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Hunting The Devops Whale in Large Enterprises 
Justin Arbuckle 
VP EMEA, CHEF with artwork by Matt 
Kish
the narrative arc 
Appearanc 
Loomin 
g 
Alliances and Prophets 
e 
Challeng 
e 
Captain 
s 
Squal 
l 
Spearin 
g 
Sparin 
g 
Hunter 
s 
Sea and 
Land 
2
3
“It is not down on any map; true places never are.” 
• Go to sea. 
• Building an authentic alliance 
• Keeping your Compass by losing your centre 
• Remembering your route 
4
Looming 
Decide to “go to sea”. 
Stop being an observer. Have a point of 
view. Don’t outsource it. 
A problem looms. Always. 
Consistency is the root of… 
security 
stability 
Simplicity 
Velocity is the destination. 
5
Land & Sea 
this is the land: 
Waterfall, big designs and slowly failing 
projects. 
this is the sea: 
Open Source, Continuous Delivery, 
Agile, MVP, DevOps and fast failing 
projects. 
But why? 
6
System 
Functions 
on LAND 
Relations 
of the SEA 
Customer Product Speed
Alliance & Prophets 
Beware of prophets of doom, find 
your “Spouter Inn” 
Find those who share the problem 
and need to get to sea… 
8
Appearance 
The looming idea becomes real. 
Show them. 
Early demonstrations to everybody. 
You will know if others lack faith. 
BEWARE THE CHASM! 
9
The Journey…getting to web-scale 
Complex, 
Inconsistent 
, Static 
# 
Elastic 
Consistent 
Migrate-able 
the operating chasm 
Increasing ecosystem drag 
What: 
ITIL 
Who: 
Auth 
How: 
API
Challenge 
Set a challenge to SHOW the payoff - 
full stack, short timeframe, visible. 
faster = better design (!) 
faster to MVP proves your process 
Remember, you don’t have to (can’t) 
pick just one! 
11
Hunters 
12 
A. Separate certification of 
compliance from testing 
A. Assign a product owner for 
compliance in the implementation 
team. 
A. Invite everyone to weekly sprint 
demos
#whaleSausage 
A dedicated team from across the 
businesses 
…who will return to shore one day. 
You CANNOT be the centre. (That’s 
Ahab’s way) 
Don’t create a ‘devops’ team…never 
seen again. 
13
Squall 
Five Kinds, usually 2 at a time: 
1. Technical 
2. Organisational 
3. Cultural 
4. Commercial 
5. Procedural 
Every one is weathered by relying on the 
spread of your alliance in the challenge 
DECENTRE YOUR EXCELLENCE 
14
Spearing 
Long hours, many failed 
attempts...and finally success. 
Small projects. Spread your bets. 
Some will not have made it. Dont be 
afraid to differentiate but draw them 
back in for the next round. 
15
Full Devops 
Automate Infrastructure 
Concerns about 
Speed 
Continuous 
Delivery 
Infrastructure as a Service or ‘Cloud’ 
Concerns 
about Scale 
Concerns about 
Compliance 
the portfolio curve
Sparing 
Your first challenge should result in 
a platform for the next. 
17
Ahab 
the Whale 
Starbuck Queequeg 
Ishmael 
The Archetypes All of them at some time…
ja@getchef.com 
@dromologue 
Look me up in London via foursquare / swarm

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DOES14 - Justin Arbuckle - CHEF - Hunting the DevOps Whale

  • 1. Hunting The Devops Whale in Large Enterprises Justin Arbuckle VP EMEA, CHEF with artwork by Matt Kish
  • 2. the narrative arc Appearanc Loomin g Alliances and Prophets e Challeng e Captain s Squal l Spearin g Sparin g Hunter s Sea and Land 2
  • 3. 3
  • 4. “It is not down on any map; true places never are.” • Go to sea. • Building an authentic alliance • Keeping your Compass by losing your centre • Remembering your route 4
  • 5. Looming Decide to “go to sea”. Stop being an observer. Have a point of view. Don’t outsource it. A problem looms. Always. Consistency is the root of… security stability Simplicity Velocity is the destination. 5
  • 6. Land & Sea this is the land: Waterfall, big designs and slowly failing projects. this is the sea: Open Source, Continuous Delivery, Agile, MVP, DevOps and fast failing projects. But why? 6
  • 7. System Functions on LAND Relations of the SEA Customer Product Speed
  • 8. Alliance & Prophets Beware of prophets of doom, find your “Spouter Inn” Find those who share the problem and need to get to sea… 8
  • 9. Appearance The looming idea becomes real. Show them. Early demonstrations to everybody. You will know if others lack faith. BEWARE THE CHASM! 9
  • 10. The Journey…getting to web-scale Complex, Inconsistent , Static # Elastic Consistent Migrate-able the operating chasm Increasing ecosystem drag What: ITIL Who: Auth How: API
  • 11. Challenge Set a challenge to SHOW the payoff - full stack, short timeframe, visible. faster = better design (!) faster to MVP proves your process Remember, you don’t have to (can’t) pick just one! 11
  • 12. Hunters 12 A. Separate certification of compliance from testing A. Assign a product owner for compliance in the implementation team. A. Invite everyone to weekly sprint demos
  • 13. #whaleSausage A dedicated team from across the businesses …who will return to shore one day. You CANNOT be the centre. (That’s Ahab’s way) Don’t create a ‘devops’ team…never seen again. 13
  • 14. Squall Five Kinds, usually 2 at a time: 1. Technical 2. Organisational 3. Cultural 4. Commercial 5. Procedural Every one is weathered by relying on the spread of your alliance in the challenge DECENTRE YOUR EXCELLENCE 14
  • 15. Spearing Long hours, many failed attempts...and finally success. Small projects. Spread your bets. Some will not have made it. Dont be afraid to differentiate but draw them back in for the next round. 15
  • 16. Full Devops Automate Infrastructure Concerns about Speed Continuous Delivery Infrastructure as a Service or ‘Cloud’ Concerns about Scale Concerns about Compliance the portfolio curve
  • 17. Sparing Your first challenge should result in a platform for the next. 17
  • 18. Ahab the Whale Starbuck Queequeg Ishmael The Archetypes All of them at some time…
  • 19. ja@getchef.com @dromologue Look me up in London via foursquare / swarm