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Issues In Evolution Of New
Business
Dr. Amit Purushottam
carcs.in
6204323465
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Problem Encountered
CopyRight Protected carcs.in
Cognitive Solution
CopyRight Protected carcs.in
Fundamentals
• Avoid me too
• Think out of box
• Flexible and
• Adaptive approach
CopyRight Protected carcs.in
What it should have
• Definition of the product or service on offer
• The customer need to be satisfied
• Opportunity in the market
• Details of current and future earning
• Team profile
• Competitors
CopyRight Protected carcs.in
What it should not
• Exaggerate the opportunity
• Set over ambitious goals
• Ignore competition
CopyRight Protected carcs.in
systematic search for
new ideas
4%
replicated or modifed
an idea encountered
through previous
employment
71%
Idea by chance
20%
others
5%
Sources of start up ideas
CopyRight Protected carcs.in
26%
37%
28%
9%
a matter of week a few months six months to one year over one year
Time From Idea To Start Up
CopyRight Protected carcs.in
Source Of Initial Funding
Angels
3% Venture Capital
4%
Others
12%
personal saving
55%
personal loan
and mortgage
13%
family and
friends
13%
Primary Sources Of Initial Funding
CopyRight Protected carcs.in
Through
intermediaries
8%
Through direct sales
88%
Both
4%
Sources Of Early Revenue
CopyRight Protected carcs.in
Heavily
involved
10% Some what involved
8%
Main Sales Person
82%
Founder's Involvement In Selling
CopyRight Protected carcs.in
Techniques of Ideation
• Brainstorming
• Nominal group technique
• Six Thinking Hats
CopyRight Protected carcs.in
CopyRight Protected carcs.in

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Issues in Evolution of New Business