In collaboration with Next Media Accelerator - one of the 3 startup pitches held at the Editorial Days 2019. Speaker: Lars Brask Frederiksen of Indieframe

1. www.indieframe.com
DEMOCRATIZE
THE MEDIA
Connecting Media with the People

2. INDIEFRAME
FOUNDERS
Lars Brask & Cecilia Valsted // Photo Credit: Me, Indieframe.com
The founders of IndieFrame have more than
15 years’ experience in documentary filmmaking,
including the Oscar-nominated Burma VJ – the film
that was the initial inspiration for IndieFrame.
They’ve known each other for 30 years, they’re
neighbors.
“We don’t disrupt, but if we were to use that popular
startup word, we would say that we disrupt the
Powers with the Voice of the People. Taking the
narrative back, and enabling journalists to work with
reality” say the founders.

3. WHY

4. • Global media need to create more content for
less money
• Falling revenue from printed papers and
challenges to get digital subscribtions
• Fake News
• User-generated content is hard to source and
verify
"News editors use huge resources every year to verify
content and sources found on social media - a service like
IndieFrame will undoubtedly make life far easier for them.
This also applies to the economy, where it is not
uncommon to use 6-digit amounts to obtain image and
video material to feed the ever hungry news machines"
Simon Hovmand-Stilling,
Former Chief Editor of Metroxpress TV 2News, Ekstra Bladet
PROBLEM

5. • Pixl by Pixl validation
• Access to global content for less money
• Authentic and newsworthy content structured in one place
• Acces to Indieframe global network in 100 countires
• Time saving and cost reducing
INDIEFRAME SOLUTIONS
IMPACT
• Media gets more stories for lower cost
• Strengthening audience engagement
• Optimizing the news performance

6. HOW IT
WORKS

7. REGISTER AT
INDIEFRAME.COM

9. A reporter
uploads a
photo/video &
sets the price
IndieFrame
platform auto
check and validates
the content
The media
worldwide can buy
the photo/video for
use in News articles
HOW IT WORKS
In case of sales the
money is split:
80% goes to the
reporter & 20% to
IndieFrame

13. CREATE LOCAL OR
GLOBAL ASSIGNMENTS
IndieFrame provides access to specific tools for
assignments where media can create a task and
notify people in a specific area.
Media clients can also engage the crowd in co-
creating articles using the Publisher tool. This
gives easy access to written articles with photos
from people around the world.
indieframe.com

14. BASIS SILVER GOLD
+ Editorial Use
+ Comercial use
+ Pay per use
+ Exclusive rights
+ Cancel any time
+ National
+ International
- Livestream
+ Editorial Use
+ Comercial use
+ Pay per use
+ Exclusive rights
+ Cancel any time
+ National
+ international
+ Livestream
500 €
Per month
3
assignments
+ Editorial Use
+ Comercial use
+ Pay per use
+ Exclusive rights
+ Cancel any time
+ National
- international
- Livestream
2000 €
Per month
20
assignments
5000 €
Per month
Unlimited
assignments
HOW IT WORKS: Media can get access to lndieFrame users - a global crowd of civilians and Pro Photographers,
videographers, and freelance journalists. Media can ask directly for content, a live stream or create an assignment where
the Media will set the price and terms.
When a media use a piece of content, the media pays the price for the item 80% goes to the content owner and 20% to
lndieFrame.
SUBSCRIPTIONS ONLY TODAY FREE TRAIL

15. PORTFOLIO(selection) 500 published stories in media worldwide

16. Tom Tramborg
• CEO Mega agency (present)
• Senior director Getty Images (former)
SDI
• Capital fund
Frederik Braad (SDI)
• Investment manager, SDI
Morten Mathiesen
Robert Jønsson
• Lawyer, IntegraLaw
Christian Stadil Ditlev Bredahl
BOARD MEMBERS
INVESTORS
FST GrowthTsutomu Komori
Morten Andersen
• CEO, FST Growth
• Capital fundBusiness Angel Business Angel Business Angel BENE ASIA CAPITAL OU
NMA.VC
• Accelarator

17. www.indieframe.com
WANT TO HELP DEMOCRATIZE THE MEDIA?
Cecilia Valsted
+45 51941415
cv@indieframe.com
Lars Brask
+45 27211057
lb@indieframe.com
Tom Tramborg
+45 20901002
tt@indieframe.com