FeLo & Co Theatrical Productions - An Alternative Investment Overview

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Executive Summary
• An investment in FeLo & Co Theatrical Productions, is an investment in
the future of North Dallas.
• The benefits will be felt NOW and in the not so distant FUTURE.
• The ARTS shape the CULTURE of our country, therefore it is time that
Dallas played a SIGNIFICANT role in the development of the
THEATRICAL ARTS. Talent and artistic foresight, does not have to come
only from New York City and Los Angeles.
• By producing work in Dallas, we develop the next generation to be one
day be seen on global stages, thus impacting culture from an
international perspective.

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We are Commercial Theatre Producers
• In Dallas, we produce uplifting, family oriented classic and new musicals, and
• In New York City, we turn Hollywood films into stunning new Broadway musicals.
• The investment is HIGH RISK, but there is an even higher rate of return. However, in order
to gain that HIGH RETURN, there’s an extended period that one has to wait.
Why We Do What We Do?
• There is nothing like LIVE THEATRE. It inspires, explores, captivates, educates,
and unifies an audience around a musical adventure that can be as fun as
football on Monday!
• DALLAS is known for its Cowboys & Cheerleaders, but it has NEVER been know
for theatre, so NOW is the time to change that Paradigm in order to impact the
culture and the arts globally!

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• FeLo & Co Theatrical Productions, Inc., is a professional commercial theatre production company
located in Dallas, TX. We specialize in producing musical theatre. We produce musical plays
that are uplifting, encouraging, and suitable for family audiences. For audiences in New York
City, we turn Hollywood films into Broadway musicals.
• Our initial focus will be on galvanizing audiences in Dallas through the presentation of classic
and new musicals.
• Our primary purpose after this initial focus has been maximized fully, will be to produce and
create new works based on old Hollywood films, cultural icons, underlying published materials,
as well as classic musicals from the Broadway canon. We will be based in North Dallas, but in
order to facilitate the mission of our company to it’s fullest possibilities, we plan to open offices
in New York City and Los Angeles.
• Formed by Theatrical Producer/General Manager, Felicia M. Lopes will be the driving force
behind this company. She has over thirty years of experience in the theatre, first as an actress,
now as a producer and general manager of Broadway and Off Broadway musicals and plays.
Who We Are

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Mission Statement
FeLo & Co Theatrical Productions has a two-fold mission:
1. To create and produce musical theatre shows that are uplifting and encouraging
family entertainment.
2. To create and produce new musical theatre works based on old Hollywood films,
cultural icons, underlying published materials, as well as classic musicals from the
Broadway canon for multi-generational, and multi-ethnic audience populations
regionally and nationally in secular theatrical venues, and ultimately the Broadway
stage in New York City.

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OUR GOAL: TO BUILD A NATIONALLY RECOGNIZED
COMMERCIAL THEATRE PRODUCTION COMPANY BASED IN NORTH DALLAS
• Each year FeLo & Co will produce a
Theatre Season featuring 4 MUSICAL
THEATRE SHOWS
• Each show will be family friendly,
entertaining, diverse, educational and
humanitarian minded
phase one: YEARS 1 – 5
North Dallas
phase two: YEARS 3 - 5
Broadway | NYC
• In Dallas we will continue to produce 4
shows each season, but now we will start
actively producing shows in New York City
for
• our 1st Broadway Opening slated for End of
4th Quarter FY-2019,
• our 2nd Opening slated for End of 4th Quarter
FY-2020 and
• our 3rd Opening slated for End of 1st Quarter
FY-2022 .

