1. VEHICLE CONNECTIVITY
AND THE VALUE ADD
DONALD IRO
Strategy & Delivery (Connected Things)

2. PASSENGER
DEVICES
INFOTAINMENT &
ENTERTAINMENT
SAFETY &
SECURITY
CONNECTED
WELLBEING
CONNECTED
MOBILITY
A vehicle that uses wireless
communications to send data to
external computers & service providers
WHAT IS A
CONNECTED CAR?

3. SPENT PER YEAR
IN TRAFFIC
Average per driver
[up 10% by 2030]
124 HRS
ON BOARD
SENSORS
Built into each
car on average
60-100
CARS ON THE ROAD
BY END OF YEAR:
2015
GERMANY
62M
UK
32M
SOME
FACTS

4. CONNECTIVITY
OPPORTUNITIES
EU LEGISLATION:
EMERGENCY CALLS
Telematics Units fitted
to every car by 2018
Emergency call
services
SELF DIAGNOSTICS
& REPORTING
Access to vehicle
health status
Breakdown &
garage services
BROUGHT-IN TECH
COMPATIBILITY
Mobile hygiene
cross compatibility
App
streaming
CONNECTED
MOBILITY
Driver Aid’s
[EG blind spots]
INFOTAINMENT/
ENTERTAINMENT
Driver & Rear
entertainment systems

5. CONNECTED DRIVERS
2020
VEHICLE/MOBILITY
MANAGEMENT
INFOTAINMENT &
ENTERTAINMENT
SAFETY &
SECURITY
CONNECTED
WELLBEING
CONNECTED
MOBILITY
+34% $13bn
+18% £10bn
+28% $33bn
+35% £8bn
+40% $49bn
+68% $82bnMOBILITY
+SAFETY =
Traffic warnings, alternative routes,
speed control, hazard warnings
ENTERTAINMENT SERVICES
ARE HYGIENE FACTORS
Social media, mobile office,
subscription based services
WELLBEING SERVICES
EMERGE AS GROUND BREAKER
Fatigue alert & medical services. etc.

6. CUSTOMER
SURVEY
I find having my phone synchronise
effectively with my vehicle enables me to be
productive/in touch with my busy schedule
Increased connectivity will
bring improved productivity
Seamless functionality
will bring efficiency
Safety solutions will improve
overall safety of the customer

7. CONNECTED CAR
OPPORTUNITIES
CONNECTED
HOME
AUTONOMOUS
VEHICLES
INTERNET
OF THINGS
COMPLEX-EVENT
PROCESSING
BIG DATA
AUGMENTED
REALITY
MACHINE : MACHINE
COMMUNICATION
GESTURE
CONTROL
CONSUMER
TELEMATICS
INNOVATION EXPECTATION DISILLUSIONMENT ENLIGHTENMENT PLATEAU
EXPECTED
2019 – 2024

8. CONNECTED CAR
OPPORTUNITIES
6,100,000 2,888,000 500,000 63,160
11,300 7,600 6,500 5,500
48,000 46,000 29,000
Brake
software
issues
Stability control
software issues
Fuel efficiency
software issues
Engine
control
issues
SOFTWARE
ISSUES
ISSUE:
SOFTWARE
Automatic
transmission
software
MANUFACTURER
RECALLS

9. TOOL SET FOR A
CONNECTED CAR
REGIONAL LEGISLATIVE
CHALLENGES
SPECIFIC MARKET
REQUIREMENTS
LEGISLATIVE
NEW PRODUCT &
LIFESTYLE OPPORTUNITIES
MARKET
SPECIFIC
CUSTOMER
FEEDBACK
Think outside of
the telematics box

10. The future of the connected car lies
in improving the driver experience in
a safe, cost effective and relevant way