4. Fundamentals
• Avoid me too
• Think out of box
• Flexible and
• Adaptive approach
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5. What it should have
• Definition of the product or service on offer
• The customer need to be satisfied
• Opportunity in the market
• Details of current and future earning
• Team profile
• Competitors
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6. What it should not
• Exaggerate the opportunity
• Set over ambitious goals
• Ignore competition
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7. systematic search for
new ideas
4%
replicated or modifed
an idea encountered
through previous
employment
71%
Idea by chance
20%
others
5%
Sources of start up ideas
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8. 26%
37%
28%
9%
a matter of week a few months six months to one year over one year
Time From Idea To Start Up
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9. Source Of Initial Funding
Angels
3% Venture Capital
4%
Others
12%
personal saving
55%
personal loan
and mortgage
13%
family and
friends
13%
Primary Sources Of Initial Funding
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