USER EXPERIENCE DESIGN team @ OPENTEXT conducted a workshop on” Eco System Mapping’ for HPL meet on 07 April’17 . The Product management and UX group worked together on a sample problem during the workshop and exchanged their thoughts and ideas on the topic. The key takeaways of the session were: - Understand the key concepts behind user’s ecosystem. - Hands-on in ecosystem mapping. - Gain insights, identify problems and explore opportunities for better customer experience

1. Welcome to

2. An Interactive Workshop on
Map Your User’s Ecosystem
OpenText UXD Team

3. Key takeaways :
• Understand the key concepts behind user’s ecosystem.
• Hands-on in ecosystem mapping.
• Gain insights, identify problems and explore opportunities.

4. Your Thoughts !

5. What do you think is an Ecosystem?

6. Misconceptions about Ecosystem Map
• “Ecosystem thinking is about designing for multiple devices”
• “Only larger companies need to think about designing ecosystems”
• “Ecosystem thinking is very complicated”

7. So, What is an Ecosystem?
Ecosystem is the term given to a set of attributes
………that function together in symbiotic way
Users
involved
People
they interact with
Services
available to them
Practices
they perform
Information
they use/share
Channels
they use to communicate
Emotions
they go through

8. Where does this Ecosystem fit
Business Users
Technology
Ecosystem

9. Ecosystem Map Samples

10. Ecosystem Map Samples

11. Business Goal
A system that can improvise the current
Movie Ticket Booking and Watching experience.
Other players in the market: BookMyShow, Justickets..
How would you
like to approach?

12. Lets make an Ecosystem Map
Pick up your stationery and lets get started

13. How to start…

14. Lets Review

23. Thoughts, Questions, Comments ?

24. What Next?
Business Users
Technology
UCD

25. Thank You !
Have feedback / Have any thoughts?
Write to us : hyd-uxd@opentext.com