It's about how product modification occurs

2. WHAT’S PRODUCT?
Product is an effect of business
manufacturing activity or set of
activities. Broadly it also include also
services performed by company for its
customers

3. THREE TYPES DEFINITIONS
# Economic – Product is tangible commodity that
fulfills human needs (hospitality, daily consuming
goods)
# Business – Product is anything that can be offered in
a market (services, and free online software’s,
organizations)
# Project management – Product may be tangible or
intangible (sub products like mirror for bikes, chips for

4. PRODUCT MODIFICATION
Product modification is process to change in
existing product according to customer needs.
Every product has outside appearance like, size,
shape, texture, color etc. and inside property like
strength, Hardness and other properties. ...
Examples: For understanding product
modification, Mobile is a good example

5. KEY MARKETING BASICS
The key marketing information to implement this
strategy into an organization are those about
customers such as :
× Preferences
× Buying habits
× Lifestyle habits

6. TYPES OF MODIFICATION
× Quality modification
× Functional modification
× Style modification

7. QUALITY MODIFICATION
It refers mostly to the change in product's durability.
There are two ways of quality modifications. Firstly,
reducing quality of a product to decrease price and to
reach new group of people who are not able to buy an
original product. The second way is to increase quality
to compete with other, rival firms. It is also a good way
to build brand loyalty and it gives an opportunity to
raise prices if needed

8. FUNCTIONAL MODIFICATION
In this case more focus in paid to the
product's versatility, effectiveness safety and
convenience as well

9. STYLE MODIFICATION
The last product's modification is combined with
aesthetic product change. This way is more
connected to the visual side of the product
rather than quality or functionality.