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Design Thinking Course Day 3 Organizing Data

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Dharam Mentor
Dharam Mentor

The document outlines a 5-day design thinking course conducted by Dharam Mentor. Day 3 focuses on defining users' needs and problems. Techniques taught include clustering thoughts and organizing data using the LATCH system. Clustering involves grouping ideas into similar themes. An example of affinity clustering around shape is provided. Issues with a firm's content creation process are identified through brainstorming and affinity mapping. Four main clusters of issues are identified: delay issues, structural issues, planning related issues, and motivation related issues.

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#dharammentor Design Thinking Course Dharam Mentor Brand Mentor | Author | Educator: Design thinking for Emotional Innovation | Master’s in Branding, University of the Arts London | Founder ‘Good Design thinking is Good Business’ DAY 3
#dharammentor Design Thinking Course Day 1 Empathize—Research Your Users’ Needs. Introduction—What is Design thinking Ideate—Challenge Assumptions and Create Ideas. Define—State Your Users’ Needs and Problems. Prototype & Test—Create and try Your Solutions Out. Day 3 Day 2 Day 4 Day 5 + Introduce the author Dharam Mentor + Introduce the Design thinking + Design thinking - three types of Innovations + Clustering thoughts + Organizing Data on system LATCH + Observation Plan & Techniques + Interview Plan & Techniques + Empathy Mapping + Brainstorming Techniques + Semiotic Signifier/signified + 27 Sutras of Ideation + Testing Prototypes Mockup with TG + Testing Your Concept/mood with TG
#dharammentor Define—State Your Users’ Needs and Problems. Day 3 + Clustering thoughts + Organizing Data on system LATCH
#dharammentor Clustering thoughts What is clustering in design thinking? Clustering is used to organize and analyze large numbers of ideas by categorizing them.
#dharammentor Clustering thoughts What is affinity clustering in design thinking? Affinity mapping is the process of grouping and clustering ideas into similar themes in categories. The process works well with the overall design thinking approach allowing an equal opportunity for ideas, a collaborative environment, and a platform for creative thinking.
#dharammentor Clustering thoughts What is affinity clustering in design thinking? Affinity mapping is the process of grouping and clustering ideas into similar themes in categories. The process works well with the overall design thinking approach allowing an equal opportunity for ideas, a collaborative environment, and a platform for creative thinking.
#dharammentor Affinity clustering Example:
#dharammentor Affinity clustering Example: Shape SHAPE
#dharammentor Affinity clustering Example: Shape SHAPE CIRCLE STAR SQUARE
#dharammentor Affinity clustering Example: Shape SIZE
#dharammentor Affinity clustering Example: Shape SIZE LARGE MEDIUM SMALL
#dharammentor Affinity clustering Example: Shape COLOUR
#dharammentor Affinity clustering Example: Shape COLOUR RED BLUE GREEN
#dharammentor SHAPE CIRCLE STAR SQUARE SIZE LARGE MEDIUM SMALL COLOUR RED BLUE GREEN Affinity clustering Example: Cluster based on the affinity/ character
#dharammentor Define—State Your Users’ Needs and Problems. Day 3 + Clustering thoughts + Organizing Data on system LATCH
#dharammentor Affinity clustering: Brainstorming:
#dharammentor Affinity clustering: Brainstorming: + Discussing thoughts, information, and ideas + Its collaborative exercise + Generate as many as thoughts possible
#dharammentor Affinity clustering: Brainstorming: + Multidisiplaniary participants add more value + Discussion could trigger new thoughts + Articulating thoughts on a sticky note helps
#dharammentor Affinity clustering: Brainstorming: + Sharing and exchanging thoughts add value + Keep it in practical mode works best + Active participation is important
#dharammentor Affinity clustering: Brainstorming Generates: + A good amount of data-point on the issue + Multi perspective views on the issue + Issue related rational and emotional information
#dharammentor Define—State Your Users’ Needs and Problems. Day 3 + Clustering thoughts + Organizing Data on system LATCH
#dharammentor Affinity cluster exercise: A Firm Function Improvement What are the issues in our content creation process?
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic.
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time.
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The SEO team is very slow in providing keywords; they take a hell lot of time.
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time.
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time.
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We all the time lose track of the given project.
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time.
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan.
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan.
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. No formal requests are made for a content requirement. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan.
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan.
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan. DELAY ISSUES
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan. STRUCTURAL ISSUES
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan. MOTIVATION RELATED ISSUES
#dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan. PLANNING RELATED ISSUES
#dharammentor What are the issues in our content creation process? 1) DELAY ISSUES 2 STRUCTURAL ISSUES Affinity cluster exercise: 3 PLANNING RELATED ISSUES 4 MOTIVATION RELATED ISSUES Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. Seniors don’t edit my content on priority bases, Hence delays. The SEO team is very slow in providing keywords; they take a hell lot of time. We all the time lose track of the given project. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We don’t very often thoroughly plan. The office environment is noisy; I find it difficult to concentrate on my task. What we have written so far on the website is uninteresting. We have so many meetings in a day that it interrupts our flow. Most of the days, I lack the motivation to write content. We don’t have a specified content strategy. We don’t have a senior manager for the content team. We don’t have the freedom to run with our ideas.
#dharammentor Affinity cluster exercise: What are the issues in our content creation process? 1) DELAY ISSUES 2 STRUCTURAL ISSUES 3 PLANNING RELATED ISSUES 4 MOTIVATION RELATED ISSUES Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. Seniors don’t edit my content on priority bases, Hence delays. The SEO team is very slow in providing keywords; they take a hell lot of time. We all the time lose track of the given project. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We don’t very often thoroughly plan. The office environment is noisy; I find it difficult to concentrate on my task. What we have written so far on the website is uninteresting. We have so many meetings in a day that it interrupts our flow. Most of the days, I lack the motivation to write content. We don’t have a specified content strategy. We don’t have a senior manager for the content team. We don’t have the freedom to run with our ideas. At this meeting, you also discuss ways to overcome these issues. Because they are grouped into categories, it is easier to think about and determine root causes. For example, instead of solving 16 problems, you only need to solve four.
#dharammentor 1) Helps you identify issues and insights. 2) Reveals thematic patterns. 3) Facilitates productive discussion. Why is affinity clustering important?
#dharammentor Define—State Your Users’ Needs and Problems. Day 3 + Clustering thoughts + Organizing Data on system LATCH
#dharammentor
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#dharammentor Thank you

