Iterate.
Oct. 20, 2014•0 likes•1,523 views
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Leadership & Management
Talk I gave to Launch36 companies at Volta on the need to iterate.
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Iterate.
- 1. Iterate.
- 2. @ianlivingstone Engineering Lead, Service Cloud SOS
- 5. We’ve learned a lot!
- 6. THE IMPORTANCE OF iteration and shipping
- 7. Let’s talk about you
- 8. A bunch of assumptions
- 9. assumptions flow down PROBLEM PRODUCT IMPLEMENTATION
- 11. What if you don’t test the assumptions?
- 12. Model for everything you do: TEST HYPOTHESIS REFLECT
- 13. “Make something people want” PAUL GRAHAM, Y COMBINATOR
- 14. You need to iterate quickly.
- 15. Time isompopnoerytunity to lraeedafalrenpctt
- 16. TIME = capitalization / burn rate
- 17. Shorter iteration time = more opportunity to adapt
- 18. Iterating quickly has huge slohnogrt tteerrmm uuppssiiddeess
- 20. CONTINUED MOMENTUM LEADS TO Inertia
- 21. Big wins are few and far between
- 22. Focus on small wins
- 23. This creates a cadence
- 24. CADENCE = Heartbeat of your company
- 25. Iteration allows you to test your assumptions
- 26. Iterating quickly gives you more opportunity to find product market fit
- 27. Iterating provides small wins and allows you to build momentum
- 28. Questions?
Editor's Notes
- Joined directly after university as a web developer Early employee (joined shortly after TechCrunch) After acquisition, as we grew a gap formed with a need for an engineering lead Now Lead Engineer/VP Engineer, whatever you want to call it
- Three different products Acquired by Salesforce 4 Year time span (I’ve been with GoInstant for 3 of them)
- Now working on a product for Service Cloud called SOS Launched last week at Dreamforce, conference of 150k We’ve had an amazing reception
- Through out this we’ve learned a lot Going through 3 products teaches you a lot of things
- You have an idea You think you’ve found a problem to solve You *really* care about solving this problem You’re in the hustle stage, in search of product market fit and validation
- Assumptions about the problem you’re solving Is this actually a problem? why is this the problem? Is it the core problem? Assumptions about the product How it solves the problem If it provides enough value when solving the problem
- Your assumptions flow down through the product and into the implementation They affect what you consider to be important They affect how you make decisions They affect how your employees make decisions
- Test with customers Talk to them Provide them with beta/alpha/pre-release access Ask for feedback Prototype! Talk about the GoInstant Platform assumptions
- You could end up driving the wrong way By the time you realize you were driving the wrong way, it might be too late
- Shows people you can move quickly and get shit done GoInstant Fundraising example
- You continue to push forward because of past success Builds a culture of “shipping” Creates a compulsion to push forward Talk about how this impacted me
- GoInstant had onyl a few big wins Fund raising Acquisition SOS Product Launch
- Create opportunities for small wins Celebrate these wins with your team They become a rally cry to continue pushing your company forward How GoInstant celebrates small wins Daily -- Pull request merges Weekly -- All-hands meeting w/ beer and popcorn Team dinners
- Continuously pushing forward