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Divya Himachal
Himachal’s No. 1 Media Group
PRINT EVENTS DIGITAL
Introduction…
• Divya Himachal is the leading Hindi daily of the state covering entire
Himachal Pradesh with its two editions, Dharamshala (Kangra) and Shimla.
• This is the only via media which has a sense of belonging for Himachal and
can carry your messages to every nook and corner of Himachal Pradesh.
• The areas of Haryana, Chandigarh & Dehradun (Uttrakhand) are covered
by the Chandigarh Edition.
• The areas of Punjab are covered by Pathankot Edition.
Strengths…
• Credibility of News and Information from 1997
• Loyal Readers - Connectivity
• Readers Sense of belongingness
• Global Reach – Print, Digital, Web TV, Events
• Rural Reach Beyond just Shimla – Kangra, Chamba,
Hamirpur, Una, Bilaspur, Mandi, Kullu, Solan,
Sirmour, Kinnaur
The Advantage…
Himachal Pradesh
• A fast developing market
• A market with great expectations
• A virgin market, but not for long time
• High per Capita Income
• High Literacy rate
• Good consumption, 75 Lacs population
Target HIMACHAL – Through DIVYA HIMACHAL
Main Editions…
• DHARAMSHALA
• SHIMLA
• CHANDIGARH
• PATHANKOT
 12 Pages including 8 color pages
 Advanced Design & Color Printing
 Commands a deep sense of belonging
 ONLY Hindi Daily for CLASS Readership
 Designed to attract high socio-economic readers
 A unique subscriber database for marketers
Pullouts…
Dharamshala Edition –
 Kangra  Chamba  Hamirpur  Una
 Bilaspur  Kullu  Mandi
Shimla Edition –
 Shimla  Kinnaur  Solan  Sirmour
 Local coverage for Himachal Pradesh
 Distributed with Main Edition
 Covers all districts of Himachal Pradesh
Magazines…
Aastha Himachal Competition Review
A
magazine
rich with
religious
contents.
Every Saturday Every Wednesday
A
competition
guide making
the career of
Himachalies
Circulation…
1,37,685 copies daily
• 61756 Copies (ABC Jan.-Jun. 2019)
• 62028 Copies (ABC July-Dec. 2018)
Dharamshala
• 30269 Copies (ABC Jan.-Jun. 2019)
• 30820 Copies (ABC July-Dec. 2018)
Shimla
• 37718 Copies
• CA certified 2018-19
Chandigarh
• 7942 Copies
• CA certified 2018-19
Pathankot
Readership
in Himachal:
5.52 Lacs
Rate Card
2020-21
Readership Profile…
Gender
Male 58%
Female 42%
Himachal Pradesh only
Age
18-34 42%
35-54 33%
55+ 25%
Occupation
Govt. Servants 48 %
Busi./traders/Agri/Horti. 32 %
Professionals 14 %
Others 6 %
Readership (In Lacs)
Urban+Rural 5.52
Rural 3.86
Urban 1.66
Per Capita Income Rs. 1,95,255*
*Source:https://en.wikipedia.org/wiki/List_of_Indian_states
_and_union_territories_by_GDP_per_capita
Advertisers…
Initiatives…
Initiatives…
Events…
Himachal’s most popular events organized by Divya Himachal
MH 2020 Semi Finals
Digital…
Reach
Source: divyahimachal.com Google Analytics of June 2020
Users
420,857
Pageviews
1,328,441
Web TV…
Divya Himachal TV
Facebook Insights 1 July – 28 July 2020 (Last 28 days)
Video Views
27,950,700
Divya Himachal
Facebook Insights 1 July – 28 July 2020 (Last 28 days)
8.5 Lacs +
Followers
Total Followers
599,729
Video Views
7,586,108
Total Followers
266,419 DH TV
Video
DH TV
Video
Our Bureau offices…
In Himachal Pradesh
Dharamshala Edition –
 Kangra  Chamba  Hamirpur  Una
 Bilaspur  Kullu  Mandi  Lahul & Spiti
Shimla Edition –
 Shimla  Kinnaur  Solan  Sirmour
Divya Himachal Marketing Team

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Divya himachal presentation

  • 1. Divya Himachal Himachal’s No. 1 Media Group PRINT EVENTS DIGITAL
  • 2. Introduction… • Divya Himachal is the leading Hindi daily of the state covering entire Himachal Pradesh with its two editions, Dharamshala (Kangra) and Shimla. • This is the only via media which has a sense of belonging for Himachal and can carry your messages to every nook and corner of Himachal Pradesh. • The areas of Haryana, Chandigarh & Dehradun (Uttrakhand) are covered by the Chandigarh Edition. • The areas of Punjab are covered by Pathankot Edition.
