Design thinking in printing industry by Dharam Mentor
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Design thinking is the methodology of taking human desirability, technical feasibility, and economic viability to create business/brand solutions that are meaningful, productive, and profitable. Design thinking leads to innovations, such as Functional Innovation, Process Innovation, and Emotional Innovation.
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Design thinking in printing industry by Dharam Mentor
- 1. Dharam Mentor @ GDGB How Design-thinking helpstogrowan innovativeculture &mindset
- 2. Dharam Mentor @ GDGB GoodDesign-thinkingisGoodBusiness Dharam Mentor
- 3. Dharam Mentor @ GDGB Profitable Successful/Famous Growth Specialist/known GoodDesign-thinkingisGoodBusiness
- 4. Dharam Mentor @ GDGB Communicate brand values Looks Attractive Customers love it Innovative GoodDesign-thinkingisGoodBusiness
- 5. Dharam Mentor @ GDGB GoodDesign-thinkingisGoodBusiness is a term used to represent a set of - thinking methods, - strategic approaches, - practical processes by which innovative concepts/solutions are developed.
- 6. Dharam Mentor @ GDGB GoodDesign-thinkingisGoodBusiness An Innovation Process Follow 5 stage process
- 7. Dharam Mentor @ GDGB 1 Empathize 1) During the Empathize stage, you understand the problem. Source: Ideo Design-thinking: 5 stage process
- 8. Dharam Mentor @ GDGB 1 2 Empathize Define 1) During the Empathize stage, you understand the problem. 2) During the Define stage, you (put together) collate the information Source: Ideo Design-thinking: 5 stage process
- 9. Dharam Mentor @ GDGB 1 2 3 Empathize Ideate Define 1) During the Empathize stage, you understand the problem. 3) During the Ideate stage, you start generating ideas. 2) During the Define stage, you (put together) collate the information Source: Ideo Design-thinking: 5 stage process
- 10. Dharam Mentor @ GDGB 1 2 3 4 Empathize Ideate Define Prototype 1) During the Empathize stage, you understand the problem. 3) During the Ideate stage, you start generating ideas. 2) During the Define stage, you (put together) collate the information 4) Prototype stage is an experimental phase, and the aim is to identify the best possible solution Source: Ideo Design-thinking: 5 stage process
- 11. Dharam Mentor @ GDGB 1 2 3 4 5 Empathize Ideate Define Prototype Test 1) During the Empathize stage, you understand the problem. 3) During the Ideate stage, you start generating ideas. 2) During the Define stage, you (put together) collate the information 4) Prototype stage is an experimental phase, and the aim is to identify the best possible solution 5) During the testing stage we understand how people think, behave and feel about the product/design Source: Ideo Design-thinking: 5 stage process
- 12. Dharam Mentor @ GDGB Source: Ideo Design-thinking - 5 stage process leads to 3 types of innovations
- 13. Dharam Mentor @ GDGB Source: Ideo Design-thinking - 5 stage process leads to 3 types of innovations These innovations are meant to fulfill the emerging demand
- 14. Dharam Mentor @ GDGB Source: Ideo People Desirability Design-thinking - 5 stage process leads to 3 types of innovations These innovations are meant to fulfill the emerging demand Demand is coming from the consumer’s desirability
- 15. Dharam Mentor @ GDGB Source: Ideo Technology Feasibility People Desirability Design-thinking - 5 stage process leads to 3 types of innovations These innovations are meant to fulfill the emerging demand Demand coming from the consumer’s desirability Use technology to serve emerging Demand
- 16. Dharam Mentor @ GDGB Source: Ideo Business Viability Technology Feasibility People Desirability Design-thinking - 5 stage process leads to 3 types of innovations These innovations are meant to fulfill the emerging demand Demand coming from the consumer’s desirability Use technology to serve emerging Demand Use budget to serve emerging Demand
- 17. Dharam Mentor @ GDGB Source: Ideo Business Viability Technology Feasibility People Desirability Process Innovation Demand coming from the consumer’s desirability Use technology to serve emerging Demand Use budget to serve emerging Demand
- 18. Dharam Mentor @ GDGB Source: Ideo Business Viability Technology Feasibility People Desirability Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks Demand coming from the consumer’s desirability Use technology to serve emerging Demand Use budget to serve emerging Demand
- 19. Dharam Mentor @ GDGB Source: Ideo Business Viability Technology Feasibility People Desirability Emotional Innovation Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks Demand coming from the consumer’s desirability Use technology to serve emerging Demand Use budget to serve emerging Demand
- 20. Dharam Mentor @ GDGB Source: Ideo Business Viability Technology Feasibility People Desirability Emotional Innovation Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks Example: - Sophisticated quality - Sustainability Demand coming from the consumer’s desirability Use technology to serve emerging Demand Use budget to serve emerging Demand
- 21. Dharam Mentor @ GDGB Source: Ideo Business Viability Technology Feasibility People Desirability Emotional Innovation Functional Innovation Process Innovation Example: - Green Printing Technology - Unique Materials, Special Inks Example: - Sophisticated quality - Sustainability Demand coming from the consumer’s desirability Use technology to serve emerging Demand Use budget to serve emerging Demand
