1. References
and
Testimonials
Sanjeev Chowdhury, Vice President- Analytical Resource Center- BASES, The Nielsen Company
sanjeev.chowdhury@nielsen.com +91-9619115529 +91-22-66678029

3. Parsippany
Hi Dheepa,
Once again, congratulations on your wedding and good luck with the exciting move to Australia. I am glad to
write a note of reference on your behalf:
It has been a large, important undertaking to establish the Analytical Resource Center for BASES analysts, and
Dheepa’s contributions to BASES North America over the past years is greatly appreciated. Dheepa has led a
large and fluid team while still fostering strong relationships with the NA
regions. Sitting in Parsipanny, I have had the opportunity to work with Dheepa most closely over the last year as
we worked together to change the organizational structure of the relationship, and incorporate more frequent touch
points for conversation and cooperation. Dheepa has been very open to feedback on the ARC structure and
performance, and offered concrete feedback and suggestions to Pars for ways CC analysts could work better with
ARC. She gives appropriate space to team members to voice opinions and initiate new ideas, and she patiently
bridges communication gaps by rephrasing and/or reiterating comments as needed. In instances where a CC
analyst’s problem with ARC needed to be escalated to Dheepa’s attention, she took quick action to remedy the
problem at once, but also ensured lessons-learned were captured for better performance going forward. It is no
doubt that the Par-ARC relationship is stronger over this past year, and I thank Dheepa for her leadership in this
effort.
Dheepa, many thanks again.
All the best,
Shannon
Shannon Gallagher
Vice President, North America Professional Services
Nielsen BASES Parsippany, NJ USA shannon.gallagher@nielsen.com
tel: +1.973.299.2284 www.nielsen.com
This message may contain confidential and/or privileged information. If you are not the intended recipient, please immediately notify the sender and
delete the message as well as all attachments, if any. Thank you for your assistance.
Wilton
From:
Wheeler,
Alan
R
Sent:
Thursday,
October
20,
2011
6:57
AM
To:
Shewani,
Dheepa
Subject:
Thank
You!
Hi
Dheepa,
Thank
you
for
providing
an
update
on
your
future
plans
and
helping
to
organize
a
transition
plan
with
us
as
you
move
on.
I
wanted
to
take
a
quick
moment
and
thank
you
for
the
support
you
have
provided
to
our
region.
As
you
know,
we
formed
a
new
team
earlier
this
year
which
is
responsible
for
providing
better
framework
on
the
way
our
team
works
with
yours.
I
have
to
say
that
I
was
extremely
impressed
with
the
level
of
support,
optimism,
and
motivation
you
have
provided
to
help
drive
for
improved
results
and
better
business
interactions.
Since
our
teams
work
during
different
hours,
we
often
do
not
have
the
chance
to
communicate
on
the
latest
status
of
a
project
and
have
to
send
an
e-­‐mail
at
the
end
of
the
day
asking
for
your
support
while
we
are
sleeping
so
we
can
meet
what
are
often
expedited
timelines
from
our
clients.
You
have
always
been
very
dependable
in
this
regard
and
without
this
kind
of
trust,
it
would
be
nearly
impossible
to
achieve
the
high
level
of
service
and
support
our
clients
demand.

