3. HI !I’m Le Thu Thao, a truly passionated content
marketer from Hanoi, Vietnam. During my
career path, I have been always searching for
opportunities to learn more skills to become
an expert in PR & Marketing field.
5. education languages
B.A of Business English
at National Economics
University, Hanoi,
Vietnam
The Art of Public Relation
Management - MECGRIS
Toolkit at PR Elite
School, Hanoi, Vietnam
Adobe Illustrator for
Beginner at colorME,
Hanoi, Vietnam
what i know
Website content writing
& creation
News reporting
Media & marketing
collateral production
Graphics design
Social media management
Event planning
things I enjoy
Travelling
Writing
things I do not enjoy
Working with numbers
what i’d like to know
Editorial & SEO content
development
Digital channels en-
gagement
Project management
skills
Video production
Vietnamese
English
Chinese
7. website
http://international.fpt.edu.vn/ 08
MARKETING COLLATERAL
Brochure - FPT University Global Office 2017
Powerpoint
12
18
NEWS REPORTING
English - ‘It’s amazing for everything in Vietnam
Vietnamese - CEO Ghana – bỏ việc sang Việt Nam
học Thạc sỹ CNTT
24
29
event planning
Tôi 2.0 Project
3 Year Anniversary of FGO
Corporate training abroad of FPT Education 2016
35
36
37
graphic design
Logo design 38
8. website
http://international.fpt.edu.vn/
It’s a corporate website of FPT University
Global Office. The information about
courses, training programs and updated
news on organization’s activities are
posted on this sites
Monthly visitors: 3,000 - 5,000
Most visitors from: Vietnam, Brunei,
Japan, Nigeria, Thailand, etc.
08
12. marketing collateral
Brochure: FPT University Global Office
2017
It’s a printed document providing general
information about FPT Education and
training courses of the organization.
Prints: 2,000
Circulated in: Nigeria, Laos, Cambodia,
Myanmar, etc.
12
18. Powerpoint: FPT Education 2017
It’s a e-document providing general
information about FPT University,
Vietnam and training programs in FPT
University
18
24. News reporting
English - ‘It’s amazing for everything in
Vietnam
Intensive English Program developed by FPT
University helps students being exposed to
an intercultural environment in class and
real world communication practice to use
the language effectively in regular events
and even workplace.
In addition to the class hours, students
have chance to explore the sightseeing spots
and tourist attractions in Vietnam along
with the companionship of local buddies.
This summer, there were nearly 80 students
from Thailand, Japan, and Brunei coming to
Vietnam to improve their English capability.
http://international.fpt.edu.vn/amazing-ev-
erything-vietnam/
24
29. Vietnamese - CEO Ghana – bỏ việc sang Việt
Nam học Thạc sỹ CNTT
Chính thức triển khai từ tháng 12/2013,
Chương trình Đào tạo Thạc sỹ ngành Kỹ
thuật phần mềm (MSE) do Đại học FPT thực
hiện đã thu hút được rất nhiều sự quan tâm
của những người đang học tập và làm việc
trong lĩnh vực công nghệ phần mềm.
Mục tiêu của chương trình đào tạo này, Đại
học FPT mong muốn tạo ra nguồn nhân lực
chất lượng cao, đặc biệt trong vai trò
lãnh đạo, quản lý các dự án phần mềm lớn
mang tính quốc tế. Theo đó, MSE của Đại học
FPT không chỉ gồm những kiến thức mang
tính hàn lâm, mà còn hướng tới đào tạo các
nhà quản trị dự án phần mềm, chuyên gia
khai thác dữ liệu đáp ứng được những tiêu
chuẩn chất lượng quốc tế, có khả năng ứng
dụng các nền tảng phát triển phần mềm,
công nghệ và phương pháp luận hiện đại.
http://fpt.edu.vn/ceo-ghana-bo-viec-sang-vi-
et-nam-hoc-thac-sy-cntt/#
29
30.
31.
32.
33.
34.
35. event planning
Toi 2.0 is a series of talkshows that provide
support, training and orientation for young
people in Hanoi. The purpose of this program
is to contribute to the creation of a young
generation with social responsibility and
decent knowledge to decide their own career
development.
In 2013, as Commnication Team Leader, I and
my team successfully hosted the event with
3 talkshows
2906 registers
1380 direct attendees
85 articles writen about
https://www.facebook.com/pg/toi.hai.cham.khong/
35
36. 12
3 Year Anniversary of FPT UNIVERSITY
GLOBAL OFFICE (FGO)
In order to celebrate 3 year of establish-
ment for FGO, the party was affiliated with
the theme: FGO 3UP #getup #speedup #growup
With participant of the entire staff in FGO and
other member from different department, the
event created a lot of unforgetable memory for
the date of aniversary.
h t t p s : / / w w w . f a c e b o o k . c o m / m e -
dia/set/?set=a.10201787517165334.1073741912.170
3906630&type=1&l=061e9fd9ca
36
37. 12
Corporate training abroad of FPT Education
2016
On October 2016, the corporate traing abroad
in 4 days for 54 staff in Singapore and
South Korea was successfully organized.
http://fpt.edu.vn/nhieu-kinh-nghiem-hay-sau-chu
yen-kien-hoc-han-quoc-va-singapore-2016/
37
39. 39
IDEA & MEANING
LOGO DESIGN
The logo comprises of a bowl of soup and the
vegies on top. It not only indicates a favorite
dish of many Vietnameses but also implies about
ensurance of freshness and safety. Besides, the
chosen color is bright and passionate as a key
message of the restaurant: “Let us be part of your
daily healthy and happy life”.
a
a
a
2a
2a
8a
19.5 a
6a
2a
40. 40
ACCEPTABLE LOGOS
UNACCEPTABLE LOGOS
Original Logo Logo w/o tagline Compact Logo
Negative Logo Negative Logo
w/o tagline
Logo on black Change the ratio Change the position
of logo’s component
41. 41
COLORS
TYPEFACE
#E02727 #61AA30 #4F4C4D
Pacifcio
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O P Q R S T V W X Y Z
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u v w x y z
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Pristina
A B C D E F G H I K L M N O P Q R
S T V W X Y Z
a b c d e f g h i k l m n o p q r s t u v w x y z
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