Sheila Collins discusses the new frontier for mobile commerce

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2. The Future of Money
The new frontier for eCommerce
Sheila Collins
“THE Mobile Moola MARKETER”
Brought to you by:
Twitter: @sheiladcollins
June 19, 2012
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3. Agenda
> Mobile Landscape & Trends
> Money 2.0
> Mobile Shopping
> Case Study
> Takeaways
> Questions ???
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4. Mobile Trends
• There are 6.8 billion people on the planet. 4.5 billion own a mobile
phone. Only 3.5 billion own a toothbrush (Source:60SecondMarketer.com)
• By 2013, more people will access the web from phones than
personal computers. (Gartner Group)
• Consumers will spend more than $10 billion on non-digital goods
in the US on their mobile phones in 2012. (Forrester)
Share these facts on
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@sheiladcollins
#digitalmoguls
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5. Mobile Channel
Mobile blends the online world with the offline
world. It’s a personal communication and
transaction platform.
Offline Online
1. Simplicity
- Suited for frequent tasks, that require just a few steps
2. Immediacy Mobile Channel
- It’s on 24x7, well suited for delivering content that
matters to consumers, when it matters to consumers
3. Context
Example
- Leverage mobile to influence purchase/redemption QR bar codes to drive to
mobile to obtain additional
decisions , i.e using GPS for store location, local deals
information, comparison
shop, and redeem
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6. Money 2.0
The evolution of smartphones has expanded the
role of payment models .
4 mobile models
Peer to Virtual Bar Loyalty
Phone # Prepaid
Peer Currency code Points
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http://mashable.com/2012/05/02/future-of-mobile-payments / 6

7. Who to Watch
Several companies are leading the charge in
Mobile Payments
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8. Barriers of Money 2.0
Emerging solutions for Mobile Payment s are all
at different stages
(1) The Forrester Report on Mobile Shopping (U.S. Edition 2010) - Published Jan 2011
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9. Mobile Payments Readiness Index
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10. Mobile Shopping
• Mobile coupons generate 10
times the redemption rate of
traditional coupons (Source: Borrell
Associates)
• Google has seen mobile
searches grow by more than
400% over the past year (Source:
Google)
• Research indicates that if
someone leaves home without
their wallet, they keep going. If
they leave without the mobile
device, they turn around (Source:
60SecondMarketer.com)
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11. Smart Shoppers
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12. Mobile Payments in India
A (short) Perspective on
Airtel Money.
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13. Mobile Payments in India
Bharti Airtel
• Cellular, Internet, and Television services
• Over 20 countries throughout South Asia and Africa
• 250M Customers (Verizon, AT&T, Sprint combined)
• 175 Million mobile customers in India(20% of market)
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14. Mobile Payments in India
February 2012: Bharti launched “Airtel Money”, prepaid
mobile money product throughout India
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15. Mobile Payments in India
Three major customer segments…
Migrant
Worker
Urban
Professional
College
Student
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16. Mobile Payments in India
Mobile Money Challenges:
Education
• How do you educate customers on using money
money and the product benefits?
Scale
• How do you effectively reach 1.2B people?
Security
• How do you not support terrorism?
Purchase Power
• Who is accepting Mobile payments?
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17. Starbucks
The mCommerce Opportunity
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18. Starbucks Mobile Payment
• Premium product
• Daily transactions
• Cool factor
• Close loop
Value Creation
26 Million Transactions*
Connected Commerce
All Information contained within this presentation is confidential * December 2011 – Annual transactions

19. Takeaways
My Concepts for Mobile
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20. The 3 B’s of Mobile
Social + Mobile + Commerce =
Build Bond Buy
Value Creation
Connected Commerce
Purchasing Power
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21. The Mobile Moola Marketer’s Predictions
§ Black Friday and Cyber
§ Self service mobile Monday the two biggest
checkout will be shopping days of the year
more rampant will be one in the same in 5
years
§ eWallets will provide
consumers with
dynamic real time
offers § We will become a
cashless society in
~ 20 years.
§ ????
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22. Sheila Collins
The Mobile Moola Marketer
@sheiladcollins
www.about.me/sheilacollins
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23. APPENDIX
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24. References
• http://techcrunch.com/2012/06/10/mobile-
payments-a-trillion-dollar-industry-once-
everyone-can-actually-make-a-payment/
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25. Mobile Payments Wiki Definition
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26. Mobile Payments Future
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27. Technology Comparison
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28. Mobile Payments Adoption
• SapientNitro expects shipment of NFC enabled phones to reach 544.7 Million by 2015
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29. Online Shopping Business Model
Social Opportunity
1. Advertisement & Blogs (Tech
Crunch, Search, Email, social
media)
2. Social Actions (Tweet, “I like”)
3. Search ( Google, Bing, Wiki)
4. Online Reviews ( Yelp, Amazon,
CNET)
5. Comparison (ShopSavvy,
Shopbot)
6. eWallet (Billeo, Paypal)
7. Social Media (“Like” button
Facebook, Blogs)
8. Online Reviews
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