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The CEO/Executive Producer | Felicia M. Lopes
 Over 30 Years of Experience in the Theatre Industry in NYC
 General Manager of The Drama Desk Awards for over 10 years
 Broadway Shows: Angels The Musical, Judah Ben Hur, A Tale of Two Cities, The Lion King,
Chicago: The Musical
 Off Broadway Shows: Magis Theatre Company’s CS Lewis The Great Divorce, King David, Shades
of Harlem: The Cotton Club Musical, The Luigi Board, Me & Jezebel, Fan’s Mat, Earl Wilson Jr.’s
You’re It! Othello, Waiting for Godot
 Hollywood Films: Midnight Reckoning, Squatter
 UK Tour: Temptations & Betrayals, Sacrifice
 Writer of over 85 Actors Equity Association contracts Off Broadway
 Co-Producer of Major National Events:
 The 40,000 Person March on Washington in 2006 – SAVE DARFUR
 The Celebrity Studded Hollywood Event @ The Key Club – SAVE DARFUR
 The American Diabetes Association’s LIVE THE GOOD LIFE Gala
 MFA in Theatrical Producing and General Management, Columbia University’s School of the Arts
in NYC

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 Broadway Clients: Sunset Boulevard, Miss Saigon, Pow Wow at Lincoln Center
 Performing Arts Gala Event: Dallas Black Dance Theatre
 Over 21 years of experience consulting to C-Class Officers and Project Directors
 Professional Sports Association: NFL, US Open, Wimbledon, New York City Marathon
 Corporate Clients: Giuliani Partners, World Impact Awards Honoring Nelson Mandela, The Waldorf
Astoria
 Foundation Events: Emmit & Pat Smith Foundation, The Wounded Warrior Project
 Celebrity Clients: George W. Bush (Inaugural Dinner and Party), Nelson Mandela, Tim Tebow,
 She has won several national awards for her work: Special Events Magazine National Gala, National
ISES, Houston ISES, Dallas ISES
Marketing, Advertising, & PR Director |
Elizabeth Bashara-Webb

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 Over 20 years of experience as a marketing specialist
 Former Clients include: The Neiman Marcus Group, 711, ClubCorp, Becket Media and the Integer Group
 Areas of specialization include:
 Web-centric marketing and promotions
 Advertising strategy, creative & implementation
 Events/tradeshow strategy, management, on-site coordination, follow up continuity campaigns
 Concept, art direction and production supervision of international retail catalogs
 Supervise photographers, stylists, writers, scheduling and support staff
 Public Relations - web-centric outreach
 Start-up business strategy/consultation
Social Media Director | Julia Gibson

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Chief Productions Director | Misti B. Wills
 Critically acclaimed Off-Broadway director, Misti Wills is the Resident Director for
Shakespeare’s Sister Company, an all female Shakespeare company in NYC. She is also
a freelance theater director, actor, and teacher working in Manhattan.
 Her directing credits include:
 Off-Broadway: Twilight the Musical (Assistant Director) and In Search of Euphoria at New World
Stage, Afterlight, The Pearl Merchant, Songs for a New World, Thistleblossoms, A Thing of Beauty, a
national tour of The Imaginary Invalid, Twelfth Night (Shakespeare’s Sister Co), The Importance of
Being Earnest, The Heidi Chronicles and The Princess and the Goblin.
 Film (Acting): Sex and the City the Movie
 As an actress, she has trained with David Mamet and HB Studios and worked in film, stage, and
voiceover.
 Director Training Mentors: Anne Bogart, Michael Mayer, and Kristin Linklater.
 Teaching: Acting faculty of the New York Film Academy
 Member of SSDC (Stage Directors and Choreographers Society)
 Education: Master of Arts degree in Theater Education from Emerson College

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Chief Productions Musical Director | Ed Kessel
 Drama Desk Award Nominee for Outstanding Orchestrations: “A Tale Of Two Cities”
on Broadway. Premiered August, 2008.
 Producer/Orchestrator/Music Producer: PBS Television, International Concert of A Tale Of Two Cities.
 Composed & Produced the Score & Sound Design for Norwegian Cruise Line’s #1 rated show: “The
Illusionarium”.
 Award winning Composer/Producer, Edward B. Kessel, founded Sound Imagination, a music, audio and
video production company in 1986. Ed has composed, arranged and produced Top 40 Songs, Music for
Broadway, Orchestral and Chamber Music, Film Scores, TV Soundtracks, Jingles and Commercial Scores.
His credits include projects for Tony Bennett, Billy Gilman, A Tale Of Two Cities (Broadway), the 2004
Olympics, SeaWorld, AT&T, Macy's, Six Flags and Norwegian Cruise Line.
 Composed & Produced 8 songs for the movie “Standing Ovation”. Executive Producers: James
Brolin/Barbara Streisand. Released July, 2010
 Composed the Single “Southern Star” for multi- platinum selling country music star, Billy Gilman.

