Campaign through all Media with
Special Reference to India’s Lok Sabha Election 2014.” Author: Dr. Gurdev
Singh Thakur, International Journal of Applied Services Marketing Perspectives;
July-September 2014, PP. 1062-1071, ISSN: 2279-0977 (Print) ISSN: 2279-0985
(Online); IF-2012: 3.23, IF-2013: 5.057.
(i-g) “A Study of Rural Market; Prone to Look-a-Like or Fake Products with Special
Reference to Himachal Pradesh” in the months of Jan-March 2015. Author: Dr.
Gurdev Singh Thakur, Published in International Journal of Retailing & Rural
Business Perspectives; January-March 2015, PP. 1391-95, ISSN: 2279-0934
(Print) ISSN: 2279-0942 (online), IF-2012: 3.735, IF-2013: 5.020.
(i-h) “Marketability and Scope of Organic Agriculture Produce- A Great Dilemma;
use of Synthetic Fertilizers in view of growing Need Versus Scope of Organic
Agriculture with Invariable use of Bio-organic fertilizers”, in the months of Apr-
June 2015. Author: Dr. Gurdev Singh Thakur, accepted for publication in
International Journal of Retailing & Rural Business Perspectives; April-June
2015, PP. NYR, ISSN: 2279-0934 (Print) ISSN: 2279-0942 (online), IF-2012:
3.735, IF-2013: 5.020.
(i-i) Public attitude towards organized retailing; a study of successes & failures with
respect to Punjab (with special reference to Ludhiana)”, in the months of Apr-
June 2015. Author: Mr. Arminder Jit Singh Rai, & Dr. Gurdev Singh Thakur,
accepted for publication in International Journal of Retailing & Rural Business
Perspectives; April-June 2015, PP. NYR, ISSN: 2279-0934 (Print) ISSN: 2279-
0942 (online), IF-2012: 3.735, IF-2013: 5.020, IF-2014:5.996.

4. Page 4 of 7 @ Curriculum Vitae Dr. Gurdev Singh Thakur
(i-j) A contextual study of Emotional Intelligence (EI) with reference to graduating
and corporate babes’ consumer behaviour-living in Punjab and Himachal Pradesh,
India published in International Journal of Applied Services Marketing
Perspectives; ISSN: 2279-0977 (print) ISSN: 2279-0985 (online); impact factor -
2015: 6.492, 2014: 5.871, 2013: 5.057, 2012: 3.23. January-March 2016.
(ii) Presented/Published in Conference Proceedings/Edited Books: 08
(ii-a) International Conference: Management Education at a Crossroad; Issues,
Challenges and Opportunities- Research Paper. Authors: Dr. Gurdev Singh
Thakur and Ms. Dalbir. Submitted at Third AIMS International Conference on
Management at IIM Ahmadabad, dated 1-4, January 2006. PP. 39-45.
(ii-b) National: Concerns about Green–Office Management. Authors: Dr. Gurdev Singh
Thakur and Ms. Dalbir Kaur. Article published in the Quarterly Newsletter of
Apeejay Institute of Management, Jalandhar. April 2006. Vol. 4.
(ii-c) National Conference 2006 on “Technology Management; Innovative Application
of IT with special reference to ERP”. Paper presented at Gian Jyoti Institute of
Management and Technology (GJIMT) Mohali. Authored by Mr. Sudhir Goyal
and Dr. Gurdev Singh Thakur. Published in book format. PP. 315-322.
(ii-d) National Seminar: Strategic Outsourcing; Concept, Content, Challenges and
Opportunities – A Research Paper. Author: Dr. Gurdev Singh Thakur. Presented
in a National Seminar on Strategic Outsourcing, Apeejay Institute of
Management. 17 December, 2005. Paper published in the book entitled, “Strategic
Outsourcing”, Deep & Deep Publications Pvt. Ltd, New Delhi. 2007. PP. 39-53.
ISBN. 81-7629-963-4. PP. 39-53.
(ii-e) National Seminar in the year 2007: Technology Management; “Supply Chain
Management; fusion of systematic, reductionist and analytic approach towards
value chain”, Author: Dr. Gurdev Singh Thakur, Dr. Ajay Prasher & Mr. Rajesh
Bagga presented and published in book format by the Deep & Deep publishers
New Delhi. ISBN: 978-81-8450-120-9, published in the year 2008. PP. 363-374.
(ii-f) Paper entitled on “Retrospection of organized retailing panorama in India:
Paradigm shift driven by technology”, National Conference IDEA 08 (March,
2008) organized by BGIET, Sangrur.
