1. Convergence of applications and
mobile technologies
Avner Goren, Director, OMAP Platform Strategy
Texas Instruments
May 12, 2009
2. Endless opportunities for better mobile
user experiences Future opportunities
OMAP 3 processor- with OMAP 4 Phone
based phone becomes
greater
• Fast, full-page than the
web browsing sum of its
• 12 MP camera parts,
• HD 720p video creating
record & playback new,
• Lifelike graphics exciting
experiences!
Consumer electronics
functionality today
Average
Smartphone today
• Limited web browsing
• 3 MP camera
• QVGA/VGA display
Spider-Man 2 Activision, Sony Pictures 3D with HW Acceleration
3. TI’s OMAP™ 3 application processor meets
the challenge 2D/3D graphics and gaming
Seamless High-quality
connectivity audio
to WiFi, 3G,
WiMAX, GPS
12-megapixel
OMAP™ 3
Solutions camera
M-Shield™
security HD
Optimal balance camcorder
of power,
HD video
performance player
Productivity
and price
clients
Full Web
browsing
Fast boot time
3D user interface
5. OMAP™ 3 platform benefits
Performance • Cortex-A8 provides >3x performance* over ARM11
• More power-efficient performance than Intel Atom x86 CPU
Power • Built upon mobile-optimized, low-power process
• Power-efficient SoC (single device) architecture
• Leverages advanced TI SmartReflex™ technologies
Cost • Single device with optional PoP memory support reduces printed
circuit board (PCB) area and cost
• Innovative, package option with 0.8mm design rules for low-cost 4-
layer PCB
Flexibility • Freedom of wireless connectivity support (3G, WiMAX…)
• Leverage investment across products from phones to netbooks
Support • Broadest industry support for all major operating systems
• Open source software reference and development platforms
* Dual-issue, superscalar architecture – combination of higher frequency and instructions per second
6. Future-proof, multi-core OMAP 4 platform
OMAP 4 platform
Flexible, open platform brings the ultimate
mobile-computing adventures to life
Pre-integrated
connectivity
software
Pre-validated
modem interface
45-nm
software
Supports leading mobile operating systems
Includes comprehensive software suite
6
7. Pushing mobile experiences to new heights
OMAP 4 drives consumer-demanded features
Mobile computing Dual-core ARM® Cortex™-A9
and PC-like Internet MPCore™ supports symmetric
browsing multiprocessing (SMP); 1GHz+ clock
speed boosts performance
True HD video Full multi-standard 1080p HD record
and playback
Digital SLR-like 20-megapixel imaging capabilities
images with build-in image signal processor
(ISP)
Rich 3D user Enhanced OpenGL® ES 2.0 and
interface Open VG support
Larger displays Supports HDMI video output on large
HD displays
Long battery life SMP power management; 10+ hours
enabled by 45nm and of 1080p HD video playback; 4+
SmartReflex™ hours of 1080p HD record; 140+
technologies hours of CD quality audio playback
Prepared for future, High CPU performance,
unknown features programmable video and imaging
7
8. OMAP3430 processor at the heart of Palm Pre
CES 2009 Best of Show: Palm Pre
Palm's all-new webOS platform, with TI's new OMAP CPU
under the hood -- which Palm claims provides laptop-style
power, and which juices the phone's smooth transitions,
scrolling and ‘deck of cards’ app-switching. – Engadget.com
The Pre represents the first time an ARM Cortex-A8
architecture has made it into a cellphone. TI's OMAP 3
family that includes the 3430 is arguably the most
powerful application processor available, and really
is a butt-kicker in things like multimedia. – Will
Strauss, Forward Concepts (EE Times)
The phone…also boasts 8 GB of on-board storage, a 3.1-
inch touch-sensitive display and Texas Instrument's new
OMAP 3430 processor. Those specifications, coupled with
Palm's new software, allow the 4.8-ounce handset to
perform some nifty tricks. – Forbes