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Chief Productions Choreographer | Michelle Brogan
 Chief Choreographer / Founder of Dance Revolution
 Founder of The Epicenter for the Arts in Southlake, TX
 She has over 15 years in the professional performing arts
 Through her work, she has been seen on New York City’s theatrical stags, and on Star Search.
 Choreography clients include Disney, Universal Studios, and several Global Cruise Lines
 Performed domestically at major conventions, theatrical venues and stadiums through the United
States her playwriting & choreography credits include:
 ABLAZE
 The Gate, Marked
 The Ring
 The Tree
 A.R.K
 Red
 White, and
 The Visitation

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 Producer/Manager for over 25 years and 2015 marked his 17th year as an Executive
Producer of the annual DRAMA DESK AWARDS ("the Golden Globes of the theatre”), now
in partnership with TheaterMania.com.
 His current productions:
 ON KENTUCKY AVENUE
 SKITSO!
 Broadway productions:
 Limited engagements — MANNY, The Edward G. Robinson Story and MARLOWE, the Rock Musical
and the development of the musical Milton & Me (life of comedian Milton Berle)
 Off-Broadway productions which he has produced include:
 ME AND JEZEBEL
 SUE MATHYS SINGS BROADWAY & PIAF
 MINDGAME starting Oscar and Tony winner Keith Carradine.
 Mr. Blume is proud to have been a 20-year Tony voter as a member of The Broadway League; is a
current Drama Desk voter and Advisory Board Member of the DUKE ELLINGTON CENTER FOR THE ARTS.
 He is the Owner of Talent Management firm STEP FORWARD ENTERTAINMENT in New York City.
Robert R. Blume | Broadway / NY Theatre Consultant

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LCTC is a collective of emerging and seasoned theater artists, producers, educators, and creative activists
devoted to developing and producing fresh, transformative, original
MUSICALS bound for BROADWAY
inspired by
CLASSIC CINEMA & STORIES.
Each musical will feature a companion
EDUCATIONAL PROGRAM & HUMANITY CAMPAIGN.
The development of each classic musical, educational program, & campaign will be funded via donations
made through the certified 501(c)(3), Artists for Community Transformation.
Liquid Classic Theatre Collective | Hollywood
Creative Development

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 We produce very conservatively
 All Dallas based shows are calculated at a 50% seating margin and NYC based shows are calculated at a 70% seating margin,
Risk Mitigation Strategies
 In Dallas, by producing 4 shows in one year, rather than just 1, we can spread out costs, deflect expenses and most importantly,
reduce risks.
 Each Broadway development company will have 1 show in production and simultaneously, 2-3 other shows in-development starting
in 2019.
InDallas:
 Award Winning and Popular Shows will be specifically chosen to target Families and Faith Based Communities
 Production Values will be 1st Tier and spectacular to leave audiences in awe
 Every production will have a full Orchestra accompanying the Actors, Singers and Dancers at each performance
 We will establish partnerships with “Mega-Ministries” so that we can utilize their 2000+ seat venues
InNYC/OnBroadway:
 Respected Directors will be attached to each property we produce.
 Celebrities and Top Professional Talent who are recognized globally will be hired in the lead roles
 Award Nominated and Winning Designers will be attached to create awe-inspiring spectacle for the audiences
 Award Winning and Popular Films will be turned into Broadway Shows targeted to appeal to global audiences.