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Design Thinking Course Day 3 Organizing Data

  • 1. #dharammentor Design Thinking Course Dharam Mentor Brand Mentor | Author | Educator: Design thinking for Emotional Innovation | Master’s in Branding, University of the Arts London | Founder ‘Good Design thinking is Good Business’ DAY 3
  • 2. #dharammentor Design Thinking Course Day 1 Empathize—Research Your Users’ Needs. Introduction—What is Design thinking Ideate—Challenge Assumptions and Create Ideas. Define—State Your Users’ Needs and Problems. Prototype & Test—Create and try Your Solutions Out. Day 3 Day 2 Day 4 Day 5 + Introduce the author Dharam Mentor + Introduce the Design thinking + Design thinking - three types of Innovations + Clustering thoughts + Organizing Data on system LATCH + Observation Plan & Techniques + Interview Plan & Techniques + Empathy Mapping + Brainstorming Techniques + Semiotic Signifier/signified + 27 Sutras of Ideation + Testing Prototypes Mockup with TG + Testing Your Concept/mood with TG
  • 3. #dharammentor Define—State Your Users’ Needs and Problems. Day 3 + Clustering thoughts + Organizing Data on system LATCH
  • 4. #dharammentor Clustering thoughts What is clustering in design thinking? Clustering is used to organize and analyze large numbers of ideas by categorizing them.
  • 5. #dharammentor Clustering thoughts What is affinity clustering in design thinking? Affinity mapping is the process of grouping and clustering ideas into similar themes in categories. The process works well with the overall design thinking approach allowing an equal opportunity for ideas, a collaborative environment, and a platform for creative thinking.
  • 6. #dharammentor Clustering thoughts What is affinity clustering in design thinking? Affinity mapping is the process of grouping and clustering ideas into similar themes in categories. The process works well with the overall design thinking approach allowing an equal opportunity for ideas, a collaborative environment, and a platform for creative thinking.
  • 9. #dharammentor Affinity clustering Example: Shape SHAPE CIRCLE STAR SQUARE
  • 11. #dharammentor Affinity clustering Example: Shape SIZE LARGE MEDIUM SMALL
  • 13. #dharammentor Affinity clustering Example: Shape COLOUR RED BLUE GREEN
  • 14. #dharammentor SHAPE CIRCLE STAR SQUARE SIZE LARGE MEDIUM SMALL COLOUR RED BLUE GREEN Affinity clustering Example: Cluster based on the affinity/ character
  • 15. #dharammentor Define—State Your Users’ Needs and Problems. Day 3 + Clustering thoughts + Organizing Data on system LATCH
  • 17. #dharammentor Affinity clustering: Brainstorming: + Discussing thoughts, information, and ideas + Its collaborative exercise + Generate as many as thoughts possible
  • 18. #dharammentor Affinity clustering: Brainstorming: + Multidisiplaniary participants add more value + Discussion could trigger new thoughts + Articulating thoughts on a sticky note helps
  • 19. #dharammentor Affinity clustering: Brainstorming: + Sharing and exchanging thoughts add value + Keep it in practical mode works best + Active participation is important
  • 20. #dharammentor Affinity clustering: Brainstorming Generates: + A good amount of data-point on the issue + Multi perspective views on the issue + Issue related rational and emotional information
  • 21. #dharammentor Define—State Your Users’ Needs and Problems. Day 3 + Clustering thoughts + Organizing Data on system LATCH
  • 22. #dharammentor Affinity cluster exercise: A Firm Function Improvement What are the issues in our content creation process?
  • 23. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project.
  • 24. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic.
  • 25. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time.
  • 26. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The SEO team is very slow in providing keywords; they take a hell lot of time.
  • 27. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time.
  • 28. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time.
  • 29. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We all the time lose track of the given project.
