Why do Investors Invest? So how can you be in the 3% of successful crowdfunding campaign? A key component to successful crowdfunding is to understand what the investors are thinking and what their drivers for investing may be.

1. Less than 3% of successful Crowdfunding Campaigns raised more than
$100k
Source: KickStarter https://www.kickstarter.com/help/stats
So how can you be in the 3%?
A key component to successful crowdfunding is to understand what the investors are thinking
and what their drivers for investing may be. If you know what people want, you can make sure
your project appeals to them. The best crowdfunding campaigns are those that address concerns
that the contributor feels strongly about.
Here are some ways to ensure you get the investor's attention:

3. Do not underestimate the power of the little things like presentation and the title of your
campaign; they are the first thing an investor will notice. Keep your crowdfunding campaign
personal.
When launching, consider your communication strategy with investors; how will you find
them? Don't limit yourself to investors only situated in your country. It may be that another part
of the world is more open to your idea. Consider your plan in advance of how you will keep in
regular contact with investors and how you will promptly answer all the questions that
will arise. Your communications strategy should involve high frequency over 6-8 weeks,
including regular updates. To ensure you are in that 3%, start planning early and put a marketing
strategy in place weeks before you go live on a crowdfunding platform!
We hope you have enjoyed our crowdfunding trilogy. If you would like some support finding
investors, boosting your social media profiles and communicating your quest please do get in
touch.
We hope you enjoyed #digitalfuel. Have a wonderful day!
Amber Williamson and the Digital Willow team.