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Risk Mitigation Strategies
 This type of theatrical model is successful and has been established in other markets nationally
 Branson, MO – Over 20 theatres in this area catering to Families and Faith Based Audiences in their production seasons
(Commercial)
 Lancaster, PA – SIGHT & SOUND THEATRES (Commercial)
 San Diego, CA – LAMBS THEATRE (Non-Profit)
 Seattle, WA – TAPROOT THEATRE COMPANY (Non Profit)
Award Winning and Popular Shows will be specifically chosen to target Families and Faith Based Communities
 Fully developed and written musical properties, complete with
 scripts,
 musical compositions with orchestrations, and
 librettos
 All properties produced in NYC will be based upon Hollywood films or underlying
intellectual properties which are very marketable commodities within the global
theatrical industry.
Our Creative Development Process yields valuable ASSETS:
 The Development Process needed to get a show to Opening Night:
1. For Classic / Already Existing Musicals | 6 – 12 months
2. For New Musicals, yet to be written based on underlying properties | 24 – 48 months
3. For New Musicals based on Hollywood Films | 36 – 60 months
Every musical play has its
own unique development
and production schedule.
The vast majority of time
to get a show up on its
feet will be spent in
development – both
creative and financial.

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The company will achieve maximum structure benefits through
the managing of a 3-Sector Approach:
 The Operations Production Company | FeLo & Co Theatrical
Productions, Inc.
 The Theatrical Development Companies | Let There Be!, Bet on Black,
Old is Gold, and Serendipity
 The Single Producing Company | Each Show We Produce Title, LLC
Each Sector is budgeted and financed separately. The advantage
of having multiple Sectors is that each delivers operating clarity,
clear accounting separation for all profit participants on each
project, and critical production-to-production legal protection.

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 Offices will be located in Dallas, New York City, and Los Angeles.
 It is the legal business entity that manages all the assets for every show and project developed and produced
by development companies – Let There Be! LLC, Bet on Black LLC, Old is Gold LLC, and Serendipity LLC.
 Defines, develops, and manages the executive producer’s objectives and houses her administrative, creative,
marketing, story department, and all accounting operations teams.
 Retains continuing relationships with studios, talent, banks, producers, and other entertainment personnel
and organizations both in Los Angeles and New York.
 Reviews all literary properties – plays, musicals, and screenplays, receive all pitches, and handle all the
advertising and public relations for each of the companies and shows produced under the FeLo & Co
Theatricals banner.
By establishing an independent, tangible, tradable business presence with the capacity to increase in value,
FeLo & Co Theatricals also….
 provides back office, payroll, accounting, legal and human resources services for all development companies
and all shows,
 provides operations, contracts, and venue interests for all development companies and all shows, and
 delivers increased business/trading capacities, legal protection, and expanded taxation options for the
Producer and her Limited Partners.
The Parent or Operating Company | The Brand:
FELO & CO THEATRICAL PRODUCTIONS, INC

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THE DEVELOPMENT
COMPANIES

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DEVELOPMENT Company |
 Will be based in Dallas, TX
 This development company will produce plays and musicals that
promote universal truths and values through the medium of theatre
so as to bring joy to our audiences. Because there currently does not
exist in North Dallas a theatrical venue large enough for our work to
be performed in the time periods need, for at least the 1st 3 years we
will produce our work with “mega ministries”, utilizing their 2000 seat
venues in co-production in order to galvanize diverse communities
towards embracing the theatrical arts.
 The work will NOT be a platform for preaching but for communication,
discussion, hope and encouragement for all.

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 Will be based in New York City with a small office in Los Angeles
 We specialize in translating films that explore the African American
diaspora over the last 80 years into stunning Broadway musicals. Working
with and educating studio executives on the profitability of mining their
film libraries for works that emphasize or explore the Black American
experience, we will work to transform these movies into profitable, live
theater works so as to exploit all untapped subsidiary revenue streams and
engage new and diverse audiences.
 The Ebony & Ivory Project will be a division of Bet on Black that
specializes in turning modern films that speak about interracial love and
friendship into live theatrical musicals.

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 We will specialize in 1) the acquisition and development of theatrical
properties either based on underlying material, such as iconic
celebrity musicians’ libraries, novels or television shows and films, or
simply original new work, and 2) new work that the producer simply
has an interest in and wants to do.

