Education Case Studies <ul><li>Phonethics Mobile Media (P) Ltd. </li></ul>
Education - Clients
Media Vehicles Used for Brands <ul><li>Online media buying – British Council, Strategy Academy </li></ul><ul><li>Viral – N...
British Council <ul><li>Objective  –  </li></ul><ul><li>To get maximum number of applications for the British Council ‘Sco...
Strategy Academy <ul><li>Online course founded by Prof.Ranjan Das (IIM Calcutta) </li></ul><ul><li>Objective  –  </li></ul...
Vidyamandir  <ul><li>Objective  –  </li></ul><ul><li>To promote the entrance exam for  IITJEE Coaching classes run by Vidy...
Raffles Design Institute <ul><li>Objective  –  </li></ul><ul><li>Branded Interactive Social Media application  </li></ul><...
NIIT <ul><li>Brand- NIIT </li></ul><ul><li>Objective  –  </li></ul><ul><li>To create a viral video along the same theme as...
DHL <ul><li>Objective  – </li></ul><ul><li>To promote a product targeted at students applying to international universitie...
<ul><li>Thank you </li></ul><ul><li>Khushboo Sanghvi </li></ul><ul><li>M – 9769267959 </li></ul><ul><li>E – khushboo@phone...
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Education Case Studies

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Education Case Studies

  1. 2. Education Case Studies <ul><li>Phonethics Mobile Media (P) Ltd. </li></ul>
  2. 3. Education - Clients
  3. 4. Media Vehicles Used for Brands <ul><li>Online media buying – British Council, Strategy Academy </li></ul><ul><li>Viral – NIIT,DHL </li></ul><ul><li>Face book Application – Raffles Design Institute </li></ul><ul><li>SEM- British Council, Strategy Academy, Vidhamandir </li></ul><ul><li>SMO-British Council, Strategy Academy, Vidhamandir,DHL </li></ul>
  4. 5. British Council <ul><li>Objective – </li></ul><ul><li>To get maximum number of applications for the British Council ‘Scotland Scholarships’. </li></ul><ul><li>Communicate the scholarship to the student community in general to build awareness. </li></ul><ul><li>Solution – </li></ul><ul><li>Facebook  + Orkut + Google (display ads ) </li></ul><ul><li>SMO (Social media optimization) </li></ul><ul><li>SEM (Search engine marketing) </li></ul><ul><li>Online PR ( Email marketing ) </li></ul><ul><li>Total Reach– </li></ul><ul><li>SEM-Clicks 6,399, </li></ul><ul><li>impressions 3,283,101 </li></ul><ul><li>SMO-Clicks 14,579 </li></ul>Web Link: http://www.scotlandscholarship.com/
  5. 6. Strategy Academy <ul><li>Online course founded by Prof.Ranjan Das (IIM Calcutta) </li></ul><ul><li>Objective – </li></ul><ul><li>Increase awareness amongst working professionals about the course </li></ul><ul><li>Manage Social Media presence for the institute – establish as a thought leader in ‘Strategy education’ </li></ul><ul><li>Solution – </li></ul><ul><li>Facebook + Google (display ads ) </li></ul><ul><li>Active content management on Social Media (Facebook & LinkedIn Profiles) </li></ul><ul><li>SEM (Search engine marketing) </li></ul><ul><li>Total Reach– </li></ul><ul><li>*Campaign Live from March 10 th 2010 onwards </li></ul><ul><li>SEM-Clicks 1813 </li></ul><ul><li>Impressions 1,287,938 </li></ul><ul><li>Facebook Group- 130 members </li></ul><ul><li>Facebook Group: http://www.facebook.com/?ref=home#!/group.php?gid=111769848836099&ref=ts </li></ul>
  6. 7. Vidyamandir <ul><li>Objective – </li></ul><ul><li>To promote the entrance exam for IITJEE Coaching classes run by Vidyamandir </li></ul><ul><li>Solution – </li></ul><ul><li>Creation of a single page ‘registration website’ </li></ul><ul><li>Quick to load with a clear call to action </li></ul><ul><li>Promotion of this single page website through: </li></ul><ul><li>Highly targeted Social media marketing to </li></ul><ul><li>groups / communities of 15+ school children </li></ul><ul><li>2. SEM (Search engine marketing) </li></ul><ul><li>Total Reach– </li></ul><ul><li>*Campaign Live from March 28 th 2010 onwards </li></ul><ul><li>SEM-Clicks 2599 </li></ul><ul><li>Impressions 1,055,554 </li></ul><ul><li>SMO-Clicks 2357 </li></ul><ul><li>Web Link: http://anomaly.in/iitsc/ </li></ul>
  7. 8. Raffles Design Institute <ul><li>Objective – </li></ul><ul><li>Branded Interactive Social Media application </li></ul><ul><li>Solution – </li></ul><ul><li>Interactive Face book Application to upload </li></ul><ul><li>their own creatives </li></ul><ul><li>Visitors to the app can share / rate </li></ul><ul><li>these creatives </li></ul><ul><li>Managed by students </li></ul><ul><li>Web Link: http://www.secretsauce.in/projects/phonethics/ </li></ul>
  8. 9. NIIT <ul><li>Brand- NIIT </li></ul><ul><li>Objective – </li></ul><ul><li>To create a viral video along the same theme as the Television commercials. </li></ul><ul><li>Solution – </li></ul><ul><li>A story that builds on the ‘NIIT students are precious to employers’ premise established by the TVC </li></ul><ul><li>Job Scope </li></ul><ul><li>Scripting </li></ul><ul><li>Conceptualization </li></ul><ul><li>Animation </li></ul><ul><li>Sound Effects </li></ul><ul><li>Link to viral </li></ul><ul><li>http://www.youtube.com/watch?v=qM8WzkXq8Us </li></ul>
  9. 10. DHL <ul><li>Objective – </li></ul><ul><li>To promote a product targeted at students applying to international universities </li></ul><ul><li>Solution – </li></ul><ul><li>Viral – the script employs a Bollywood style approach and pitches the DHL University express as the ‘modern’ way of doing things </li></ul><ul><li>Job Scope – </li></ul><ul><li>Scripting </li></ul><ul><li>Conceptualization </li></ul><ul><li>Animation </li></ul><ul><li>Sound Effects </li></ul><ul><li>2. SMO (Social media optimization) </li></ul><ul><li>Highly targeted social media campaign on </li></ul><ul><li>Facebook and Orkut </li></ul><ul><li>Link to viral </li></ul><ul><li>http://www.youtube.com/watch?v=IdhiSfdK6R0 </li></ul>
  10. 11. <ul><li>Thank you </li></ul><ul><li>Khushboo Sanghvi </li></ul><ul><li>M – 9769267959 </li></ul><ul><li>E – khushboo@phonethics.in </li></ul>

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