DKK Breed Health Strategies Webinar
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Webinar presentation for the Danish Kennel Club: June 2020
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DKK Breed Health Strategies Webinar
- 1. Breed Health Improvement Strategies: Why, what and how? Ian J Seath Chairman: Dachshund Breed Council UK & Founder: Dog-ED 11th June 2020 Slides online at: https://www.slideshare.net/Dog-ED
- 2. Who am I – in the dog world? Chairman of the UK Dachshund Breed Council Director, UK Kennel Club Founder, Dog-ED Lived with Dachshunds since 1980 Judge Dachshunds at championship level Speaker and Facilitator at 3rd & 4th International Dog Health Workshops (IPFD)
- 3. Who am I – in the real world? BSc (Hons.) Chemistry Post-graduate Diploma in Human Resources Management Career in Manufacturing (R&D, HR, Marketing, Commercial) & Management Consultancy Run my own Management Consultancy business Performance improvement Change management
- 4. Agenda Part 1 What is a Breed Health Strategy? Why every breed needs one A process for developing one The role of human behaviour change in breed health improvement Q&A Part 2 2 UK case studies Dachshund Breed Council Health Strategy and achievements Lafora Disease in Miniature Wirehaired Dachshunds Q&A
- 5. What is a Breed Health Strategy? “A Strategy is an Action Plan with a rationale.”
- 6. “Plans are nothing, planning is everything.” Dwight D. Eisenhower A Breed Health Improvement Strategy document is the tangible output of the work done by a breed to define its position, identify improvements and set out its plans
- 7. We now have plenty of good examples of Breed Health Strategy documents JTO RAS RAS BHCP
- 8. Definitions A breed health improvement strategy may include any, or all, of the following: disease, genetic diversity, conformation, temperament, working ability A breed health improvement strategy is broader than a plan for addressing a particular health issue These may be called “breeding strategies” A breed health improvement strategy includes plans for implementation, including: Changing owners’ and breeders’ behaviours Data collection, analysis and monitoring
- 9. What’s included in a strategy? Breed History Function Conformation & appearance Registration trends Current state of the breed Diseases Temperament Exaggerations Genetic diversity Plans Objectives Priorities Research projects Guidance Recommendations Advice for breeders, judges, owners
- 10. Why does every Breed need a Health Strategy? “If you don’t know where you are going, any road will get you there.” Lewis Carroll
- 11. The challenge today is not: “Are you improving?”, but… “How fast are you improving?” “Can you prove it?”
- 12. 2 drivers for Breed Strategies Breed- specific Health Strategy Pressure for change Vision for change
- 13. Proactive or Reactive? Breed- specific Health Strategy Pressure for change Vision for change Do it because you want to Do it because you are told to
- 14. Who is driving the need for Breed Strategies? Breed- specific Health Strategy Pressure for change Vision for change • Governments/Legislators • Kennel Clubs • Breed Clubs • Veterinary Surgeons • Scientists & Researchers • Breeders • Owners & Buyers • Campaigners • Media
- 15. “For many years, lecturing about breed-specific issues in dogs, even before the existence of IPFD, in discussions with the breeding community, veterinarians and others, it was becoming self-evident that if concerns were not addressed by the dog community, society would likely impose 'solutions' on them. This is coming to fruition in many areas, and society and the media wants to move at a much faster pace than many in the pedigreed dog world.” Brenda Bonnett, CEO, IPFD
- 16. A process for developing a Breed Health Strategy “A goal without a plan is just a wish.” Antoine de Saint-Exupery
- 17. What do “good breeds” work at?
- 18. Without a strategy, it can all look rather random and hard to know where to start
- 19. Breed Health Strategy Cycle Data & Evidence Lead Plan Engage Improve
- 20. Planning approach Implementation Options Enthuse Educate Engineer Enforce Solution Definition Simple Complicated Complex Problem Definition Disease Genetic Diversity Conformation Temperament Data Collection (baseline) Data Collection (monitoring)
- 21. My 2 Golden Rules for Breed Health Improvement are: There should be no action without evidence There can be no evidence without data This Photo by Unknown Author is licensed under CC BY-NC-ND
- 22. Breed health improvement is not a conformation problem, or a genetics problem, or a veterinary problem… It’s a Change Management and Continuous Improvement problem. IDHW3 – Paris 2017
- 23. Breed Health Strategy Cycle Change Manage- ment Lead Plan Engage Improve
- 24. Some examples… Improve Engage Plan Lead
- 25. The trouble with plans… “Eventually, plans must degenerate into hard work.” Peter Drucker
- 26. Human behaviour change “We need to stop trying to change people’s minds.”