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 We will specialize in translating classic Hollywood studio films over 40
years old into new and modern theatrical musicals slated for the
Broadway stage.
 By finding and assembling the perfect theatrical creative teams for
each show we produce, we can take old hit studio driven films and
turn them into new artistically based smash plays and musicals for
this current generation to enjoy!
 Thoroughly Modern Classics will be a division of Old is Gold that specializes in
turning modern films from the mid-70s onwards into spectacular live
theatrical plays and musicals.

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 Each stage musical we produce will be its own separate business
producing entity.
 Financing (Front Money) that has been acquired by it's parent
development company will be earmarked to be handled by the
producer/gm* of each single show. This is highly advantageous for
accounting, tax and legal reasons.
 The single company status isolates both the play’s accounting and its
liability from the Executive Producer’s other musical plays. Each
Single Producing Company will be wholly owned by the Operations
Production Company FeLo & Co Theatrical Productions.
SINGLE SHOW Production Companies
*gm = General Manager

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Each show will be it’s own LLC for Accounting, Tax, and Legal Protection
Dallas
Broadway Broadway
New Musical based
upon cannon of THE
BEE GEES
New Musical
based upon
cannon of Prince
New Musical
based the life of
Marian Anderson
Broadway
Samples of Shows We May Produce

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HOLLYWOOD vs BROADWAY
A FINANCIAL COMPARISON

Films
USA
Box Office
Only*
Opening
Date
Broadway Show
NY Show
Only
To Date*
Broadway
Opening Date
Closing
Date
# of
Performances
on Broadway*
(in Billions) (in Billions)
1.Avengers $0.623 4/11/2012 1.A Chorus Line $0.064 7/25/1975 4/28/1990 6137
2.Avatar $0.761 11/30/2009 2.Cats $0.366 10/7/1982 9/10/2000 7485
3.Titanic $0.659 12/14/1997 3.Les Miserables - Original $0.406 3/12/1987 5/18/2003 6,680
4.Lord of the Rings: Return of the King $0.377 11/7/2003 4.The Phantom of the Opera $0.975 1/26/1988 11,471
5.Star Wars: The Phantom Menace $0.475 5/19/1999 5.Beauty & the Beast $0.429 4/18/1994 7/29/2007 5461
6.Star Wars: The Attack of the Clones $0.311 5/16/2002 6.Chicago $0.504 11/14/1996 7,797
7.Star Wars: Revenge of the Sith $0.380 5/16/2005 7.The Lion King $1.090 11/13/1997 7,394
8.Harry Potter & the Sorcerer's Stone $0.318 11/14/2001 8.Mamma Mia! $0.588 10/18/2001 9/15/2015 5734
9.Harry Potter & the Chamber of Secrets $0.262 11/15/2002 9.Hairspray $0.252 8/15/2002 1/4/2009 2642
10.Harry Potter & the Prisoner of Azkaban $0.249 6/4/2004 10.Wicked $0.867 10/30/2003 4,925
11.Harry Potter & the Goblet of Fire $0.290 11/12/2005 11.Jersey Boys $0.482 11/6/2005 4,060
12.Harry Potter & the Order of the Phoenix $0.302 7/8/2007 12.Marry Poppins $0.295 11/6/2006 3/3/2013 2,619
13.Harry Potter & the Half Blood Prince $0.292 7/8/2009 13.The Book of Mormon $0.365 3/24/2011 1,848
14.Harry Potter & the Deathly Hallows Pt.1 $0.295 11/15/2010 14.Kinky Boots $0.366 4/4/2013 995
15.Harry Potter & the Deathly Hallows Pt.2 $0.381 7/11/2011 15.Aladin $0.112 3/20/2014 599
$5.975 $7.161
The main revenue source for film is the box office and none of these films are playing in
theatres any longer, thus the Box Office is Capped
Unless indicated, most of these Shows are Still Playing, and no closing notice has been posted to date; thus there
is no cap on the Box Office. Those shows that have closed in NYC, have productions still playing in London,
Australia, Hong Kong, and other countries globally, not to mention regional and community productions around
the USA which all generate substantial subsidiary revenue.
*Information from IMDBPro.com *Information from IBDB.com; as of 8/23/2015
Hollywood vs. Broadway Financial Comparison

