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Iterate.

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Iterate.

  1. 1. Iterate.
  2. 2. @ianlivingstone Engineering Lead, Service Cloud SOS
  3. 3. We’ve learned a lot!
  4. 4. THE IMPORTANCE OF iteration and shipping
  5. 5. Let’s talk about you
  6. 6. A bunch of assumptions
  7. 7. assumptions flow down PROBLEM PRODUCT IMPLEMENTATION
  8. 8. Test these assumptions
  9. 9. What if you don’t test the assumptions?
  10. 10. Model for everything you do: TEST HYPOTHESIS REFLECT
  11. 11. “Make something people want” PAUL GRAHAM, Y COMBINATOR
  12. 12. You need to iterate quickly.
  13. 13. Time isompopnoerytunity to lraeedafalrenpctt
  14. 14. TIME = capitalization / burn rate
  15. 15. Shorter iteration time = more opportunity to adapt
  16. 16. Iterating quickly has huge slohnogrt tteerrmm uuppssiiddeess
  17. 17. ITERATING CREATES Momentum
  18. 18. CONTINUED MOMENTUM LEADS TO Inertia
  19. 19. Big wins are few and far between
  20. 20. Focus on small wins
  21. 21. This creates a cadence
  22. 22. CADENCE = Heartbeat of your company
  23. 23. Iteration allows you to test your assumptions
  24. 24. Iterating quickly gives you more opportunity to find product market fit
  25. 25. Iterating provides small wins and allows you to build momentum
  26. 26. Questions?

Editor's Notes

  • Joined directly after university as a web developer
    Early employee (joined shortly after TechCrunch)
    After acquisition, as we grew a gap formed with a need for an engineering lead
    Now Lead Engineer/VP Engineer, whatever you want to call it
  • Three different products
    Acquired by Salesforce
    4 Year time span (I’ve been with GoInstant for 3 of them)
  • Now working on a product for Service Cloud called SOS
    Launched last week at Dreamforce, conference of 150k
    We’ve had an amazing reception
  • Through out this we’ve learned a lot
    Going through 3 products teaches you a lot of things
  • You have an idea
    You think you’ve found a problem to solve
    You *really* care about solving this problem
    You’re in the hustle stage, in search of product market fit and validation

  • Assumptions about the problem you’re solving
    Is this actually a problem?
    why is this the problem?
    Is it the core problem?
    Assumptions about the product
    How it solves the problem
    If it provides enough value when solving the problem
  • Your assumptions flow down through the product and into the implementation
    They affect what you consider to be important
    They affect how you make decisions
    They affect how your employees make decisions
  • Test with customers
    Talk to them
    Provide them with beta/alpha/pre-release access
    Ask for feedback
    Prototype!
    Talk about the GoInstant Platform assumptions
  • You could end up driving the wrong way
    By the time you realize you were driving the wrong way, it might be too late
  • Shows people you can move quickly and get shit done
    GoInstant Fundraising example
  • You continue to push forward because of past success
    Builds a culture of “shipping”
    Creates a compulsion to push forward
    Talk about how this impacted me
  • GoInstant had onyl a few big wins
    Fund raising
    Acquisition
    SOS Product Launch
  • Create opportunities for small wins
    Celebrate these wins with your team
    They become a rally cry to continue pushing your company forward
    How GoInstant celebrates small wins
    Daily -- Pull request merges
    Weekly -- All-hands meeting w/ beer and popcorn
    Team dinners
  • Continuously pushing forward
  • ×