(ii-g) Services Management: A prospective wave to Indian Economy. ‘Management of
Services Sector”, Edited Book, Chapter No. 2. Authors: Dr. Ajay Prasher, Gurdev
Singh Thakur & Mr. Rajesh Bagga, ISBN 978-81-8450-121-6, PP. 21-28. Deep &
Deep Publications New Delhi.
(ii-h) Paper presented in the International Conference held at CGEI, Sanghol on 18th
Nov 2012 on the title as, “Scope of Rural Marketing: Event of IT Era”.
(C) EDITOR/ ASSOCIATE EDITOR/ EDITORIAL ADVISORY BOARD/
CONFERENCE PROCEEDINGS:
(i) Held position; Member Editorial Committee for Strategic Outsourcing National
Seminar proceedings that was published by Deep and Deep Publishers, New Delhi
in the year 2005. ISBN. 81-7629-963-4. PP. 583.
(ii) Launched the maiden issue of ‘Rattan International Journal of Management &

5. Page 5 of 7 @ Curriculum Vitae Dr. Gurdev Singh Thakur
Technology (RIJMT) issued by Rattan Group of Institutions-Sohana (Mohali),
SAS Nagar Mohali, Sector-78. Punjab for 2 years 2011 and 2012. ISSN. 2277-
2731 with Dr. Jamsheed Ali Khan, Dean, College Development Council, Punjabi
University.
(iii) Permanent member as ‘Editorial Advisory board’ and as ‘Reviewer’ for
Pezzottaite Journals, 64/2, Trikuta Nagar, K. K. Gupta Lane, Jammu Tawi,
Jammu & Kashmir-180012, INDIA, since 2012. ISSN. (P) 2279-0934; ISSN (O);
2279-090x.
(D) WORKSHOPS/FDP/GUEST LECTURES/CHAIR PERSON/CO-CHAIR
PERSON /CHAIRPERSON /KEY NOTE SPEECH /
(D-a) FACULTY DEVELOPMENT PROGRAMMES/WORKSHOPS
(i) Refresher course 3 weeks at IMCD, Nigadi, Maharashtra Pune on Programme
“Innovative Teaching Skills Knowledge base for Management Students”
8/12/1997 to 28/12/1997.
(ii) FDP at SBBS Institute of Engineering, Jalandhar from 25th December 2006 to 31st
December 2006 on “Research Methodology- Application of SPSS in Data
Analysis”.
(iii) Co-chaired with Dr. B. Dogra, National Conference 10th Punjab Science
Congress, C-4-04, DAV Institute of Engineering & Technology, Jalandhar, Feb,
7-9, 2007.
(iv) Attended 1 day expert talk by the Industry representatives from various industries
at Rayat Bahra Kharar campus in the month of October/November 2008.
(v) Workshop on Human Values and Professional Ethics (HVPE) attended at Gurukul
Vidyapeeth, C-9, Phase-II, Industrial Area Mohali on 30th January 2011 organized
by PTU especially for sensitization and need for addition of HVPE curriculum in
PTU all courses. Resource persons were Mr. RR Gaur and Mr. R. Asthana.
(vi) Organized and attended 2 days workshop in SIMS-Tangori from 16th to 17th
February 2011 on HVPE which was designed for all faculty members from
various colleges affiliated to PTU. Almost 70 faculty members attended this 2
days workshop.
(vii) One day national seminar on, ‘Teacher Education for a developed India’ attended
on 28th April 2012 in Rattan Professional Education College-Mohali, Sector-78.
(viii) Attended one day seminar on Indexing of Journals at Rattan Professional
Education College-Institute of Business Management, Sohana, District SAS
Nagar Mohali (Punjab) in the month of May/June 2012.
(ix) Organized and attended Guest Lecture by Dr. Kamlesh Misra, Prof. Chirag and
Prof. Rohit, Vice Chancellor and Provost/Professors, Aura University-Surat,
Gujrat (India) on Career Planning/Leadership & Team Work/Attitude formation
at CIBM on 1st May 2013.
(x) Organized and attended two days Faculty Development Programme (FDP) on 2nd
and 3rd May 2013 at CIBM. The key speakers were Dr. Kamlesh Misra, Professor
Chirag and Dr. Rohit Singh, Aura University-Surat, on pedagogical techniques
and process of sensitization of value system among the students community.
(xi) Attended and Organized 2 days 3rd International Conference of Business Ethics
and Corporate Social Responsibility on 16th and 17th November 2013 at Cordia

6. Page 6 of 7 @ Curriculum Vitae Dr. Gurdev Singh Thakur
Institute of Business Management (CIBM)-Sanghol.