Hollywood vs. Broadway Assumptions
 Hollywood films have a short lifespan under which they operate. Two to four weeks tops. Producers know that within
this lifespan the film must gain popularity at exhibition halls (movie theatres) before it goes onto DVD or the exhibitor will
pull the show. This is not a lot of time to gain momentum and attract audiences – thus the reason it costs ten times as
much to produce a Hollywood film as it does to produce a Broadway musical. Marketing and Advertising costs are
exorbitant, in order to attract an audience!
 Broadway shows on the other hand are considered to be “slow burns”. Traction begins out of town for 4 weeks of
performances in front of live audiences plus 6 weeks of performances on Broadway prior to the Official Opening Night so
there are 10 weeks to build popularity and marketing incentives to get the momentum started.
 Hollywood films’ main revenue source is the domestic and international box office after which time ancillary revenues
streams include DVD, Streaming, and Online Downloading. In our comparison, none of these films are still playing in
theatres, thus the Box Office is no longer under consideration for future earnings.
 As above, Broadway shows’ main revenue source is the Box Office, however, because of the immeasurable benefit that a
Broadway production brings to a musical’s lifespan, subsidiary rights are extensive. This means that producers’ enjoy
percentage returns on EVERY production (high school, college, pro and community regional theatres, etc) that is done in
the country and globally! So if a production of say, Les Miserables, is done in Des Moines, Iowa at a local high school, the
writers and the original Broadway producers are able to get a percentage of the fees charged to the high school by the
licensing companies! Additionally, for those shows that have not closed, the Box Office revenue is still being reaped for
years to come!
 Lastly, Producers of Broadway shows’ always retain the global subsidiary rights to create a NEW film based on the
Broadway show, which they can sell or exploit on their own – so herein is yet another revenue stream!

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THE
MARKETING PLAN

Phase 1 | The DFW Theatre Market
 Pastors/Rabbis of Mega-Churches & Synagogues with congregations over 3000 located in the DFW
Metropolis
 Highly Affluent Christian and Jewish Women Over 40 seeking uplifting and encouraging
entertainment for their families
 Women over 40 who are the cultural and entertainment decision makers for most households
 High Net Worth Individuals who want new and exciting entertainment choices in a local market.
This group is comprised of individuals with annual household incomes of over $200,000 (80% of
which consist of two adults)
 High Net Work Christians
 Lovers of theatre, especial musical theatre
 Lovers of the performing arts
Market Overview
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Phase 2 | The NYC/Broadway Theatre Market
starting mid-2018 with the 1st Broadway production
 Avid Musical Theatre Lovers
 Highly Affluent Women over 40
 Avid Film Lovers
 High Income Earners making over $200,000 per year
 Tourists
 The Bridge & Tunnel Crowd | Local New Yorkers and Suburbanites
 The LGBT Community of Theatre Goers
 The Jewish Community of Theatre Goers
 Avid performing arts Lovers
Market Overview
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Patrons want new and exciting theatrical entertainment choices and experiences
outside of what Dallas currently has to offer.
 There is no non-profit theatre or commercial theatre production company in town that
specializes in presenting and producing uplifting, encouraging family Broadway style musicals
that have a faith component - complete with full-on orchestrations and professional actors.
 What is offered, is relegated to 4 or 5 professional venues which do not allow outside
producers not affiliated with their theatres to produce work on their stages. There are also
several semi-professional small non profit theatres (no more than 350 seats) and many
community (amateur) theatres, neither of which carries any real production values of which
to speak and are definitely too small to accommodate an orchestra of 20-25.
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Market Needs | Dallas/Fort Worth

