Divya Himachal is the leading Hindi daily newspaper in Himachal Pradesh, with editions covering Dharamshala and Shimla as well as Chandigarh and Pathankot. It has over 137,000 daily copies in print and a digital readership of over 500,000. As the most widely read newspaper in Himachal Pradesh, it provides credible local news coverage and connects with readers across the state, including in rural areas. Divya Himachal also publishes magazines and organizes popular events, and its digital platforms include a website and Facebook page with millions of video views. It aims to help advertisers effectively reach the Himachal market.

1. Divya Himachal
Himachal’s No. 1 Media Group
PRINT EVENTS DIGITAL

2. Introduction…
• Divya Himachal is the leading Hindi daily of the state covering entire
Himachal Pradesh with its two editions, Dharamshala (Kangra) and Shimla.
• This is the only via media which has a sense of belonging for Himachal and
can carry your messages to every nook and corner of Himachal Pradesh.
• The areas of Haryana, Chandigarh & Dehradun (Uttrakhand) are covered
by the Chandigarh Edition.
• The areas of Punjab are covered by Pathankot Edition.

3. Strengths…
• Credibility of News and Information from 1997
• Loyal Readers - Connectivity
• Readers Sense of belongingness
• Global Reach – Print, Digital, Web TV, Events
• Rural Reach Beyond just Shimla – Kangra, Chamba,
Hamirpur, Una, Bilaspur, Mandi, Kullu, Solan,
Sirmour, Kinnaur

4. The Advantage…
Himachal Pradesh
• A fast developing market
• A market with great expectations
• A virgin market, but not for long time
• High per Capita Income
• High Literacy rate
• Good consumption, 75 Lacs population
Target HIMACHAL – Through DIVYA HIMACHAL

5. Main Editions…
• DHARAMSHALA
• SHIMLA
• CHANDIGARH
• PATHANKOT
 12 Pages including 8 color pages
 Advanced Design & Color Printing
 Commands a deep sense of belonging
 ONLY Hindi Daily for CLASS Readership
 Designed to attract high socio-economic readers
 A unique subscriber database for marketers

6. Pullouts…
Dharamshala Edition –
 Kangra  Chamba  Hamirpur  Una
 Bilaspur  Kullu  Mandi
Shimla Edition –
 Shimla  Kinnaur  Solan  Sirmour
 Local coverage for Himachal Pradesh
 Distributed with Main Edition
 Covers all districts of Himachal Pradesh

7. Magazines…
Aastha Himachal Competition Review
A
magazine
rich with
religious
contents.
Every Saturday Every Wednesday
A
competition
guide making
the career of
Himachalies

8. Circulation…
1,37,685 copies daily
• 61756 Copies (ABC Jan.-Jun. 2019)
• 62028 Copies (ABC July-Dec. 2018)
Dharamshala
• 30269 Copies (ABC Jan.-Jun. 2019)
• 30820 Copies (ABC July-Dec. 2018)
Shimla
• 37718 Copies
• CA certified 2018-19
Chandigarh
• 7942 Copies
• CA certified 2018-19
Pathankot
Readership
in Himachal:
5.52 Lacs
Rate Card
2020-21

9. Readership Profile…
Gender
Male 58%
Female 42%
Himachal Pradesh only
Age
18-34 42%
35-54 33%
55+ 25%
Occupation
Govt. Servants 48 %
Busi./traders/Agri/Horti. 32 %
Professionals 14 %
Others 6 %
Readership (In Lacs)
Urban+Rural 5.52
Rural 3.86
Urban 1.66
Per Capita Income Rs. 1,95,255*
*Source:https://en.wikipedia.org/wiki/List_of_Indian_states
_and_union_territories_by_GDP_per_capita

10. Advertisers…

11. Initiatives…

12. Initiatives…

13. Events…
Himachal’s most popular events organized by Divya Himachal

14. MH 2020 Semi Finals

15. Digital…
Reach
Source: divyahimachal.com Google Analytics of June 2020
Users
420,857
Pageviews
1,328,441

16. Web TV…
Divya Himachal TV
Facebook Insights 1 July – 28 July 2020 (Last 28 days)
Video Views
27,950,700
Divya Himachal
Facebook Insights 1 July – 28 July 2020 (Last 28 days)
8.5 Lacs +
Followers
Total Followers
599,729
Video Views
7,586,108
Total Followers
266,419 DH TV
Video
DH TV
Video

17. Our Bureau offices…
In Himachal Pradesh
Dharamshala Edition –
 Kangra  Chamba  Hamirpur  Una
 Bilaspur  Kullu  Mandi  Lahul & Spiti
Shimla Edition –
 Shimla  Kinnaur  Solan  Sirmour

18. Divya Himachal Marketing Team