- 22. Dharam Mentor @ GDGB Source: Ideo Business Viability Technology Feasibility People Desirability Emotional Innovation Functional Innovation Process Innovation Example: - New print technology - Advance printing Example: - Green Printing Technology - Unique Materials, Special Inks Example: - Sophisticated quality - Sustainability Demand coming from the consumer’s desirability Use technology to serve emerging Demand Use budget to serve emerging Demand
- 23. Dharam Mentor @ GDGB Source: Ideo Brand Requirement: Wanted to look sophisticated Product: Falls under the premium dental care category Design Strategy: Adding the glamour quotient through the use of special packaging (holographic met pack) materials and inks. Business Viability Technology Feasibility People Desirability Emotional Innovation Demand coming from the consumer You use budget to serve emerging Demand Design-thinking leads to innovate 3 types of innovations
- 24. Dharam Mentor @ GDGB Brand Requirement Ponds rejuvenation Product Ponds Age Miracle Range Design Strategy Giving a very aesthetically enhanced look which appeals to their target audience. Business Viability Technology Feasibility People Desirability Emotional Innovation Demand coming from the consumer You use budget to serve emerging Demand Design-thinking leads to innovate 3 types of innovations
- 25. Dharam Mentor @ GDGB Brand Requirement Capture their belief and philosophy in their brand touchpoints. Product Olive Leaf Tea. Design Strategy Translating their ideology of capturing all-natural olive goodness into their packaging by using sustainable material and processes. Business Viability Technology Feasibility People Desirability Process Innovation Demand coming from the consumer You use technology to serve emerging Demand Design-thinking leads to innovate 3 types of innovations
- 26. Dharam Mentor @ GDGB Brand Requirement Wanted to reduce their footprint and build on their initiatives towards cleaner, greener, and safer practices. Product Shoe Category Design Strategy They looked at the most difficult and stagnant issues facing the retail industry in regards to sustainability and environmental harm: packaging, and more specifically shoeboxes. Business Viability Technology Feasibility People Desirability Process Innovation Demand coming from the consumer You use technology to serve emerging Demand Design-thinking leads to innovate 3 types of innovations
- 27. Dharam Mentor @ GDGB GoldenAge ofInnovationishere...
- 28. Dharam Mentor @ GDGB 3trillioneconomy 5trillion
- 29. Dharam Mentor @ GDGB Economy growing from 3 trillion to 5 trillion: Other Sectors Food and Beverage Huge opportunity for growth / sectors
- 30. Dharam Mentor @ GDGB Economy growing from 3 trillion to 5 trillion: Other Sectors Food and Beverage Perfume/Deo Immunity enhancing Foods Huge opportunity for growth / sectors
- 31. Dharam Mentor @ GDGB Economy growing from 3 trillion to 5 trillion: Other Sectors FMCG Personal care Food and Beverage Perfume/Deo Organic Foods Plant-based Meat Immunity enhancing Foods Protein Foods Superfood Huge opportunity for growth / sectors
- 32. Dharam Mentor @ GDGB Economy growing from 3 trillion to 5 trillion: FMCG Personal Care Food and Beverage Perfume/Deo Organic Foods Plant-based Meat Immunity Enhancing Foods Protein Foods Superfood Huge opportunity for growth / sectors
- 33. Dharam Mentor @ GDGB Design-thinking Casestudy Personal Care Sector:
- 34. Dharam Mentor @ GDGB How Good Design-Thinking is Good Business Shampoo - INR 530 Conditioner - INR 630 Total - 1160 High Quality High Price
- 35. Dharam Mentor @ GDGB High Quality Low Quality Low Price High Price How Good Design-Thinking is Good Business Premium market
- 36. Dharam Mentor @ GDGB High Quality Low Quality Low Price High Price How Good Design-Thinking is Good Business Affordable Luxury How to capture this aspiring market?
- 37. Dharam Mentor @ GDGB More Quality Less Quality Less Money More Money How Good Design-Thinking is Good Business Design-thinking was instrumental to arrive at a new format (sachets) that eventually made Dove an affordable luxury brand How brand Dove applied Design-thinking process to increase their product reach.
- 38. Dharam Mentor @ GDGB More opportunities forprinting
- 39. Dharam Mentor @ GDGB How Good Design-Thinking is Good Business To meet the rising demand brand Lifebuoy had to expand into different categories which provides more opportunities for more business - More Business - More Products - More Design - More Printing
- 40. Dharam Mentor @ GDGB How Good Design-Thinking is Good Business Same goes for MTR range of products - More Business - More Products - More Design - More Printing
- 41. Dharam Mentor @ GDGB How Good Design-Thinking is Good Business In less than 16 years brands like ID expanded in a short period of time, giving a huge opportunity for the printing business to capitalize on. - More Business - More Products - More Design - More Printing
- 42. Dharam Mentor @ GDGB Comingdays aretheGoldenAge forPrinters,
- 43. Dharam Mentor @ GDGB Comingdays aretheGoldenAge forPrinters, onlyifwekeep innovating
- 44. Dharam Mentor @ GDGB PRINTING PRESS 1) Focus on Research and Developments 2) Experimenting with new printing techniques 3) Building knowledge about the current market trends Follow these 3 steps to grow an innovative culture in your organization
- 45. Dharam Mentor @ GDGB Business Viability Technology Feasibility People Desirability Emotional Innovation Functional Innovation Process Innovation In Sum Example: - New print technology - Advance printing Example: - Green Printing Technology - Unique Materials, Special Inks Example: - Sophisticated quality - Sustainability Demand coming from the consumer You use technology to serve emerging Demand You use budget to serve emerging Demand
- 46. Dharam Mentor @ GDGB ThankY ou