  • 30. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time.
  • 31. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan.
  • 32. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan.
  • 33. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. No formal requests are made for a content requirement. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan.
  • 34. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan.
  • 35. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan. DELAY ISSUES
  • 36. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan. STRUCTURAL ISSUES
  • 37. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan. MOTIVATION RELATED ISSUES
  • 38. #dharammentor Affinity cluster exercise: I am not clear about who the stakeholders are for our project. Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. The office environment is noisy; I find it difficult to concentrate on my task. We all the time lose track of the given project. We don’t have a specified content strategy. Seniors don’t edit my content on priority bases, Hence delays. What we have written so far on the website is uninteresting. We don’t have a senior manager for the content team. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We have so many meetings in a day that it interrupts our flow. We don’t have the freedom to run with our ideas. Most of the days, I lack the motivation to write content. The SEO team is very slow in providing keywords; they take a hell lot of time. We don’t very often thoroughly plan. PLANNING RELATED ISSUES
  • 39. #dharammentor What are the issues in our content creation process? 1) DELAY ISSUES 2 STRUCTURAL ISSUES Affinity cluster exercise: 3 PLANNING RELATED ISSUES 4 MOTIVATION RELATED ISSUES Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. Seniors don’t edit my content on priority bases, Hence delays. The SEO team is very slow in providing keywords; they take a hell lot of time. We all the time lose track of the given project. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We don’t very often thoroughly plan. The office environment is noisy; I find it difficult to concentrate on my task. What we have written so far on the website is uninteresting. We have so many meetings in a day that it interrupts our flow. Most of the days, I lack the motivation to write content. We don’t have a specified content strategy. We don’t have a senior manager for the content team. We don’t have the freedom to run with our ideas.
  • 40. #dharammentor Affinity cluster exercise: What are the issues in our content creation process? 1) DELAY ISSUES 2 STRUCTURAL ISSUES 3 PLANNING RELATED ISSUES 4 MOTIVATION RELATED ISSUES Approvals take centuries, and it is pathetic. Getting visual inputs for the project takes a long time. Seniors don’t edit my content on priority bases, Hence delays. The SEO team is very slow in providing keywords; they take a hell lot of time. We all the time lose track of the given project. No formal requests are made for a content requirement. We don’t have a process available to follow for images and formatting needs. We don’t very often thoroughly plan. The office environment is noisy; I find it difficult to concentrate on my task. What we have written so far on the website is uninteresting. We have so many meetings in a day that it interrupts our flow. Most of the days, I lack the motivation to write content. We don’t have a specified content strategy. We don’t have a senior manager for the content team. We don’t have the freedom to run with our ideas. At this meeting, you also discuss ways to overcome these issues. Because they are grouped into categories, it is easier to think about and determine root causes. For example, instead of solving 16 problems, you only need to solve four.
  • 41. #dharammentor 1) Helps you identify issues and insights. 2) Reveals thematic patterns. 3) Facilitates productive discussion. Why is affinity clustering important?
  • 42. #dharammentor Define—State Your Users’ Needs and Problems. Day 3 + Clustering thoughts + Organizing Data on system LATCH