 It's a proven fact, people love movies and love movie stars! The
numbers have spoken, people want to see movies they know and
love turned into Broadway musicals for them to enjoy all over again!
 Such musicals as The Lion King, Beauty and the Beast, Legally Blonde,
Once, and Bridges of Madison County are just samplings of the
popularity of making a new show out of one that is old or in simply
telling an old well known story in a new and vibrant way!
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Market Needs | New York City/Broadway

 The performing arts, principally, the theatrical arts, in Dallas when compared to NYC have
sparse professional offerings when it comes to audience entertainment choices. The only
professional game in town that produces on a 1st Class level is Dallas Summer Musicals and
the AT&T Performing Arts Center - Dallas Theatre Center - in particular, which has a
monopoly in the theatrical sector. Both companies' show offerings are fantastic and
professional, but they are the only games in town in the entire Dallas market.
 There are few professional offerings in the far North Dallas area. We are working to resolve
this issue.
 For most higher educated families who want to expose their children to the performing arts
but are also seeking uplifting, encouraging and safe entertainment choices, FeLo & Co
Theatricals' through our LET THERE BE! Development Company’s slate of shows will be that
safe haven.
Marketing Position in Dallas / Fort Worth
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 The other three development companies, for lovers of musical
theatre and film connoisseurs, we will become known for being that
production company that reimages their favorite films, crafts them
for the stage, and specializes in turning Hollywood movies into
Broadway musicals.
 For theatrical professionals we will be that production company that
honors their talents, their gifts, and produces great shows to work
on, both in Dallas and on Broadway.
Marketing Position outside of Dallas / Fort Worth
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 In Dallas, our shows will be produced at a 1st Class level and will be priced
between $25 and $150 a ticket.
 In New York, on Broadway, we will price our tickets between $110 and
$250. We will be competing with other Broadway shows, but having the
edge because we will only produce recognized old films and turn them
into new Broadway shows; thus we will have brand and name recognition
attached immediately to our show offerings.
Marketing Pricing
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 Launch of the company and show websites thus creating excitement in the North Dallas
community for the show
 Creation of the FeLo & Co Theatrical Blog - monitored by our very own, "TheatreGirl" (Social
Media Marketing Manager)
 Launch an InfusionSoft Campaign to start audience building
 Creation of strategic marketing videos to tell the FeLo & Co Theatricals story, why North
Dallas 1st, and why we've selected each of our shows
 Massive strategic social media campaign to bring followers on Facebook, Twitter, Pinterest,
Instagram, YouTube and LinkedIn to over 1,000,000 followers
 SEO Marketing via Google Ads and Yellow Page Listings
Marketing Tactics
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 Getting on the radar of potential target audience members by Booking the Executive
Producer, Co-Producer and Associate Producer to speak at family conferences and local
mega-ministries to elicit support in the North Dallas community.
 Department Heads of FeLo & Co schedule meetings with area pastors and rabbis to obtain
North Dallas community support for what we are doing in the theatre
 Email monthly newsletters describing developments in the theatre industry (global) and the
performing arts to patrons, congregation members of mega ministries and Jewish temples in
the DFW area
 Direct mail of flyers and colorful brochures to a select list of targeted high income households
in the Dallas / Fort Worth area.
Marketing Tactics
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 Advertisements in local newspapers and magazines for each show
 Radio & TV Placement on local networks
 Join the local Chamber of Commerce and National and Local Theatre
organizations to network and market to other members.
 Major Marketing initiatives such as bus and taxi wrapping for each
show
 Billboards advertising each show in strategic highly trafficked areas of
town
Marketing Tactics
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 FeLo & Co Theatricals’ shows will be marketed using different tactics to each
targeted population:
 Musical Theatre Lovers
 Broadway Enthusiasts
 Families who want to support safe, uplifting, and encouraging entertainment or faith based
entertainment initiatives
 Those who are interested in old Hollywood films becoming musicals
 Activists interested in the subject matter of the musicals we will be producing on Broadway
(i.e. right to marry - Mr. & Mrs Loving or the African America experience as seen through
Bet On Black Development Company offerings)
 Each show will have a public relations team and advertising company which will
hone messaging to these targeted populations so as to increase cash flow to an
acceptable figure.
Marketing Promotions
11/6/2015 45

