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Le nuove tecnologie secondo AMD - Leslie Sobon

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Le nuove tecnologie secondo AMD - Leslie Sobon

  1. 1. GIRL GEEK DINNER <ul><li>Leslie Sobon </li></ul><ul><li>Corporate Vice President </li></ul><ul><li>Worldwide Product and Outbound Marketing </li></ul><ul><li>March 4 th 2011 </li></ul>
  2. 3. The Big Experience/Small Form Factor Paradox *Resting battery life as measured with industry standard tests. Now: Parallel/Data-Dense 16:9 @ 7 megapixels HD video flipcams, phones, webcams (1GB) 3D Internet apps and HD video online, social networking w/HD files 3D Blu-ray HD Multi-touch, facial/gesture/voice recognition + mouse & keyboard All day computing (8+ Hours) Performance that is seen and felt Workloads Mid 2000s 4:3 @ 1.2 megapixels Digital cameras, SD webcams (1-5 MB files) WWW and streaming SD video DVDs Mouse & keyboard 3-4 Hours Standard-definition Internet Technology Mid 1990s Display 4:3 @ 0.5 megapixel Content Email, film & scanners Online Text and low res photos Multimedia CD-ROM Interface Mouse & keyboard Battery Life* 1-2 Hours Form Factors Early Internet and Multimedia Experiences
  3. 4. Paradox Solved: One Design, Fewer Watts, Massive Capability Discrete-level DirectX ® 11 GPU AMD Fusion APU <ul><li>75 sq. mm </li></ul><ul><li>18 watts </li></ul>Northbridge Dual-Core CPU + + = <ul><li>66 sq. mm </li></ul><ul><li>13 watts </li></ul><ul><li>117 sq. mm </li></ul><ul><li>25 watts </li></ul><ul><li>59 sq. mm </li></ul><ul><li>8 watts </li></ul>
  4. 5. Unprecedented Performance and Capabilities Never Seen Before in Thin & Light PCs AMD AllDay™ Power* Personal Supercomputing In a Notebook HD 2.0 Experience AMD Fusion APU *Resting battery life as measured with industry standard tests.
  5. 6. AMD Fusion APUs: The Clear Advantage OEMs Developers Consumers <ul><li>Reduced complexity & thermal power </li></ul><ul><li>Full experience in sleek form factors </li></ul><ul><li>Visibly superior: easy to sell </li></ul><ul><ul><li>HD 2.0 </li></ul></ul><ul><ul><li>Personal Supercomputing </li></ul></ul><ul><ul><li>AMD AllDay™ Power </li></ul></ul><ul><ul><li>APIs portable across platforms </li></ul></ul><ul><ul><li>Reduced bottleneck </li></ul></ul><ul><ul><li>Improved performance, programmability </li></ul></ul>AMD defines “all day” battery life as 8+ hours of idle time.

Editor's Notes

  • In the 1990s, personal computing was still in its infancy. Think back to your first laptop and its limitations: rudimentary communications such as email and slow modems, limited graphics capabilities and displays, and very limited battery life. Things began to improve in the 2000s as improved imaging technologies came to market, more content permeated the Internet and battery life slowly climbed. Today, we are entering the third era of x86 computing. Parallel computing that fully utilizes the GPU is required to take advantage of the vast amount of video content, dynamic display technologies and increasingly mobile products. Computing is no longer passive – it is now fully immersive and our Fusion technology promises an end user experience that is seen and felt.
  • Our Fusion APUs offer a clear advantage for the entire computing ecosystem. For our customers, APUs reduce complexity and enable innovative new product design possibilities due to their processing capabilities and overall power efficiency. For software developers, our technology is based on open standards easing application development and programmability. All of this translates into a compelling user experience for consumers who will now have access to thin and light PCs that last all day and offer amazing visual performance.

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