  • 3. Strengths… • Credibility of News and Information from 1997 • Loyal Readers - Connectivity • Readers Sense of belongingness • Global Reach – Print, Digital, Web TV, Events • Rural Reach Beyond just Shimla – Kangra, Chamba, Hamirpur, Una, Bilaspur, Mandi, Kullu, Solan, Sirmour, Kinnaur
  • 4. The Advantage… Himachal Pradesh • A fast developing market • A market with great expectations • A virgin market, but not for long time • High per Capita Income • High Literacy rate • Good consumption, 75 Lacs population Target HIMACHAL – Through DIVYA HIMACHAL
  • 5. Main Editions… • DHARAMSHALA • SHIMLA • CHANDIGARH • PATHANKOT  12 Pages including 8 color pages  Advanced Design & Color Printing  Commands a deep sense of belonging  ONLY Hindi Daily for CLASS Readership  Designed to attract high socio-economic readers  A unique subscriber database for marketers
  • 6. Pullouts… Dharamshala Edition –  Kangra  Chamba  Hamirpur  Una  Bilaspur  Kullu  Mandi Shimla Edition –  Shimla  Kinnaur  Solan  Sirmour  Local coverage for Himachal Pradesh  Distributed with Main Edition  Covers all districts of Himachal Pradesh
  • 7. Magazines… Aastha Himachal Competition Review A magazine rich with religious contents. Every Saturday Every Wednesday A competition guide making the career of Himachalies
  • 8. Circulation… 1,37,685 copies daily • 61756 Copies (ABC Jan.-Jun. 2019) • 62028 Copies (ABC July-Dec. 2018) Dharamshala • 30269 Copies (ABC Jan.-Jun. 2019) • 30820 Copies (ABC July-Dec. 2018) Shimla • 37718 Copies • CA certified 2018-19 Chandigarh • 7942 Copies • CA certified 2018-19 Pathankot Readership in Himachal: 5.52 Lacs Rate Card 2020-21
  • 9. Readership Profile… Gender Male 58% Female 42% Himachal Pradesh only Age 18-34 42% 35-54 33% 55+ 25% Occupation Govt. Servants 48 % Busi./traders/Agri/Horti. 32 % Professionals 14 % Others 6 % Readership (In Lacs) Urban+Rural 5.52 Rural 3.86 Urban 1.66 Per Capita Income Rs. 1,95,255* *Source:https://en.wikipedia.org/wiki/List_of_Indian_states _and_union_territories_by_GDP_per_capita
  • 13. Events… Himachal’s most popular events organized by Divya Himachal
  • 14. MH 2020 Semi Finals
  • 15. Digital… Reach Source: divyahimachal.com Google Analytics of June 2020 Users 420,857 Pageviews 1,328,441
  • 16. Web TV… Divya Himachal TV Facebook Insights 1 July – 28 July 2020 (Last 28 days) Video Views 27,950,700 Divya Himachal Facebook Insights 1 July – 28 July 2020 (Last 28 days) 8.5 Lacs + Followers Total Followers 599,729 Video Views 7,586,108 Total Followers 266,419 DH TV Video DH TV Video
  • 17. Our Bureau offices… In Himachal Pradesh Dharamshala Edition –  Kangra  Chamba  Hamirpur  Una  Bilaspur  Kullu  Mandi  Lahul & Spiti Shimla Edition –  Shimla  Kinnaur  Solan  Sirmour