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THE GREENLIGHT
PROCESS

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 “In development" is a statement that is understood in the theatrical industry and is
used to describe where we are in the creative and financial life cycle of a
project. This process -- the process by which all of the various interested parties --
the producers, the studios from which we will have mined the acquired work, the
director when there ultimately is one, etc, toss their various creative "contributions"
into the hat that is the musical play, ultimately to get the Executive Producer to say
"yes" -- which is what's known as the project getting a "green light".
 Once a project gets a green light it stops being in development and goes into pre-
production. A weak development foundation is the number one reason in general
that musical plays do not get made, dissemble during production, or have lack luster
earning power.
 Thoroughly understanding this process, FeLo & Co Theatrical Productions will always
ensure that each aspect of its musical play creative and financial development is just
as intricately planned, budgeted, and sufficiently funded as the Production process.
The Greenlight Process

11/6/2015 48
The Greenlight Process
Every musical play has its own unique development and production
schedule. The following are two examples of typical musical plays'
schedules under the FeLo& Co Theatricals banner. The 1st example is
for those musicals slated towards a Broadway run, and the 2nd example
is for the Let There Be! banner of already existing musicals licensed from
various sources. As can be seen the vast majority of time to get a show
up on its feet will be spent in development – both creative and
financial. These two models demonstrate that, well-planned and
sufficiently funded production entities require at least 36 of the 45
months for a typical Broadway bound musical play, and at least 15 of 20
months for existing musicals.

11/6/2015 49
NORTH DALLAS
BASED PRODUCTIONS

The Greenlight Process | For Licensed Existing Musicals
11/6/2015 50
Existing Work | North Dallas Based Productions Only
Development Phase 1

The Greenlight Process | For Licensed Existing Musicals
11/6/2015 51
Existing Work | North Dallas Based Productions Only

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BROADWAY PRODUCTIONS

53
The Greenlight Process | For Broadway Bound Musicals
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54
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WHAT DO WE OFFER?

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 Theatrical General Management Experience working on and off Broadway. The Founder/CEO has over
20 years of experience producing and managing major shows in New York City and she holds the unique
distinction of having held the position of General Manager of the Drama Desk Awards for 10 years. Her
wealth of experience will play a major role in getting this theatrical venture off the ground and making
money.
 Combination of management skills in implementation. The management team intends to jointly develop
business strategy and long-term plans with its strategic allies, having wide and global experience in their
respective positions. They also have deep service acumen, technical skills and business know-how.
 Clear Vision and Mission. We have a clear vision of the market need and we have what it takes to build
an upscale theatrical enterprise first in the Dallas marketplace for families, and then in the New York
Theatre Industry because we know the economic, artistic, and audience minefields to look out for in
producing theatre on and off Broadway.
 Professional Show Biz Connections. We have been working in show business for over 30 years, so we
have the connections both in Los Angeles and New York City.
 Diversified market segments. The diversity of our shows, their subject matters, their audience draw, and
the merchandising built into every show we produce will build our brand.

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WE NEED AN INVESTMENT THAT WILL ALLOW US TO
MAKE A GLOBAL IMPACT ARTISTICALLY & CULTURALLY
We’re ready to get started. We just need the
money. Our first show in Dallas is slated to open
next year, September 2016. Additionally, we
need to get started on developing our first 3
Broadway shows by purchasing the rights from
Hollywood producers and writers to turn their
films into viable Broadway product to start
opening with our first finished Broadway Show -
4th Q|FY2019
We have all our partners in place. Our Business
plan is complete and ready for capitalization,
investments & donations.
We have a slate of shows ready for development
& production.
If you’re interested in these investment
opportunities and want more details, please
contact us immediately.
CONTACT:
Felicia M. Lopes, CEO
FeLo & Co Theatrical Productions
646.823.5189
feliciamlopes@gmail.com
www.FeliciaLopes.com

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