The magazine I have produced is aManchester Indie based magazine. I feel I have obeyed several conventions, for example, the Colour scheme represents the Genre’s feel good and playful nature. The masthead is of similar style to the NME one, as it is smaller and tucked away in the top left corner. This is another useful convention as it is eye catching and you can pick it out of many other magazine The main image is the most prominent and eye catching aspect, which is conventional for a magazine of this genre. The cover lines used are Puns, which is an indication that the magazine is for people who are huge fans of those bands. The most unconventional part of Front cover is the top right hand corner, as the Buzzword fills the gap. I have kept the same colour scheme throughout each page of my magazine, to keep consistency. I feel this is conventional, except, that usually the Cover lines and colour scheme on the Double Page-Spread are completely different from that of the Front cover and Contents. I felt it should have the same colour scheme as it goes well with the article and the person themselves. The contents page is conventional, with its page numbers and multiple pictures. However, the unconventional thing about it is, that it seems less jumbled and has a big ‘FREE’ buzzword at the bottom, when they are usually on the Front Cover. The Double Page-Spread is slightly unconventional. I decided not to put who the article was written by and who took the pictures as it did not fit well within the layout. I have also placed a pull quote on the main image, which might make it look slightly messy, but gives it a less bland look.
My magazine represents working class people within Manchester. The magazines features slang words like ‘buzz’ and has that kind ofattitude working class people like Liam Gallagher and Shaun Ryder have. The main article features a quote referring to Eccles, ‘shouting at pigeons’ and ‘our fellow manc’, which are all a major give away that the magazine is based in Manchester and gives a big nod to the Working Class. Also, the music represents Manchester working class as a whole, as almost everyone of the bands came from Salford and give off the care-free/cocky attitude. I feel my magazine represents the culture that comes with the genre of music correctly, as almost every last person I have met who listens to this genre, are Working Class, care-free and enjoy having a good time. This can be seen with the language used, as it is informal and uses several Manchester slang words. It can also be seen with several of the pictures and the people who are in them. They give off either a cocky posture, have no eye contact, which indicates they couldn’t care less that there picture is being taken, and the clothes that they wear, which represents the magazine just as much as the music itself.
I would have IPC Media distribute my magazine, as they distribute several magazines including the NME. As IPC Media distribute over 350 million magazines every year, they obviously have several methods of getting their products across, which gives my magazine a huge potential of being among the very few that are selected for mainstream sale. IPC Media are also quite powerful which strengthens the opportunity my magazine has to get it across to all different kinds of people. The advertising potential would be much greater than using a much smaller or lesser known company as the more contacts and clients IPC have access to would give the magazine a chance for World-wide distribution.
As my product focuses on the ‘Madchester’ scene of the 90’s it makes it easier for me to target my audience. As I listen to the this particular genre myself, I know exactly how our audience think and how they think it. They are very informal which ties in with the working class backgrounds of these people. The language used in the magazine represents these informalities and how laid back the genre is. Although the magazine primarily focuses on the Madchester scene I have included several artists like Oasis and The Stone Roses as the target audience listen’s to these bands as well, which ties in with the Manchester and the working class. The main image is the most powerful and most important, especially for this genre as the use of the head shot, eye-contact and cockiness that is given off is very suggestive of the people who are featured in the magazine, and the type of people who read it. Ian Brown and Liam Gallagher do this quite often, either doing a cheeky endearing way or an up front ‘hard man’ image.
I feel my magazine has achieved the three main things for success. I feel it is ‘easy on the eye’ with its simple yet affective layout and it is not jam packed with cover lines. The use of bright colours makes it very flamboyant and ‘jump out of the stand’ which is bound to catch readers attention. It is especially easy to read on closer inspection with its informal language and with its laid back articles, which makes it better for readers as sometimes they will skip an article if it looks too complex and has too much written about it.My magazine has tied up with the with the child-like cheekiness of the main image, and the eye contact used. Also the main cover line represents the informality and how laid back notion of self-identity as I feel it represents a type of culture, not just a music scene. The informality of this genre is shown the magazine is going to be, especially as it is questioning the person who is featured in the main article. The colour scheme also shows this with its bright colours and represents the Flamboyant nature of the music and the people who listen to it. The contents page has a simple layout as I find many magazines have too much going on for example, too many cover lines or too many images.
While making my product I have learnt key skills in Digital photography, Adobe Photoshop and Blogging. I have learnt about the Guttenberg theory while taking digital photographs, including the rule of thirds which has helped me get the best out of each photo taken, which made it a harder choice to pick the select few for my magazine. At first It was more trial and error to get the photo I wanted but after the ancillary photo taking project I learnt how to get the most out of photo’s with angling and the rule of thirds.Adobe Photoshop was probably the hardest thing for me to grasp. I knew exactly what type of magazine I wanted, and I knew what colour scheme and how I wanted my photo’s to be manipulated. I learnt how to manipulate my photo’s using the magic wand tool and how to give it a professional looking cut around the edges. I also learnt how to edit the font by embossing it or adding a an outline/shadow to it. The hardest part for me was editing the main image as it had a lot of natural light into it and didn't sit well with the front cover. After finding out how to use the ‘burn’ tool, I could darken certain parts of the image so it would look more professional and give it a ‘glossier’ finish. I also flipped the image so it could comply with the rule of thirds, which definitely made all the difference and gave it that ‘jumping out of the stand’ effect I wanted.To get keep track of my progress I made a Media AS Portfolio on www.blogger.com. This was the first time I had ever used a blog and at first it was quite agitating to use as certain things like editing Post names and changing the order of post’s wasn’t as straight forward as I has hoped. However after using it almost every lesson, I learnt along the way, finding some things out like how to edit more than one post into a Label, rather than have to do it one by one which is very time consuming.
Consistant house style, Eye contact, rule of thirds
Media Product Evaluation
Media Product Evaluation<br />
Question 1: In what ways does your product use, develop and challenge forms and conventions of other media products?<br />Masthead small but in the left third<br />Pull quote on main image<br />Same colour scheme throughout, as well as mastheads/cover lines<br />Main image is the most prominent part of the Cover<br />Buzz word on contents page<br />Doesn't state who has written article/ taken pictures<br />
Question 2: How does you media product represent particular social groups?<br />Reference to Eccles<br />Cocky posture<br />Manchester slang<br />‘our fellow manc’ indicates the magazine is based in Manchester<br />
Question 3: What kind of media institution might distribute your media product and why?<br />
Question 4: Who would be the audience for your media product?<br />Oasis<br />Stone Roses<br />
Question 5: How did you attract/address your audience?<br />Informal language <br />Much easier on the eye. <br />Not making my front cover jumbled.<br />Child-like cheekiness on main image<br />
Question 6: What have learnt about technologies from the process of constructing this product?<br />I learnt how to use Blogger<br />I learnt Guttenberg Theory and how to take Digital Photographs/Original Image<br />I learnt how to manipulate photo’s etc on Adobe Photoshop <br />
Question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?<br />Looks more professional, and actually has a layout unlike the ancillary magazine<br />No left third rule. Cover lines all over the place. Main image does not ‘jump out of the stand’ and is too bright<br />