- 27. DOG-ED: a model for achieving benefits Define Projects and Processes Create Outputs Establish new behaviours Dogs Benefit Generate support BS HS
- 28. What we typically see Define Projects and Processes Create Outputs Establish new behaviours Dogs Benefit Generate support BS HS Kennel Clubs Breed Clubs Vets Researchers Campaigners Legislators
- 29. Without behaviour change, dogs won’t benefit Define Projects and Processes Create Outputs Establish new behaviours Dogs Benefit Generate support BS HS Kennel Clubs Breed Clubs Vets Researchers Campaigners Legislators Buyers Owners Breeders Judges Vets
- 30. When it comes to behaviour change, we need to answer 2 questions… “Can people change?” “Will people change?”
- 31. COM-B Model for behaviour change Behaviour Capability Motivation Opportunity Michie et al 2011
- 32. Michie et al 2011 Capability & Opportunity = “Can people change?” Motivation = “Will people change?” Sources of behaviour Intervention functions Policy categories The Behaviour Change Wheel
- 33. Without behaviour change, dogs won’t benefit Define Projects and Processes Create Outputs Establish new behaviours Dogs Benefit Generate support BS HS Kennel Clubs Breed Clubs Vets Researchers Campaigners Legislators Buyers Owners Breeders Judges Vets
- 34. Q&A Followed by a short break
- 35. Agenda Part 1 What is a Breed Health Strategy? Why every breed needs one A process for developing one The role of human behaviour change in breed health improvement Q&A Part 2 2 UK case studies Dachshund Breed Council Health Strategy and achievements Lafora Disease in Miniature Wirehaired Dachshunds Q&A
- 36. The Kennel Club Dachshund Breed Council 15 Dachshund Breed Clubs
- 39. • 10 people: • 1 vet • 3 pet advisors • 3x 3 yearly • 2x KC • Continuous • Epilepsy • Strategy • Health Fund • Annual Plan • Annual Report • Top 3 • Watch List • Conferences • Seminars • Screening Sessions
- 40. • 10 people: • 1 vet • 3 pet advisors • 3x 3 yearly • 2x KC • Continuous • Epilepsy • Strategy • Health Fund • Annual Plan • Annual Report • Top 3 • Watch List • Conferences • Seminars • Screening Sessions • Pet Shows • Buyer’s Guide • Owner’s Guide • Infographics • Monthly Newsletter • Facebook • Website/Blog • Health website • IVDD website • DachFacts • A-Z of Health • KC • AHT • RVC • Referral Vets • Other breeds • KarltonIndex winner 2011, 13 • Open Registries of results • Improvement trend graphs
- 45. Example Data for Planning
- 47. Engagement examples: Social Media
- 51. Lafora Disease “A Miniature Wirehaired Dachshund success story.”
- 53. Lafora Disease in Miniature Wirehaired Dachshunds Buyers education: ask for test results, “Dach-Facts” Owners education: recognise the symptoms persuasion: campaigns by affected owners Vets education: recognise the symptoms & how to test, diagnose and treat Breeders incentivisation: subsidised screening & donations to human Lafora research enablement: screening sessions education: seminars, “Dach-Facts”, RAG breeding charts modelling: “I support Lafora testing” badges restriction: ABS scheme requirement coercion: “advisory/warning” letters persuasion: stories by owners of affected dogs Breed clubs/council environment: fund-raising
- 54. Tackling Lafora Disease in Miniature Wirehaired Dachshunds adopted 8 of the 9 categories of intervention and 6 out of 7 policy categories ✓ ✓ ✓ ✓✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
- 55. In summary…
- 56. There are 4 requirements for a sustainable Breed- specific Health Strategy
- 57. There are 4 requirements for a sustainable Breed- specific Health Strategy Lead Plan Engage Improve
- 58. Breed- specific Health Strategies need more focus and effort here… …in order to get better and quicker results here
- 59. “The ‘tell, sell, yell’ strategy for Change Management never works.” “Culture change happens in units of 1.” “And that is how change happens. One gesture. One person. One moment at a time.” Some final thoughts…
- 61. Thank you! ian@sunsong.co.uk www.dachshundbreedcouncil .org.uk www.dachshundhealth.org.uk www.dachshund-ivdd.uk