4.
Lastly,
I
also
wanted
to
thank
you
for
your
willingness
to
not
only
deliver
on
your
commitments
as
they
relate
to
your
core
responsibilities,
but
also
to
jump
in
and
provide
a
helping
hand
when
other
teams
are
in
need
of
help.
You
have
been
a
real
pleasure
to
work
with
and
I
wish
you
the
best
in
your
future
personal
and
professional
endeavors.
Hopefully
we
will
cross
paths
again
in
the
near
future.
Please
send
me
your
personal
e-­‐mail
so
we
can
keep
in
touch.
Best
wishes!
Alan
Alan
Wheeler
Manager,
Client
Consulting
The
Nielsen
Company
Phone:
203-­‐563-­‐3207
www.nielsen.com
San
Francisco
To
Whom
It
May
Concern:
It
is
with
great
pleasure
that
I
write
this
letter
of
recommendation
for
Dheepa
Shewani.
At
Nielsen,
Dheepa
led
the
Analytical
Resource
Center
(ARC)
support
team
servicing
the
San
Francisco
office
for
the
BASES
business.
I
worked
directly
with
her
as
the
ARC
liaison
counterpart
for
that
office
to
strengthen
the
partnership,
introduce
and
implement
new
initiatives,
and
elevate
concerns
from
our
client
teams.
Her
proactive
and
detailed
approach
to
managing
this
relationship
brought
the
partnership
to
new
levels.
In
this
role,
Dheepa
held
responsibility
for
managing
and
training
her
team
of
analysts
to
provide
the
San
Francisco
client
groups
with
error-­‐free,
data-­‐driven
reports.
Through
regular
correspondence
and
proactive
requests
for
feedback,
Dheepa
continually
looked
for
ways
to
improve
satisfaction
with
ARC’s
services
and
elevate
the
performance
of
her
team.
Beyond
the
positive
impact
this
had
on
day-­‐to-­‐day
work,
it
led
to
a
better
relationship
overall
with
the
San
Francisco
office
evidenced
by
stronger
utilization
of
ARC
services
for
new
types
of
studies
and
custom
client
projects.
On
a
personal
note,
I
really
enjoyed
working
with
Dheepa.
She
was
always
friendly,
flexible
with
her
time,
and
truly
passionate
about
delivering
great
results.
I
know
she
will
carry
these
traits
forward
and
be
a
great
asset
to
any
team.
If
I
can
provide
additional
information,
please
do
not
hesitate
to
contact
me
at
Sean.Clarke@nielsen.com.
Sincerely,
Sean
Clarke
Manager,
Client
Consulting
BASES
The
Nielsen
Company
sean.clarke@nielsen.com
tel:
+813.366.9562

5.
Cincinnati
To Whom It May Concern:
Dheepa was the leader of the support team at ARC which supported our region. As
the ARC Liaison for our region, Dheepa and I would work together to continually
improve the partnership between ARC and the Cinci Region.
Overall, I found Dheepa to be a great partner and change manager. She came into a
difficult situation where her team had undergone significant turn over, and had
lost a considerable amount of experience. Dheepa effectively brought her young
team up to speed in a short period of time. She also actively solicited feedback
so as to continuously improve upon performance, and then acted upon that feedback
quickly.Dheepa also suggested and implemented many thoughts on how to improve our
partnership, and was always thinking about how we could make the process better.
Finally, she was very accessible.She always made herself available when we needed
her, and responded to questions or issues very quickly. Overall, Dheepa did a
great job navigating the ARC team through a tough time of change.
Gregory
Rice
Associate
Manager,
Client
Consulting
Nielsen
BASES
The
Nielsen
Company
Cincinnati,
Ohio,
USA
gregory.rice@nielsen.com
tel: +1.859.905.4523
Oxford
Hi Dheepa,
I’m sorry to hear that you are leaving our BASES ARC team – it has been great working with you for the last
couple of months and I wanted to thank you for all the support you have provided our team. In particular, I have
really appreciated the readiness and eagerness to take on-board our feedback, and
your pro-active approach to providing solutions to any issues and concerns we have raised to you. I think overall,
this approach has facilitated a great working relationship, and also ensured that your team has developed quickly
into a high performing team who have ensured they’ve risen to every challenge we’ve asked.
Thanks again, it has been a pleasure working with you.
Kind regards,
Alison
Alison Morton Manager
Nielsen BASES
tel: +44 1865 737792 fax: +44
1865 737777
www.nielsen.com
This message may contain confidential and/or privileged information. If you are not the intended recipient, please immediately notify the sender and delete the
message as well as all attachments, if any. Thank you for your assistance.

