Research Ready to Fry (Fryums) / Snack Pellets market in India- Organised players in India

1. Researchobjective
 Market overview of “Ready to Fry Pellets” in India
 Organized players in “Ready to Fry Pellets” in India
 Market share of the major brands
 Market share of major items in “Ready to Fry Pellets” in India
 In-depth analysis of all major companies into “Ready to Fry Pellets” in India
 Key reasons for the top selling brands
An overview
 Snack pellets are convenient and easy to cook snack which is readily available. Snack
pellets are increasing preferred as they are considered to be healthy in comparison to
other snacks. Snacks pellets can be converted into ready form by either hot air
expansion or by hot oil frying.
 Global snacks pellets market was valued at around USD 5.50 billion in 2016 and is
expected to generate revenue of around USD 7.75 billion by end of 2022, growing at a
CAGR of around 6% between 2017 and 2022.
 The Indian packaged snacks food market size is $3 billion in 2014 and compound growth
is 20-25% annually.
 The market size of Indian snacks food industry is INR 55000 Crore.
 Indian Fryums and Pellets market is highly unorganized sector with almost 85%
controlled by unorganized players. Due to high demand of snacks, it is expected a
growth rate of 14% per annum.
 Major driving factors for the growth of snacks pellets market are the easier availability
of raw material coupled along with growing demand for healthier snack food.
 The snacks pellets market is segmented on the basis of the different type including
potato, corn, rice, tapioca, mixed grains, and others (cereals, legumes, etc.). In 2016,
pellets segment was the largest segment in snacks pellets market and accounted for the
largest share of the total market. Potato-based snack pellets segment is expected to
continue its dominance, whereas corn-based snack pellets segment is expected to be
the second largest segment over the forecast period.
 The snacks market in India is estimated at approximately Rs.55000 crore out of which
organized snack market is estimated at Rs.20000 crore and grew at a CAGR of 14%
between 2012 and 2016. With increasing competition and cost pressure and consumers
awareness about brands, there has been a gradual shift from an unorganized to
organized sector across the various product segments. Further, availability of a variety
of snacks, easy accessibility and a variety of SKUs (stock keeping units) are some of the
major factors that have influenced this growth in the market.

2.  Extruded snacks market size as on 2016 is around Rs.174.6 billion, of which organised
market is expected to be around 40% and is expected to grow at 15% CAGR between
2016-2021.
 The Rs. 550 billion Indian snacks market is characterised by a large number of
unorganised players across all product segments. This is because traditionally snacks can
and are very specific to each region, and hence, many small companies cater to that
market. These players have a slimportfolio of products, usually of a single category and
in many cases only provide traditional snack items. They also operate in a small
geographic range confined to a single state or city.
 More details about this study please contact devendra@nexgenint.com