(xii) Attended UGC-sponsored Principals’ Meeting at Punjabi University Patiala on 6th
March 2014 chaired by the honourable Vice Chancellor Dr. Jaspal Singh at
Academic Staff College Punjabi University Patiala.
(xiii) Key Note Speaker at 4th National Conference at KC Group of Institutes, Pandoga
(Una) on 3rd April 2015 on the theme, “2020 an era of Technological
interventions”
(D-b) GUEST LECTURES
(i) Invited lecture on “Services Sector great potential in the next decade” at Seth Jai
Parkash Mukand Lal Institute of Engineering & Technology (JMIT), Radaur
(Haryana) on 19th April 1999.
(ii) Invited chairperson and delivered a lecture for half yearly seminar organised by
the Quest, English Weekly, Chandigarh on 18th June 2003 on the topic Stress
Management.
(iii) Invited lecture at Jain & Company, Jalandhar, on the topic “Importance of
Training in Human Resource Development”, on 3rd December 2010.
(iv) Invited Lecture and chair person at GJIET, Banur, “A Paradigm Shift in
Marketing from Localization to Globalization” on 8th February 2011.
(v) Invited lecture and co-chaired PTU organised seminar at Surya Group of
Colleges, on “Human Values and Professional Ethics (HVPE)” on 17th February
2011.
(vi) Invited lecture at Jain & Company, Jalandhar, on the topic “Customer Satisfaction
in the Competitive Environment” on 18th May 2011.
(vii) Invited lecture and co-chaired national conference, “Learning-Cognitive Process
on Attitude-Skill-Knowledge (ASK) model with live examples of the
organisation” on 14th February 2011 at RPEC.
(viii) Invited lecture at Jain & Company, Jalandhar, on the topic, “Human Values and
Professional Ethics (HPVE) in the era of materialism on 15th June 2013.
(ix) Invited lecture at Jain & Company, Jalandhar, on the topic, Stress Analysis and
Management” on 30th November 2013.
(x) Invited lecture: UNCO Steel Industries (Regd.), Jalandhar, on the topic,
Transactional Analysis on 22nd March 2014.
(xi) Invited lecture delivered: UNCO Steel Industries (Regd.), Jalandhar, on the topic,
“Sales Force Automation”, on 31st May 2014.
(xii) Invited chairperson for the National Conference organised at KC Group of
Colleges, Pandoga, Una (HP) on 3rd April 2015 on the theme, “2020 an era of
Technological interventions”

7. Page 7 of 7 @ Curriculum Vitae Dr. Gurdev Singh Thakur
[5] CHRONOLOGY OF ACADEMIC AND PROFESSIONAL QUALIFICATIONS
Name of the
examination
passed
Roll No./Year
of passing
Board/
University
Marks
obtained/
Total
marks
Marks
obtaine
d %
Remarks, if
any
Matriculation 104716/1984 HPBSE
Dharamshala
725/950 76.31 National
Scholarship
Certificate
Hr.Sec
(Non Medical)
1040/1986 HPBSE
Dharamshala
372/800 46.50
B.A 77862/1989 BOEE, OU
Hyderabad
670/1300 51.53
MA (English
Literature)
1992 Ajmer University 377/900 41.88
M.B.A
(Marketing)
3186/1996 Pune University 1783/260
0
68.57
UGC NET
(Management)
D260294/
June 1999
UGC-NET UGC
qualified
UGC
qualifie
d
UGC
qualified
Ph.D
(Management)
January
2005/HPU
Shimla
“Survey of Public Attitudes towards Advertising – A
Qualitative Study Of Viewers’ Reactions, Perceptions
and Evaluations.”
Punjabi
(Matriculation
Level)
9389
1st & 2nd
February 2012
Punjab School
Education Board
72/150 48 Qualified
[6] PERSONAL PROFILE
Name: Dr. Gurdev Singh Thakur
Father’s Name: Late Sh. Jeet Ram Thakur
Date of Birth: 03/08/1968
Address for Correspondence: R/O Jeor-Tikkari. P.O. Zakatkhana,
Tehsil Shri Naina Deviji. Distt. Bilaspur
Himachal Pradesh.174011
[7] EXPLICIT AFFIRMATION
I, Dr. Gurdev Singh Thakur, hereby solemnly affirm that the information given above is
true to the best of my knowledge and conscience.
Date: .............................. Dr. Gurdev Singh Thakur