6.
Johannesburg
Njabulo
Hlanze
PO
Box
6537
Cresta
2118
Njabulo.Hlanze@nielsen.com
20th
October
2011
I
have
had
the
pleasure
of
working
with
Dheepa
for
nearly
4
years
at
The
Nielsen
Company.
I
am
an
Associate
Manager
in
the
BASES
department
in
Johannesburg
which
works
extensively
with
the
Analytical
Resource
Centre
where
Dheepa
works.
Through
out
these
3-­‐4
years
Dheepa
has
grown
in
her
role
and
has
played
a
vital
part
in
the
growth
of
the
Johannesburg
BASES
Office.
She
and
her
team
have
provided
analytical
support
with
the
projects
wehave
conducted,
particularly
with
the
Unilever
team.
She
has
shown
great
leadership
skills
in
the
manner
in
which
she
manages,
supports
and
guides
her
team
in
the
projects
we
have
been
involved
with.
Dheepa
runs
her
projects
in
an
organised
manner,
she
openly
communicates
the
structure
of
the
project
and
the
team
members
involved,
creating
an
environment
of
simple
and
open
communication.
She
takes
ownership
of
all
her
work
and
ensures
the
best
results.
She
continually
strives
to
offer
value
added
work
in
providing
analytical
insights
that
are
over
and
above
the
requirements.
This
has
been
noted
as
a
company
as
whole
where
she
won
in
an
internal
Nielsen
competition
known
as
Art@Work
in
various
categories.
Dheepa
is
a
leader,
focused,
open-­‐minded
and
determined
individual.
She
is
always
willing
to
offer
her
assistance;
her
friendly,
flexible
and
approachable
character
has
seen
her
in
having
a
good
relationship
with
her
colleagues
throughout
BASES
globally.
I
believe
she
would
be
an
asset
in
any
team
she
is
associated
with.
Yours
sincerely,
Njabulo
Hlanze
Associate
Manager,
Client
Consulting
BASES
The
Nielsen
Company
Johannesburg,
South
Africa
Tel:
+27
(0)
11
495
3039
(Cell)
:
+27
72
6700
811

8.
Art@work
From: Leventhal, Michael
Sent: Tuesday, September 01, 2009 6:08 PM
To: Bases Associates - All
Subject: artatworkannouncement4.doc
Winners of Art@Work Contest
The winners of the Art@Work Contest are….
Category First Place Second Place
Most unique way of presenting basic data Dheepa Shewani Tania Paz
Best presentation of open-ended data, Tie: Gerrit Schwarz (see tie for 1st place)
Tie: Dheepa Shewani
Best explanation of a methodology or
technique Emily Buckley, Rob Mooth Marie Kressmann
Most concise display of a wealth of
information Isabel Rist Tie: Dilip Garga
Tie: Dheepa Shewani
Best integration of Nielsen data Matthew Cahill
Sylvia Garcia, Ilian
Vasconcelos, Armando Mora,
Jose Ricardo Lopez
Miscellaneous May Chan
Monique Sudikoff,
Katie Librandi
Prizes:
• All 1st
place winners will receive a Silver Award, and all 2nd
place winners will receive a Bronze
Award.
• Gold Awards go to May Chan (most votes for a single entry) and Dheepa Shewani for most total
votes across categories.
And in the end, we are all winners, because we all benefit from the sharing of these fantastic slides
across regions. The winning entries can be viewed here.
All original entries will stay up on the ishare for furthering perusing, and can be found here. If you’d like to
see a list of the authors of all of the contest slides, click here.
Several people asked if they could have access to the original slides in an editable format so they can use
them in a future client deliverable. The Deliverables Reboot Taskforce will be taking the best stuff and
editing it for branding consistency, and offering it in new report templates to be made available to
everyone later this year.
The Deliverables Reboot Taskforce would like to thank everyone for participating in this successful Nielsen
BASES event. And we would like to offer a special thank you to Emily Buckley, whose continuous effort and
ishare expertise enabled this event to take place.
Michael Leventhal
VP, Client Consulting
This message may contain confidential and/or privileged information. If you are not the intended recipient, please immediately notify the
sender and delete the message as well as all attachments, if any. Thank you for your assistance